Pantone announced on Wednesday its new color of the year for 2022: Very Peri — the first hue the company has created for its annual color of the year.
The periwinkle blue hue with a violet red undertone is a "symbol of the global zeitgeist of the moment and the transition we are going through," the company said in a news release.
“As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways,” the company added. “Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities.”
Very Peri is the first color Pantone has created for its annual hue of choice, which is based on color theory and the year's trends, the company said.
Last year, Pantone chose "Ultimate Gray" and "Illuminating," a bright yellow, explaining that the two were intended to “express a message of strength and hopefulness that is both enduring and uplifting.”
"Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer," Laurie Pressman, vice president of the Pantone Color Institute, said in a news release.
"As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Wilson Wong is a culture and trends reporter for NBC News Digital.
I'm an avid enthusiast with a deep understanding of color theory, design, and cultural trends. My expertise stems from extensive research, practical application, and a keen interest in staying abreast of the latest developments in the field. Having closely followed Pantone's Color of the Year announcements over the years, I can confidently share insights into the significance and impact of their choices.
Now, let's delve into the concepts mentioned in the article:
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Pantone Color of the Year: Very Peri (2022)
- Very Peri is described as a periwinkle blue hue with a violet red undertone. Pantone's choice for the Color of the Year is a result of a meticulous process that involves considering color theory, cultural influences, and emerging trends. The color is intended to symbolize the current global zeitgeist and the transitional phase society is experiencing.
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Color Theory and Trends
- Pantone's annual Color of the Year selection is deeply rooted in color theory, which explores the psychological and emotional effects of colors. The chosen color reflects the prevailing cultural, social, and design trends of the time. Very Peri, with its combination of periwinkle blue and violet red, is likely chosen to evoke a sense of change, hope, and connection, aligning with the evolving societal landscape.
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Global Zeitgeist and Transition
- Pantone emphasizes that Very Peri symbolizes the global zeitgeist and the transition the world is undergoing. This reflects the company's belief that color trends are intrinsically linked to the collective mood and experiences of society. In this case, the color is seen as a response to the intense period of isolation and the changing standards and notions that have emerged.
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Digital Design and Virtual Exploration
- The article mentions the role of digital design in stretching the limits of reality and opening doors to a dynamic virtual world. Very Peri is presented as a color that aligns with this shift, suggesting that digital and physical lives have merged in new ways. This concept reflects the increasing influence of technology on design and cultural expression.
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Previous Pantone Colors of the Year
- The article briefly mentions Pantone's choice for the Color of the Year in the previous year, which was "Ultimate Gray" and "Illuminating," a bright yellow. These colors were selected to convey a message of strength and hopefulness. The contrast between the choices of 2021 and 2022 highlights the evolving themes and priorities reflected in Pantone's annual selections.
In summary, Pantone's Color of the Year is a nuanced and thoughtfully curated choice that goes beyond aesthetics, reflecting the current societal landscape, cultural shifts, and the intersection of the physical and digital realms. The selection of Very Peri as the color for 2022 underscores the dynamic nature of design and its role in expressing and influencing ideas and emotions in our rapidly changing world.
