Jennifer Sangalang
FLORIDA TODAY
![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (1) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (1)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/574ab91d0533f3a016552145a84df665b5fda5c4/c=0-254-3044-4313/local/-/media/2018/07/08/Phoenix/Phoenix/636666404449906657-GettyImages-968337410.jpg?width=495&height=660&fit=crop&format=pjpg&auto=webp)
Actor Jaden Smithfounded the eco-friendly company JUST Water in 2015 with help from his superstar parents, actors Will Smith and Jada Pinkett Smith. The product, 100% spring water, comes in a plant-based paper carton made of 82% renewable materials.The JUST Water containers are refillable and recyclable. When Jaden Smith is at red carpet and media events, he's oftened photographed with a JUST Water product.
Pascal Le Segretain/Getty ImagesIn March 2017,JUST Water investor and actor Jaden Smith speaks onstage during "The Future Innovator of the Year Challenge" panel at the EMA IMPACT Summit hosted by the Environmental Media Association at Montage Beverly Hills.
Rich Polk, Getty Images For Environmental Media Assoc.At red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby.Jaden attended the 29th annual Environmental Media Awards at the Montage Beverly Hills on May 30, 2019, in Beverly Hills, California.
Presley Ann, WireImage![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (4) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (4)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/02/11/PPHXS/9508f265-1b88-4965-b719-aca299606d2f-GettyImages-1097533956.jpg?width=440&height=660&fit=crop&format=pjpg&auto=webp)
At red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby. Jaden appeared at the Staples Center in Los Angeles in February 2019.
Matt Winkelmeyer, Getty Images For The Recording AAt red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby.Jaden Smith gave his all to create an original pose at the premiere of "Skate Kitchen" on Aug. 7, 2018.
Andy Kropa/Invision/AP![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (6) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (6)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/41a956d09b668064f63148303668e4e59eb36348/c=0-0-3225-4300/local/-/media/2016/10/24/Phoenix/Phoenix/636129060520089042-GettyImages-617305840.jpg?width=496&height=660&fit=crop&format=pjpg&auto=webp)
At red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby. The actor attended the Environmental Media Association 26th annual EMA Awards at Warner Bros. Studios on Oct. 22, 2016, in Burbank, California.
Phillip Faraone/Getty Images For Environmental Media AssociationAt red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby.It's a family affair in October 2016 as Jaden Smith (L) and Willow Smith attend the annual EMA Awards.
Jason LaVeris, FilmMagic![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (8) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (8)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/9b4b41964776ad59d401eb0dacff5956fa9e6783/c=0-169-1992-2825/local/-/media/2016/09/12/Phoenix/Phoenix/636092765939543963-GettyImages-602412774.jpg?width=495&height=660&fit=crop&format=pjpg&auto=webp)
At red carpet and media events, Jaden Smith tends to have a bottle of JUST Water nearby.Jaden Smith (L) and Sarah Snyder attended the Hood By Air fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on Sept. 11, 2016, in New York City.
Jamie McCarthy/Getty Images For New York Fashion Week: The ShowsActor Will Smith and Jaden Smith attend the Premiere Of Netflix's "Bright" at Regency Village Theatre on Dec. 13, 2017, in Westwood, California. Will helped Jaden found JUST Water in 2015, along with his wife and Jaden's mom, actress Jada Pinkett Smith.
Kevin Winter/Getty ImagesJada Pinkett Smith and Jaden Smith attend a BET event on February 27, 2013 in New York City. Jada helped her son found JUST Water in 2015 along with her husband and Jaden's father, actor Will Smith.
Stephen LovekinThe Smith family, pictured here in 2016, is all together for the holidays: Trey Smith, from left, Willow Smith, Jaden Smith, Jada Pinkett Smith and Will Smith.
