Why ETF liquidity matters for every investor (2024)

From the Field

Why ETF liquidity matters for every investor

Reviewing ETF liquidity, strategies for placing large orders, and trading best practices.

2023-12-07 20:07

Kevin Signorelli, Head of ETF Specialists
Chris Murphy, CIMA®, Senior ETF Specialist

Key Insights
  • The ETF industry is growing at a rapid pace, and many investors are drawn to the vehicle’s ease of trading and liquidity.
  • Investors can access two layers of liquidity, and understanding these layers should be a key consideration prior to trading.
  • For larger ETF orders, investors can access several execution strategies, including leveraging an ETF block desk for greater efficiency.

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Exchange-traded funds, or ETFs, continue to grow in terms of both their number and the total assets under management. Two hundred new ETFs launched in the U.S. between January1, 2023, and June 30, 20231, and the industry’s combined assets under management (AUM) are over USD 7 trillion as of August 2023.2 Though their AUM is just under 25% of that of U.S. equity mutual funds,3 ETFs have grown at a much faster pace than mutual funds.4

The advantages of ETFs, including the ease of trading, have helped fuel their parabolic rise in popularity. For any investor, it’s important to understand the unique features of ETFs and how to efficiently source liquidity for ETFs. This guide will help explain what drives ETF liquidity, provide trading best practice considerations, outline potential strategies for placing large orders, and share a case study showcasing ETF liquidity in action.

How to assess ETF liquidity

ETFs have two layers of liquidity that investors can access. The first is “on‑screen” liquidity, which investors and market participants can see and source (also known as the ETF secondary market). The second is the liquidity of an ETF’s underlying constituents, which can be accessed through the ETF creation/redemption process (also known as the ETF primary market).

Although some ETFs are known for being highly liquid, there has been a tremendous amount of new ETF launches over the past several years. In fact, since 2013, 52% of all ETF launches have come to market in the past three years.5 Most of these newer ETFs tend to have lower assets under management and a lower average daily volume. However, the size and average daily volume of an ETF should not be viewed as a barrier to using a particular ETF but rather serve as a road map as how to best introduce an ETF order to the marketplace. When trading any ETF, it is important for investors to understand the mechanics of the ETF product structure, the available execution strategies, and ETF nuances that may impact execution quality.

ETF underlying liquidity

ETF liquidity is mainly driven by the liquidity of the underlying constituents held by the ETF. Before trading any ETF, investors should understand the liquidity of the ETF’s underlying constituents, which will impact an investor’s execution costs and overall experience buying and selling an ETF. The ability to efficiently trade any ETF should not be determined by the ETF’s average daily volume (secondary market), but by the overall liquidity pool available to an investor, which includes the liquidity of the underlying constituents (primary market).

Incorporating ETF trading best practice considerations can help investors efficiently execute any ETF order

Why ETF liquidity matters for every investor (2)

T. Rowe Price Capital Appreciation Equity ETF (TCAF)

(Fig. 2) Secondary vs. primary market liquidity

Why ETF liquidity matters for every investor (3)

As of September 30, 2023.
Source: FactSet.

In Figure 2, a USD 10 million trade would represent 200% of the ETF’s average daily volume, but less than 1% of the average daily volume of the underlying constituents. The ability for an investor to source additional liquidity (beyond what is shown on screen) should be a key consideration prior to trading an ETF.

ETF block desks can help facilitate larger orders on behalf of investors
For larger ETF orders, leveraging the expertise and resources of an ETF block desk typically results in a more efficient trading experience. Block desks can source liquidity from market makers to execute large orders that may be a significant percentage—or even a multiple —of an ETF’s average daily volume. Generally speaking, the trade can be executed with minimal market impact depending on the size of the trade, market conditions, and liquidity of the underlying constituents.
InvestorETF SelectionETF IssuerBest PracticesBlock DeskSource LiquidityMarket MakersProvide Liquidity
Investor selects the ETF that meets their investment criteria and needs.ETF issuers have dedicated specialists to help educate investors on different ETF trading strategies.Block desks can source liquidity from market makers to execute larger orders that may outsize what appears on screen.Market makers provide liquidity and facilitate larger ETF orders on behalf of block desks and other institutions.

