WGSN and Coloro announce which colors will be hot in 2023 (2024)

WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.



How does the process for defining the colors of the year?


It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.


Also check the colors of the year of 2021.





How long does it take to reach the conclusion that these shades will be the trend?


After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.



WGSN and Coloro announce which colors will be hot in 2023 (1)


Source: WGSN



Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?


Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.



WGSN and Coloro announce which colors will be hot in 2023 (2)


Source: WGSN



of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?


The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..




WGSN and Coloro announce which colors will be hot in 2023 (3)


Source: WGSN



What are these five colors chosen as highlights for 2023 represent?


Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.



WGSN and Coloro announce which colors will be hot in 2023 (4)


Source: WGSN



Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.




WGSN and Coloro announce which colors will be hot in 2023 (5)


Source: WGSN




See more about trends related to new to live, to the world of architecture and design here in our BLOG. Stay on top of exclusive content!


WGSN and Coloro announce which colors will be hot in 2023 (2024)

FAQs

What's hot in color for 2022 & 2023? ›

Fall / Winter 2022-2023 Colour Trends
  • Red Molten Lava and Lava Falls. A classic fall color, red tones are present in all the fashion weeeks of the season. ...
  • Tangerine Tones. ...
  • Yellow Spicy Mustard and Samoan Sun. ...
  • Abundant Green and Martini Olive. ...
  • Pastel Pink and Rose Violet. ...
  • Meadow Violet. ...
  • Blue Hues. ...
  • Gray.

What is the color for 2024? ›

WGSN, a global authority on consumer and design trends, and Coloro, a global authority on the future of color, have announced Apricot Crush as their Color of the Year for 2024.

What are the Colours for next season? ›

Spring / Summer 2022 Colour Trends
  • Pastel Pink. These are very delicate pastel pink shades perfect for bon ton outfits, but also for sportswear. ...
  • Fuchsia Innuendo and Bubblegum Pink. ...
  • Popcorn and Daffodil Yellow. ...
  • Light Blue. ...
  • Red Poinciana. ...
  • Fair Green and Fragile Sprout. ...
  • Beige. ...
  • Gray.

What are the Colours for SS22? ›

SS22 Blues take on a more sophisticated tone with grey casted gunmetal and soft periwinkle, cloudy sky blue and a more clinical cobalt. SS22 Warm tones favor updated orange tones with a deep persimmon, bright tangerine, peach parfait and golden orange.

What is the color going to be for 2023? ›

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.

What colors will be popular in 2023? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023.

What is the color of the year 2023 2024? ›

Trends 2023 | 2024 | color trends, color of the year, classic blue.

What is the color of the year 2023 Feng Shui? ›

According to Feng Shui philosophy, each year has its lucky color. For 2023, the year of the Water Rabbit, the hue that will bring prosperity and positive energy is forest green; read on to discover more about the lucky color for 2023 and how to use it in interiors.

What is the Year color of 2025? ›

Red Plum. Looking for Color Data?

What colours are on trend for living rooms 2023? ›

Green, grey, and blue are the most popular living room colours for 2023. New search data analysis found that we are making bolder choices in our living spaces, embracing bright and rich shades, as well as some more unexpected colours.

What colour is replacing grey? ›

“Cool grays are being replaced by warmer shades and soft whites,” she says. These days, most of Welsh's clients are looking for help choosing the perfect white paint color rather than the perfect gray.

What is the color of the year next year 2022? ›

Very Peri by Pantone

Last but certainly not least, industry leader Pantone announced its color of the year for 2022 in early December. The selection was Very Peri, a perfectly purple blue shade of periwinkle.

What is the trendy color 2022? ›

Pantone revealed in December that Very Peri, a blue-purple hue, is its color of 2022. The shade is described as a “warm and friendly blue hue with a carefree confidence and joyful attitude.” Very Peri is just one shade of blue Pantone predicts will be big in 2022.

What colors are in this summer? ›

2022 summer color trends
  • Scarlet.
  • Blue Aquamarine.
  • Wildberry.
  • Alabaster.
Jun 1, 2022

What colors are in style for home decor 2022? ›

While we'll see soft blues and iridescent blues, daring hues will be used as accents throughout the home, with Pantone's 2022 Color Of The Year being Very Peri, an intense version of the classic periwinkle blue.

Is gray going out of style 2023? ›

Shades of gray are on their way out.

"Gray interiors are on their way out, along with cool tones in general," Hayward said. "Instead, we are going to see more pops of color, highlight walls, and warm tones taking their place."