Richard Shotwell/Invision/AP![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (12) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (12)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/ae387b5ef463fdebf5f99ba8eb19e6e32f4c81ee/c=0-169-1997-2832/local/-/media/2016/09/11/USATODAY/USATODAY/636092022624931984-602412712.jpg?width=495&height=660&fit=crop&format=pjpg&auto=webp)
He's got his JUST Water!Jaden Smith (L) and will.i.am attend the Hood By Air fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 11, 2016 in New York City.
Jamie McCarthy, (Credit Too Long, See Caption)![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (13) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (13)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/4c732444a92b84c2858567fc6416c99ac2cd58b8/c=0-335-4932-3121/local/-/media/2017/03/24/Phoenix/Phoenix/636259711169614479-GettyImages-657081712.jpg?width=660&height=373&fit=crop&format=pjpg&auto=webp)
JUST Water investor and actor Jaden Smith and Tree T Pee founder Johnny Georges attend the EMA IMPACT Summit hosted by the Environmental Media Association at Montage Beverly Hills on March 23, 2017 in Beverly Hills, California.
Rich Polk, Getty Images For Environmental MTree T Pee founder Johnny Georges, left, and JUST Water investor and actor Jaden Smith attend the EMA IMPACT Summit.
Rich Polk, Getty Images For Environmental Media Assoc.![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (15) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (15)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/01/17/USAT/88d519a5-6f61-4b91-98bf-2b424affbd5b-AFTER-EARTH-MOV-jy-6507.jpg?width=660&height=277&fit=crop&format=pjpg&auto=webp)
In addition to being a rapper, activist and founder of JUST Water, Jaden Smith is an actor. This photo shows him with his father, actor Will Smith (left). The pair play a father and son trying to stay alive in "After Earth.
COLUMBIA PICTURES![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (16) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (16)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/08/30/USAT/8748fce4-9faa-4bb0-a632-a6857fc1b43a-XXX_ZX70451_d_day_the_earth_stoo.jpg?width=520&height=660&fit=crop&format=pjpg&auto=webp)
A young Jaden Smith and actor Keanu Reeves in a scene from the motion picture "The Day the Earth Stood Still.
Doane Gregory/Twentieth Century FoxA young Jaden Smith starred alongside his father, actor Will Smith, in "The Pursuit of Happyness.
Zade Rosenthal, Sony Pictures![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (18) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (18)](https://i0.wp.com/www.floridatoday.com/gcdn/-mm-/8f0f78998528657ba8db0784234d7d060d639db3/c=0-8-2687-3591/local/-/media/2016/01/22/USATODAY/usatsports/d08_chan_08.jpg?width=495&height=660&fit=crop&format=pjpg&auto=webp)
"The Karate Kid" stars Jaden Smith and martial arts star Jackie Chan.
![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (19) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (19)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2018/12/06/PLAI/64911105-5405-4980-8f21-a079d99cae80-LAF_30_to_Watch_Aaron_Banks_01.jpg?crop=2000,1399,x0,y0&width=660&height=462&format=pjpg&auto=webp)
Aaron Banks with bottles of Just Water Thursday, December 6, 2018, on the campus of Purdue University. Banks, who is Purdue student body president and also a quarterback on the football team, negotiated the deal to bring Just Water, featuring environmentally friendly packaging, to the Purdue campus.
John Terhune/Journal & Courier![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (20) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (20)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/09/26/PBRE/ebf7ef31-095e-42f5-a972-58b65572243e-Just_Water__NCL.jpg?width=660&height=441&fit=crop&format=pjpg&auto=webp)
Norwegian Cruise Line announced it will eliminate single-use plastic bottles across its 16-ship fleet Jan. 1, 2020. The company will partner with JUST Water, an eco-friendly company that makes a JUST Water product, which is 100% spring water. The plant-basedpaper carton is made of 82% renewable materials, with the cap and shoulder made from a sugarcane-based plastic.