An ETF execution strategy is key when executing larger ETF orders

There are several ways an investor can source liquidity for larger ETF orders. It is important for investors to consider consulting with the ETF issuer and respective trading partners to better understand ETF execution strategies and how to best implement a trade for each scenario. Below are a few examples of commonly used ETF execution strategies:

  • Risk Market. An investor works with their trading desk to execute the entire order immediately. The market maker can leverage the create/redeem mechanism to source additional liquidity not shown on screen to fulfill the order.
  • Worked Order. An investor works with their trading desk to execute the order over a predetermined period of time. The market maker can leverage the ETF’s on-screen liquidity, the liquidity of the underlying basket, or a combination of the two to fulfill the order.
  • Create/Redeem ETF Shares. An investor works with their trading desk to execute the order by creating (or redeeming) ETF shares. The authorized participant can create/redeem ETF shares directly with the ETF issuer to fulfill the order.
  • Switch Trade. An investor works with their trading desk to trade two ETFs with similar exposures simultaneously. The market maker can leverage the overlap in exposures to reduce the overall trading costs.

Figure 3 illustrates the benefits of the ETF structure, which allows for investors to access additional liquidity beyond what is shown on screen, by leveraging an ETF block desk and utilizing the appropriate ETF execution strategy.

ETF liquidity in action: T. Rowe Price Capital Appreciation Equity ETF

(Fig. 3) On July 14, 2023, an investor successfully purchased 491,770 shares of TCAF

TCAF Quote Recap
TimeBid/Trade/AskSize (x100)
10:10:1725.87 / 25.8940x11
10:10:1525.87 / 25.8940x14
10:09:5025.874917.70
10:09:4525.86 / 25.8941x14
10:09:4525.86 / 25.8940x14
  • The trade accounted for 88% of TCAF’s volume on the day
  • The trade was ~3x TCAF’s average daily volume
  • The trade executed inside the quoted bid/ask spread (shaded row)

For illustrative purposes only and not intended to be a recommendation to take any particular investment action.

Key takeaways

ETFs can offer an efficient way for investors to move large amounts of shares; however, it’s crucial that investors factor in several variables—from trading hours of the underlying securities to the percentages of daily trading volumes. For investors looking to take full advantage of ETFs, remember to:

  • Incorporate ETF trading best practices when executing any ETF order.
  • Conduct appropriate due diligence when making a large ETF trade or when a trade will represent a significant percentage of the ETF’s average daily volume.
  • Understand the different ETF execution strategies available and how to best leverage them for any scenario.
  • Review the capabilities of the trading desks. ETF block desks play a crucial role in sourcing ETF liquidity for investors.
  • Consult the ETF issuer prior to placing a trade with any questions or concerns regarding a particular ETF.

FOR INVESTMENT PROFESSIONALS ONLY. NOT FOR FURTHER DISTRIBUTION.

1https://www.etf.com/etf-launches

2FactSet.

3https://www.statista.com/statistics/295632/etf-us-net-assets/

4https://www.statista.com/statistics/255518/mutual-fund-assets-held-by-investment-companies-in-the-united-states/

5FactSet.

Additional Disclosures

Financial data and analytics provider FactSet. Copyright 2023 FactSet. All Rights Reserved.

ETFs are bought and sold at market prices, not net asset value (NAV). Investors generally incur the cost of the spread between the prices at which shares are bought and sold. Buying and selling shares may result in brokerage commissions, which will reduce returns.

Important Information

Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information you should read and consider carefully before investing.

This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of December 2023 and are subject to change without notice; these views may differ from those of other T.RowePrice associates.

This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circ*mstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.

Risk Considerations: All investments are subject to market risk, including the possible loss of principal. Different investment styles tend to shift in and out of favor depending on market conditions and investor sentiment. The fund’s growth approach to investing could cause it to underperform other stock funds that employ a different investment style.

All charts and tables are shown for illustrative purposes only.

T.Rowe Price Investment Services, Inc.

© 2023 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc.

202312‑3216449

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Important Information

Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information you should read and consider carefully before investing.

This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.

The views contained herein are those of the authors as of December 2023 and are subject to change without notice; these views may differ from those of other T.RowePrice associates.

This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circ*mstances before making an investment decision.

Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.

Risk Considerations: All investments are subject to market risk, including the possible loss of principal. Different investment styles tend to shift in and out of favor depending on market conditions and investor sentiment. The fund’s growth approach to investing could cause it to underperform other stock funds that employ a different investment style.

All charts and tables are shown for illustrative purposes only.

T.Rowe Price Investment Services, Inc.

© 2023 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc.

202312‑3216449

Why ETF liquidity matters for every investor (2024)

FAQs

Why does liquidity matter in an ETF? ›

Why Is ETF Liquidity Important? Investors and traders in any security benefit from greater liquidity—that is, the ability to quickly and efficiently sell an asset for cash. Investors who hold ETFs that are not liquid may have trouble selling them at the price they want or in the time frame necessary.

