E-Commerce Buy Now Pay Later Market | $57.8 billion | Anticipating a 30.4% CAGR by 2032 (2024)

02-27-2024 06:41 AM CET |

Press release from: Allied Market Research

E-Commerce Buy Now Pay Later Market | $57.8 billion | Anticipating a 30.4% CAGR by 2032 (1)

E-Commerce Buy Now Pay Later Market

The e-commerce buy now pay later (BNPL) market has seen significant growth over the years, driven by several key trends and growth factors. One major trend is the increasing in the e-commerce buy now pay later market is the growing partnership between buy now pay later providers and merchants. This allows merchants to offer BNPL options to their customers, and also allows BNPL providers to expand their reach and customer base. Furthermore, BNPL options have become more popular as a result of the expansion of mobile payments, particularly in developing nations where mobile phones are the main method of internet access.

According to a new report published by Allied Market Research, titled, "E-Commerce Buy Now Pay Later Market," The e-commerce buy now pay later market was valued at $4.2 billion in 2022, and is estimated to reach $57.8 billion by 2032, growing at a CAGR of 30.4% from 2023 to 2032.

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The mobiles and laptops segment to maintain its leadership status throughout the forecast period-

Based on product type, the mobiles and laptops segment held the highest market share in 2022, accounting for more than two-fifths of the global e-commerce buy now pay later market revenue, and is estimated to maintain its leadership status throughout the forecast period. This is because the increasing use of mobile devices for online shopping has led to the emergence of mobile wallet solutions that offer BNPL options. These solutions enable consumers to pay for their purchases in installments directly from their mobile devices. However, the fashion accessories segment is projected to manifest the highest CAGR of 33.7% from 2023 to 2032. This is due to the fact that consumers are increasingly turning to online shopping and looking for flexible payment options that suit their budget and lifestyle. As a result, retailers are expanding their buy now pay later offerings to include a wider range of products, including fashion accessories like handbags, jewelry, and sunglasses.

The automatic repayment segment to maintain its lead position throughout the forecast period-

Based on repayment model, the automatic repayment segment held the highest market share in 2022, accounting for more than two-thirds of the global e-commerce buy now pay later market revenue, and is expected to maintain its lead position throughout the forecast period. The same segment would also showcase the fastest CAGR of 31.2% from 2022 to 2032. The growth is attributed to the automatic repayment features, which reduce the risk of default, which can be a major concern for merchants offering buy now pay later services. This helps customers stay on top of their payments and avoid late fees or penalties.

The millennials (26-40) segment to rule the roost by 2032-

Based on end user, the millennials (26-40) segment held the highest market share in 2022, accounting for nearly half of the global e-commerce buy now pay later market revenue, and is projected to rule the roost by 2032. Use them more frequently, leading to further growth in the BNPL market. However, the Gen Z (21-25) segment is projected to manifest the highest CAGR of 33.3% from 2022 to 2032. This is because Gen Z is a generation that has grown up with technology and is comfortable making purchases online. This is also a generation that is highly conscious of their finances, and they often seek out cost-effective solutions when shopping online.

Asia-Pacific to maintain its dominance by 2032-

Based on region, North America held the highest market share in 2022, accounting for nearly two-fifths of the global e-commerce buy now pay later market revenue. Due to the rise of millennials and Gen Z shoppers, who are looking for flexible payment options and are more inclined to make purchases online. In addition, as online shopping continues to grow in popularity, consumers are looking for flexible payment options that fit their budget and lifestyle. On the other hand, the Asia-Pacific to maintain its dominance throughout the forecast period. However, the same region is expected to witness the fastest CAGR of 33.4% from 2023 to 2032. This is because many retailers in Asia-Pacific are offering buy now pay later services to attract customers and increase sales. Furthermore, another trend is the expansion of buy now pay later services into physical retail stores, allowing customers to use the service in-store as well as online.

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Leading Market Players: -

Affirm Holdings Inc.
Klarna Bank
Paypal
Sezzle Inc.
Zip Co Limited
Splitit Payments Ltd
Laybuy Holdings Limited.
Payright Limited.
QuickFee Group LLC.
Bread Financial Walmart Inc.

The report provides a detailed analysis of these key players in the global e-commerce buy now pay later industry. These players have adopted different strategies, such as partnerships, product launches, and expansion, to increase their market share and maintain dominant positions in different regions. The report is valuable in highlighting business performance, operating segments, product portfolios, and strategic moves of market players to showcase the competitive scenario.

Key Benefits for Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the e-commerce buy now pay later market forecast from 2023 to 2032 to identify the prevailing e-commerce buy now pay later market opportunity.

The market research is offered along with information related to key drivers, restraints, and opportunities.

Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

In-depth analysis of the e-commerce buy now pay later market outlook assists to determine the prevailing market opportunities.

Major countries in each region are mapped according to their revenue contribution to the global market.

Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

The report includes the analysis of the regional as well as global e-commerce buy now pay later market trends, key players, market segments, application areas, and market growth strategies.

๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐€๐•๐„๐๐”๐„ - ๐€ ๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง-๐๐š๐ฌ๐ž๐ ๐‹๐ข๐›๐ซ๐š๐ซ๐ฒ (๐๐ซ๐ž๐ฆ๐ข๐ฎ๐ฆ ๐Ž๐ง-๐ƒ๐ž๐ฆ๐š๐ง๐, ๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง-๐๐š๐ฌ๐ž๐ ๐๐ซ๐ข๐œ๐ข๐ง๐  ๐Œ๐จ๐๐ž๐ฅ) @ https://shorturl.at/tDEF4

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E-Commerce Buy Now Pay Later Market | $57.8 billion | Anticipating a 30.4% CAGR by 2032 (2024)

FAQs

What is the growth rate of the BNPL market? โ€บ

The global buy now pay later market size was valued at USD 30.38 billion in 2023. The market is projected to grow from USD 37.19 billion in 2024 to USD 167.58 billion by 2032, exhibiting a CAGR of 20.7% during the forecast period.

What is the buy now pay later trend in 2024? โ€บ

In 2024, total BNPL spending in the US will grow 12.3% YoY to $80.77 billion, according to our July 2023 forecast. Compared with credit cards, BNPL providers like Klarna, Afterpay, and PayPal offer lower- or no-interest funding.

What is the biggest BNPL in the US? โ€บ

Whilst PayPal topped a download ranking for the United States in 2023, Klarna led a pack of BNPL competitors. Up until the end of 2022, the number of downloads of the Klarna app was about half of that of the PayPal app - a significant change compared to earlier years, when PayPal was downloaded relatively more often.

How big is the BNPL market in Kenya? โ€บ

BNPL services in the country are expected to escalate with an annual growth rate of 16.7%, projecting a market size of US$1.26 billion in 2024. This momentum is anticipated to maintain a steady climb, further supported by a Compound Annual Growth Rate (CAGR) of 10.7% from 2024 to 2029.

What is the CAGR of B2B BNPL? โ€บ

Remember, the B2B ecommerce market is set to see compound annual growth of 17% until the end of this decade. Protecting your business with a BNPL solution could be the key to taking advantage of that growth with a reliable partner such as Allianz Trade by your side.

Which is the biggest BNPL company? โ€บ

Buy now, pay later FAQ

With millions of users, Klarna and Afterpay are the two biggest BNPL companies, according to a 2022 report from yStats.com.

How big is the BNPL market in 2024? โ€บ

The global BNPL Market size is expected to touch $532.9 billion by 2024. That's a CAGR of 56% from 2021 to 2024, and indicates the swift rise of BNPL as a convenient form of consumer credit โ€“ just as credit cards held that title of convenient credit for the last five decades.

What is buy now pay later predictions? โ€บ

Global Buy Now Pay Later Market Insights

Buy Now Pay Later Market size was valued at USD 4.86 billion in 2019 and is poised to grow from USD 6.13 billion in 2023 to USD 49.41 billion by 2031, growing at a CAGR of 26.1% in the forecast period (2024-2031).

How many people are using buy now pay later? โ€บ

As of 2022, there are an estimated 360 million people worldwide using BNPL services.

What percentage of Americans use buy now, pay later? โ€บ

Bankrate's buy now, pay later insights

39% of U.S. adults say they have used at least one buy now, pay later service. PayPal Pay in 4/Pay Later (16%), Affirm (12%), Afterpay (12%) and Klarna (11%) are among the most widely used services.

Who is the target consumer for BNPL? โ€บ

Who is the target customer for BNPL? Historically, the target market for BNPL has been the younger generations, Millennials and Generation Z.

Where do BNPL companies get money from? โ€บ

Since BNPL firms typically don't charge interest, they turn to a variety of revenue sources: Some BNPL apps make money by charging retailers a small fee. Some also charge consumers late fees. Others make money off of advertising or have opened up subscription models for extra channels of revenue.

Why is BNPL not profitable? โ€บ

In 2023, global investment in BNPL start-ups fell to its lowest deal activity and investment in five years. โน As a result, competition for investment dollars is fierce. Many BNPL companies struggle to show profitability amid today's high-rate lending market.

How big is the buy now pay later market in the US? โ€บ

In the rapidly growing field of U.S. buy now pay later market size was valued at USD 3.55 billion in 2024 and is projected to reach USD 25.30 billion by 2033, growing at a CAGR of 24.4% from 2024 to 2033 according to a new report by Nova One Advisor.

How big is the US BNPL market? โ€บ

The U.S. buy now pay later market size was valued at USD 1.64 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 24.3% from 2023 to 2030. The Buy Now Pay Later (BNPL) market has become increasingly popular in the U.S. in recent years.

What is the growth of BNPL in us? โ€บ

US BNPL payment value is expected to grow 12.3% YoY in 2024 to reach $80.77 billion, according to our forecasts. Transaction value will skyrocket to $124.82 billion by 2027.

What is the total BNPL market? โ€บ

Report MetricDetails
Market size value in 2023USD 4.86 billion
Market size value in 2031USD 49.41 billion
Growth Rate26.1%
Forecast period2024-2031
6 more rows

What is the future of BNPL? โ€บ

More than 900 million people worldwide will use BNPL by 2027, compared to 360 million in 2022, according to Juniper Research. That's more than 150% growth in just five years. Other industry data reinforces this growth. According to PYMNTs (as of February 2022):

What is the future of BNPL services? โ€บ

By 2020, BNPL accounted for 2.1% โ€” or about $97 billion โ€” of global e-commerce transactions. This figure is expected to double to 4.2% by 2024. BNPL solutions are often considered as no-interest credit solutions that do not require credit checks. This is often the case but far from a universal rule.

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