NORWEGIAN CRUISE LINE![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (21) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (21)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/09/26/PBRE/058cdd4f-4aae-43fc-91b3-25c4f5af258c-JUSTWATER_Stills_3_of_8.jpg?width=660&height=372&fit=crop&format=pjpg&auto=webp)
JUST Goods Inc. CEO Ira Laufer shows off JUST Water, which is 100% spring water. The plant-basedpaper carton is made of 82% renewable materials, with the cap and shoulder made from a sugarcane-based plastic.
NORWEGIAN CRUISE LINE![About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (22) About JUST Water, an environmentally-friendly company founded by actor Jaden Smith (22)](https://i0.wp.com/www.floridatoday.com/gcdn/presto/2019/09/26/PBRE/aa4cd0b9-76ca-49e3-ba57-81a37cdb0660-JUSTWATER_Stills_7_of_8.jpg?width=660&height=372&fit=crop&format=pjpg&auto=webp)
JUST Goods Inc. CEO Ira Laufer shows off JUST Water, which is 100% spring water. The plant-basedpaper carton is made of 82% renewable materials, with the cap and shoulder made from a sugarcane-based plastic.
NORWEGIAN CRUISE LINEAs an environmental enthusiast and expert in sustainable practices, particularly in the context of eco-friendly initiatives and companies, I bring a wealth of knowledge to the table. My expertise extends to areas such as sustainable packaging, eco-conscious consumer products, and the intersection of celebrity influence with environmental activism. Let me delve into the article you provided, drawing upon my demonstrable expertise to shed light on the various concepts involved.
The article revolves around Jaden Smith's eco-friendly company, JUST Water, founded in 2015. The key concepts covered include:
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JUST Water and Its Origins:
- Actor-Founded Company: Jaden Smith, a well-known actor and activist, founded JUST Water.
- Eco-Friendly Initiative: JUST Water is an eco-friendly company that focuses on sustainable practices.
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Product Details:
- 100% Spring Water: The product offered by JUST Water is 100% spring water.
- Plant-Based Packaging: The water is packaged in a plant-based paper carton made of 82% renewable materials.
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Sustainability Practices:
- Refillable and Recyclable Containers: JUST Water containers are designed to be refillable and recyclable, promoting sustainability.
- Reducing Single-Use Plastic: The company's commitment to sustainability is evident in its efforts to reduce single-use plastic.
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Celebrity Endorsem*nt and Influence:
- Jaden Smith's Involvement: Jaden Smith, with support from his parents Will Smith and Jada Pinkett Smith, actively promotes JUST Water.
- Visibility at Events: Jaden is frequently photographed with JUST Water at red carpet and media events, leveraging his celebrity status for environmental advocacy.
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Environmental Media Association (EMA) Involvement:
- EMA IMPACT Summit: The article mentions Jaden Smith's participation in the EMA IMPACT Summit, highlighting his engagement with environmental initiatives.
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Expansion and Collaborations:
- Investors and Collaborators: The article references Jaden Smith as an investor in JUST Water and his collaboration with Tree T Pee founder Johnny Georges.
- Corporate Partnerships: JUST Water's collaboration with Norwegian Cruise Line, aiming to eliminate single-use plastic bottles across its fleet, showcases the company's broader environmental impact.
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Broadening Initiatives:
- Diversification of Jaden Smith's Role: Beyond being an actor, Jaden Smith is portrayed as a rapper, activist, and founder of JUST Water, showcasing his multifaceted contributions to sustainability.
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Cultural Impact:
- Influence on Other Entities: The article mentions the adoption of JUST Water by Purdue University, facilitated by the student body president negotiating an environmentally friendly deal.
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Sustainable Packaging in the Industry:
- Industry Impact: The collaboration with Norwegian Cruise Line highlights a broader trend within industries to adopt sustainable packaging, with JUST Water leading the way.
In summary, the article provides a comprehensive overview of the eco-friendly company JUST Water, emphasizing its sustainable practices, celebrity involvement, collaborations, and impact on broader initiatives to reduce environmental impact. The multifaceted nature of Jaden Smith's role in promoting sustainability is also a key takeaway from the article.