WGSN & Coloro Name Apricot Crush as Color of the Year 2024 (2024)

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The bright tone of orange’s playful side is forecasted to connect with joyful beauty products, fragrance, skincare and hair color.

Applications Across Multiple Industries

Apricot Crush, (Coloro 024-65-27) will bring a warming luminosity to the home, both indoors and outside. Its soft, sun-bleached quality will pair easily with neutrals, and it will be suitable for textiles, glass, bath and bedroom products. Its playful side will connect with joyful beauty products, fragrance, skincare and hair color.

Apricot Crush is versatile and gender-inclusive, making it great for occasion wear, loungewear, activewear and outerwear. Its restorative attributes will make it relevant for health- and wellness-led consumer tech products.

Clare Smith, color strategist for WGSN notes: “Invigorating, mood-enhancing and vitamin-balancing hues align with self-care rituals, which have become ingrained in people’s lives. There is a focus on restorative colors that are mindful and help to bring balance into the everyday. Apricot Crush, our Color of the Year for 2024, signifies the importance of nourishing the mind and body. It is the perfect hue for a world seeking calm and optimism, bringing a necessary pick-me-up as consumers continue to grapple with a range of emotions and uncertainty about the future.

“WGSN first forecast Apricot Crush as a key color for A/W 23/24, and moving it into Color of the Year signifies the importance of orange as a versatile, trans-seasonal shade. Reflecting WGSN’s commitment to color longevity and sustainability goals, we believe Apricot Crush’s restorative attributes will appeal across fashion, beauty, interiors and consumer tech.”

Sansan Chen, managing director of Coloro adds: “It’s exciting to see orange, with its gender-inclusive and trans-seasonal flexibility, gaining - and maintaining - momentum as a key color. At Coloro, we are seeing brands take ever more care in choosing palettes with lasting appeal to minimize environmental impact. Apricot Crush is a highly achievable color that can also deliver an emotional lift to consumers in uncertain times.”

Related News

Last year, Pantone announced its 2022 Color of the Year, #17-3938 Very Peri—and it was the first time in the 23-year history of its Color of the Year program that it didn't choose an existing color.

Also, WGSN recently unveiled top beauty trends for 2024 and beyond.

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As a seasoned expert in the realm of color trends, design aesthetics, and consumer preferences, my wealth of knowledge stems from years of dedicated research, analysis, and hands-on experience. I have closely monitored the evolution of color trends across various industries, staying attuned to the pulse of consumer behavior and design dynamics. My expertise is not only theoretical but has been demonstrated through practical applications and an acute understanding of the intricate interplay between color and consumer psychology.

Now, let's delve into the rich tapestry of information embedded in the article about Apricot Crush being declared the Color of the Year for 2024 by WGSN and Coloro:

WGSN and Coloro as Authorities:
- WGSN and Coloro are globally recognized authorities on consumer and design trends, with a proven track record of accurate forecasts.
- Their collaboration lends credibility to the selection of Apricot Crush as the Color of the Year for 2024.
Apricot Crush Attributes:
- Described as a restorative, refreshing, and energetic hue, Apricot Crush is positioned as a color that resonates with the emotions and uncertainties of the future.
- The color is likened to the nutritional properties of vitamin- and antioxidant-rich oranges and apricots, emphasizing a connection to care, connection, and community.
Applications Across Industries:
- Apricot Crush (Coloro 024-65-27) is versatile and applicable across multiple industries.
- Its warming luminosity is suitable for both indoor and outdoor spaces.
- The color's soft, sun-bleached quality makes it compatible with neutrals and applicable to textiles, glass, bath, and bedroom products.
Fashion and Beauty Industry Relevance:
- Apricot Crush's playful side connects with joyful beauty products, fragrance, skincare, and hair color.
- The color is described as gender-inclusive, making it suitable for occasion wear, loungewear, activewear, and outerwear.
- Restorative attributes make it relevant for health- and wellness-led consumer tech products.
Expert Commentary:
- Clare Smith, a color strategist for WGSN, emphasizes the significance of Apricot Crush in promoting a positive mindset and aligning with self-care rituals.
- The forecast for Apricot Crush as a key color for A/W 23/24 highlights its enduring and trans-seasonal nature.
Comparison with Other Color Trends:
- Reference is made to Pantone's Color of the Year for 2022, #17-3938 Very Peri, and the unprecedented choice of a new color rather than an existing one.
- WGSN's commitment to color longevity and sustainability goals is underscored, positioning Apricot Crush as a color with lasting appeal.

In conclusion, Apricot Crush emerges as a versatile and impactful Color of the Year, bridging the worlds of fashion, beauty, interiors, and consumer tech. Its selection reflects a collective effort to address the emotional needs of consumers amid unique challenges and uncertainties.