What is the Social Security COLA for 2023? ›

Social Security benefits and Supplemental Security Income (SSI) payments will increase by 8.7% in 2023. This is the annual cost-of-living adjustment (COLA) required by law. The increase will begin with benefits that Social Security beneficiaries receive in January 2023.

What is the decorating trend for 2023? ›

Interior design color trends for 2023 are tranquil, without a doubt. Calming blue will make its way to interiors through a turquoise-like hue, Tranquil Blue. The soothing nature of the cool tone makes it great for spaces of serenity and calm. Studies, home offices, and meditation rooms are sure to splash out.

What clothes will be trending in 2023? ›

17 fashion trends to have on your radar in 2023
  • Tailoring. Slouchy, oversized blazers were all the rage at Valentino and even Chanel opted for relaxed-fit versions of its trademark bouclé jackets in playful pinks. ...
  • Mini dresses. ...
  • Lace. ...
  • Fringing. ...
  • Thigh-high splits. ...
  • Denim. ...
  • Ultra-femme sheers. ...
  • Grunge.
3 days ago

What will be in style 2023? ›

2023 Style Trend: Oversized Everything

With oversized blazers and extra-large shirts trending on the TikTok For You page every other day, Rayburn predicts the oversized trend will only grow in strength next year, with even the bottom of our pants expanding.

What is the color for 2026? ›

2026-10 Lime Green a Paint Color by Benjamin Moore | Aboff's.

What is the year for 2023? ›

of the Rabbit

Who will decide the color of the year? ›

Who decides Pantone Color of the Year? To arrive at the selection each year, this global team of color experts at the Pantone Color Institute comb the world looking for new color influences.

What is the lucky color of the year 2024? ›

WGSN AND COLORO ANNOUNCE COLOR OF THE YEAR 2024: APRICOT CRUSH. Consumer and design trend forecaster WGSN, and color forecasting company Coloro, have announced that Apricot Crush will be their Color of the Year for 2024.

Which zodiac is lucky in 2023? ›

Astrologer Manisha Rajoria thinks that people belonging to the 5 zodiac signs - Taurus, Gemini, Leo, Libra, and Sagittarius - are going to especially have a good year.

What is the theme for Chinese New Year 2023? ›

Lunar New Year 2023: The Year of the Rabbit.

What is the color of the year 2031? ›

2001: Fuchsia Rose 17-2031

An intense and passionate color, Fuchsia Rose took a turn in a different direction from the previous year.

What is the Colour of the year? ›

It is Viva Magenta, Pantone's colour of 2023.

What is the color of the year for 2028? ›

2028-10 Iguana Green a Paint Color by Benjamin Moore | Aboff's.

Are white walls in style for 2023? ›

One of the key benefits of white is that it plays to different interiors styles – and as such, is unlikely to ever fall out of fashion. 'Though moody hues are definitely on trend for 2023, white walls will never go totally out of style,' says interior designer Bethany Adams (opens in new tab).

What color is replacing gray 2023? ›

Now that gray is no longer the go-to paint color, you may be wondering what color is replacing gray. The answer? It's beige.

Is beige replacing gray? ›

America's decades-long love affair with cool gray tones may officially be over. Beige is back to bring a warm, soothing sense to our homes, according to PPG's 2021 Palette of the Year.

What is the color of the year 2023 Pantone? ›

What is the 2023 Pantone Color of the Year? Viva Magenta! Pantone has chosen a powerful and vibrant red shade as the Color of the Year 2023. This magenta color is a shade rooted in nature, it is bold and fearless and adds a joyful and optimistic tone to your interior.

What is the color of the year 2022 green? ›

Evergreen Fog SW 9130 is a versatile and calming hue, a chameleon color of gorgeous green-meets-gray, with just a bit of blue.

What is the lucky color of the year 2022 Pantone? ›

For the first time in Pantone's history, the global color authority dreamt up a brand-new shade for its 2022 color of the year selection. Dubbed Very Peri (Pantone 17-3938), the dynamic periwinkle blue boasts a warm violet-red undertone and signals novelty in these, yes still, unprecedented times.

What are the top 5 favorite colors? ›

The most popular color in the world is blue. The second favorite colors are red and green, followed by orange, brown and purple. Yellow is the least favorite color, preferred by only five percent of people.

Is grey out of style 2022? ›

Neutrals are never really out, but bright white and cool gray definitely are. Instead, they're evolving into creamier, earthier hues, says Gena Kirk, VP of Design Studio at homebuilder KB Home.