How does liquidity affect investors? ›

Stocks with low liquidity may be difficult to sell and may cause you to take a bigger loss if you cannot sell the shares when you want to. Liquidity risk is the risk that investors won't find a market for their securities, which may prevent them from buying or selling when they want.

What is the biggest advantage to owning an ETF rather than an individual company stock? ›

Diversification

If the company underperforms, you could lose your entire investment, so investing in individual stocks can be risky. With an ETF, you have broader market exposure, and your portfolio is more diversified since you're investing in a basket of securities.

What is the primary disadvantage of an ETF? ›

The single biggest risk in ETFs is market risk. Like a mutual fund or a closed-end fund, ETFs are only an investment vehicle—a wrapper for their underlying investment. So if you buy an S&P 500 ETF and the S&P 500 goes down 50%, nothing about how cheap, tax efficient, or transparent an ETF is will help you.

Why do investors prefer liquidity? ›

Liquidity Preference Theory and Investing

Holding highly liquid assets provides protection and the flexibility to shift into other investments when the market changes. When that occurs, you may take on more risk and illiquidity through investments like stocks, real estate, or high-yield bonds.

What is liquidity and why is it important to consider liquidity when investing? ›

Liquidity refers to the efficiency or ease with which an asset or security can be converted into ready cash without affecting its market price. The most liquid asset of all is cash itself. Consequently, the availability of cash to make such conversions is the biggest influence on whether a market can move efficiently.

Why is liquidity important for funds? ›

Adequate liquidity ensures a steady and seamless cash flow for day-to-day expenses and financial obligations. It allows individuals to meet their bills, payrolls, and essential living costs promptly, eliminating the stress of cash shortages and enabling a sense of financial security.

What is the relationship between liquidity and investment? ›

One of the indicators of investment decisions is short-term liquidity. Profitability is lower when the firm's current ratio is higher because lower funds will be available to invest in the more profitable fixed assets [42] .

What is a good liquidity ratio? ›

In short, a “good” liquidity ratio is anything higher than 1. Having said that, a liquidity ratio of 1 is unlikely to prove that your business is worthy of investment. Generally speaking, creditors and investors will look for an accounting liquidity ratio of around 2 or 3.

What is the single biggest ETF risk? ›

The single biggest risk in ETFs is market risk.

What is the biggest advantage of an ETF over other funds? ›

ETFs have several advantages for investors considering this vehicle. The 4 most prominent advantages are trading flexibility, portfolio diversification and risk management, lower costs versus like mutual funds, and potential tax benefits.

Why use ETFs instead of mutual funds? ›

ETFs and index mutual funds tend to be generally more tax efficient than actively managed funds. And, in general, ETFs tend to be more tax efficient than index mutual funds. You want niche exposure. Specific ETFs focused on particular industries or commodities can give you exposure to market niches.

Why is ETF not a good investment? ›

Buying high and selling low

At any given time, the spread on an ETF may be high, and the market price of shares may not correspond to the intraday value of the underlying securities. Those are not good times to transact business.

What is the liquidity risk of ETF? ›

ETF liquidity is hence jointly determined on primary, secondary and related markets used for hedging activities. Investors face the risk that liquidity may not be higher than the liquidity of the underlying securities in all market conditions.

Has an ETF ever gone to zero? ›

Leveraged ETF prices tend to decay over time, and triple leverage will tend to decay at a faster rate than 2x leverage. As a result, they can tend toward zero.

Is there liquidity issue in ETF? ›

ETFs have differing liquidity profiles for many reasons. Investing in an ETF with relatively low liquidity may cost you in terms of a wider bid-ask spread, reduced opportunity to trade profitably, and—in extreme cases—an inability to withdraw funds in certain situations like a big market crash.

Why is liquidity more important? ›

A company's liquidity indicates its ability to pay debt obligations, or current liabilities, without having to raise external capital or take out loans. High liquidity means that a company can easily meet its short-term debts while low liquidity implies the opposite and that a company could imminently face bankruptcy.

What is liquidity risk with ETFs? ›

ETF liquidity is hence jointly determined on primary, secondary and related markets used for hedging activities. Investors face the risk that liquidity may not be higher than the liquidity of the underlying securities in all market conditions.

Why is liquidity important in the market? ›

Liquidity simplifies the selling process

It is easier to discover a buyer for a liquid asset than for a non-liquid asset. However, this does not mean that you should not have non-liquid assets at all.

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