What are the top 3 summer colors? ›

Best Colors to Wear for Summer
  • White. Summer is a great time to wear white. ...
  • Khaki. Sandy hues like khaki, tan, and beige are all stylish for summer. ...
  • Turquoise. Turquoise is another color that's on-trend for the warmer months. ...
  • Yellow. ...
  • Fuchsia. ...
  • Any Color Can Be a Summer Color. ...
  • Related Articles.

What is the best color to wear in hot weather? ›

It is commonly said that white is the most appropriate colour for summer temperatures because it keeps the body cool, unlike black which tends to absorb heat.

What is the most popular color to wear? ›

Blue is the most popular color for both men and women. The most unpopular color for men is brown. The most unpopular color for women is orange.

What is the most popular color in home decorating? ›

The Most Popular Kitchen Colors
  • White - 889,500 annual Google searches. ...
  • Green - 728,500 annual Google searches. ...
  • Blue - 715,200 annual Google searches. ...
  • Black - 396,000 annual Google searches. ...
  • White - 274,800 annual Google searches. ...
  • Green - 259,800 annual Google searches. ...
  • Black - 362,600 annual Google searches.
Jan 24, 2022

What color is trending for kitchen cabinets 2022? ›

What is the 2022 designer's choice for cabinet color? Well, it should be no surprise… the classic white cabinet will still be the #1 cabinet color for kitchens in 2022 and beyond. White is crisp and clean, will brighten any kitchen, and will most likely never go out of style.

Are grey walls out of style? ›

Is white and gray out of style? Experts agree that this color pairing will no longer dominate trends in 2023. It's hard to believe we could ever see the total end of gray and white – the two (seemingly timeless) tones that have been at the forefront of our decorating agendas for decades.

What is the hot new color for 2022? ›

Pantone revealed in December that Very Peri, a blue-purple hue, is its color of 2022. The shade is described as a “warm and friendly blue hue with a carefree confidence and joyful attitude.” Very Peri is just one shade of blue Pantone predicts will be big in 2022.

What colors will be trendy in 2022? ›

For those color enthusiasts looking for inspiration, here are the six shades and tones that will dominate in 2022.
  • Gray-Green. Brie Williams. ...
  • Earthy Tones. Björn Wallander. ...
  • Citron. Annie Schlechter. ...
  • Deep Aubergine. Brie Williams. ...
  • Chartreuse. Kelly Marshall. ...
  • Warm Neutrals. Thomas Loof.
Oct 18, 2021

What is the color of the Year next Year 2022? ›

Very Peri by Pantone

Last but certainly not least, industry leader Pantone announced its color of the year for 2022 in early December. The selection was Very Peri, a perfectly purple blue shade of periwinkle.

What is going to be the color for 2022? ›

Pantone said the periwinkle blue with violet red undertones is a “symbol of the global zeitgeist of the moment and the transition we are going through." Pantone announced on Wednesday its new color of the year for 2022: Very Peri — the first hue the company has created for its annual color of the year.

What are the design trends for 2023? ›

Some of the most popular interior design trends for 2023 include the return of bold color, natural stone surfaces, closed floor plans, mixed metal finishes, luxe living, statement lighting, and 60s and 70s influences — particularly in furniture design.

What color is replacing gray? ›

What will replace it, they predicted – and also Benjamin Moore's colour of the year for 2022 – is a light, silvery green. Or, as they called it: greeneige.

What is the most popular color in the world 2022? ›

WHAT ARE THE MOST POPULAR COLORS IN THE WORLD? A worldwide survey reveals that blue is the most popular color in 10 countries across four continents.

Is green 2022 color of the year? ›

This year, going green doesn't just mean building more sustainable homes. Shades of green dominate home décor options in 2022 as several manufacturers turn to the calming color for inspiration.

Is beige coming back in 2022? ›

Nature Tones

This will culminate in 2022 with tones like taupes, beiges, biscuits, and mushrooms taking center stage, along with nature-inspired hues, particularly greens," says Wadden.

Is Grey going out of style 2022? ›

Is gray paint going out of style in 2022? Gray paint is trending downward in high end design, but will continue to reign in new builds and contractor's bids.

Are white walls going out of style? ›

IS WHITE STILL A TRENDY PAINT COLOUR FOR WALLS? Yes, based on my Online Paint Colour Consulting clients, white is still going strong. This doesn't mean that every home can pull it off, but white walls are definitely popular and I don't see that changing in the coming year.

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