15 Ways Grocery Stores Trick You Into Spending More (2024)

Have you ever gone to the store with a simple list and found yourself leaving with way more food than you intended to buy—and a thinner wallet? It's no mistake; grocery stores strategize gimmicks to make you spend more money. Instead of being another victim of supermarkets' games, keep an eye out for these slick tactics and keep your money in your pocket.

And for more, check out these 15 Classic American Desserts That Deserve a Comeback.

Free samples

15 Ways Grocery Stores Trick You Into Spending More (1)

Anything labeled "free" would make you think that you're saving money, but that's not true. These bite-sized samples give you just enough of a taste to cause you to buy the full-sized item instead of sticking to your shopping list.

Your ultimate supermarket survival guide is here!

Beefing up your meat

15 Ways Grocery Stores Trick You Into Spending More (2)

You may have noticed that some of the meat in the grocery store have a note that says that a saline solution has been added. That means that the giant piece of steak you're holding has been injected or soaked with water. It may seem harmless, but it gives the meat more weight, causing you to pay more for less meat.

STAY INFORMED: Sign up for our newsletter to get the latest food news delivered straight to your inbox.

'Cage-free' eggs

15 Ways Grocery Stores Trick You Into Spending More (3)

We hate to burst your cruelty-free bubble, but some of those cage-free eggs aren't truly cage-free. Some factories just use bigger cages that can be considered a "cage-free" environment, which raises the price of those eggs at little cost to the farmer.

Not sure if your eggs are still okay to eat? This Is the Quickest Way to Tell If Eggs Are Still Good.

Giant shopping carts

15 Ways Grocery Stores Trick You Into Spending More (4)

Grocery stores have slowly been expanding the sizes of their carts. The reasoning behind this cart size increase is so you load up more food in your cart without even noticing! To make sure you don't overindulge at your next grocery trip, try using a shopping basket instead to limit the number of items you can grab.

Impulse items near the register

15 Ways Grocery Stores Trick You Into Spending More (5)

Every cash register is lined up with candy, soda, magazines, and other tiny items you would never think to pick up. Grocery stores place easy-to-grab items near the register as impulse items so you can quickly add them to your cart.

Even Costco will get you to shell out your money! Here are 7 Sneaky Ways Costco Gets You to Spend More.

Pricey eye-level items

15 Ways Grocery Stores Trick You Into Spending More (6)

The first place you look when searching for a product in an aisle is eye-level. Supermarket owners know that, so they place the priciest items on the middle shelves. To save a few bucks, always look at the bottom and top shelves to find cheaper deals on products.

Hiding the essentials

15 Ways Grocery Stores Trick You Into Spending More (7)

Have you ever noticed that all of the essential items, like bread and milk, are stored in the back of the store? That's not just a coincidence; supermarkets put those items in the back of the store so you have to trek through the aisles and pass more tempting junk food items, like chips and soda, just to get to what you need. Instead of giving into those products, keep a list of groceries at hand and stick to it to stay on track.

And as you're grabbing your food for the week, here are 12 Secret Grocery Shopping Tips You Should Be Following Right Now.

10-for-$10 deals

15 Ways Grocery Stores Trick You Into Spending More (8)

When you see 10-for-$10 deals, you think you're saving money by grabbing a few of these items in bulk for just a buck each. But, if you read the fine print, you'll notice that many sales like these still apply when you buy less than the advertised amount. So, don't load your cart with tons of the same item (which will probably expire before you even get to finish it all anyway), only grab as many as you need. However, always read the fine print, because some 10-for-$10 deals only qualify if you buy the advertised amount—but ask yourself if you really need 10 jars of salsa at once.

Eye-catching signs

15 Ways Grocery Stores Trick You Into Spending More (9)

Speaking of signs, supermarkets also place more elaborate signs advertising pricier products. They're usually placed around aisle entrances so it's the first thing you see when strolling by them, causing you to stop and look. These eye-catching signs and product displays will grab your attention away from cheaper items, so don't let your eyes deceive you.

Constant layout changes

15 Ways Grocery Stores Trick You Into Spending More (10)

Layout changes are not only confusing, but they're also a money-making tactic used by grocery stores. Every now and then, grocery stores switch up the store aisles so you end up accidentally coming across items that you didn't need but still end up putting in your cart. Always read the aisle signs, no matter how frequently you shop.

Speaking of changes, Expect This Change to the Produce Aisle at Your Grocery Store.

Sensory overload

15 Ways Grocery Stores Trick You Into Spending More (11)

The supermarket bakery and flower shops are not just placed at the front of the supermarket for your convenience. They are the best-smelling items, and those smells can trigger your hunger. Supermarkets use your sense of smell against you by making you hungrier, which causes you to fill up your cart more and spend more money.

Soothing music

15 Ways Grocery Stores Trick You Into Spending More (12)

Grocery stores always have soothing music playing while you shop. It may add to the peace and serenity of shopping for food, but it's not doing your wallet any favors. This music is being played so you slow your pace and linger in the store for longer. They're hoping to keep you walking around the store so you aimlessly fill up your cart, causing you to spend more money.

Rewards cards

15 Ways Grocery Stores Trick You Into Spending More (13)

Rewards cards do come with a few exclusive deals, but overall they're used as a gimmick by grocery stores to make you spend more money. Think about it: these rewards cards are mainly based on a point system, which gives you a certain amount of points per dollar spent. In order to receive special deals, you need a minimum number of points to get your reward, which gives you an incentive to spend more. Getting a rewards card can be a money saver if used right—just use it wisely.

Prices ending in $0.99

15 Ways Grocery Stores Trick You Into Spending More (14)

What's the deal with prices ending in 99 cents instead of being rounded off to a flat dollar? It may seem like a randomly odd tactic, but it's a genius way to make you spend more money. Ending prices off with 99 cents (or other odd numbers) tricks you into thinking that you're getting a product for much cheaper when in reality the savings is as little as a penny.

'Limited time' offers

15 Ways Grocery Stores Trick You Into Spending More (15)

Seeing signs with a "limited time offer" statement may tempt you to overload your cart on one product, and that's exactly what supermarket owners are trying to make you do. The sense of urgency and an empty promise of an expiring deal can push you to buy tons of one product, when in reality that "limited time" frame can last for months before the deal or item is gone for good. Instead of stocking up on these faux deals, stock up on these 50 Healthy Snacks To Keep You Slim.

For more, check out these 108 most popular sodas ranked by how toxic they are.

15 Ways Grocery Stores Trick You Into Spending More (2024)

FAQs

15 Ways Grocery Stores Trick You Into Spending More? ›

Grocery stores often place high-margin, visually appealing products here to catch the shopper's eye and tempt them into purchasing items they hadn't initially intended to buy. This could be a sale or something else that could be an easy impulse buy like chips and soda.

What are some ways grocery stores trick you into spending more money? ›

Here are some of the tricks they tend to employ.
  • Housing essentials are found at the back of the store. ...
  • Offering discounts that only apply to multiple purchases. ...
  • Placing impulse items near the register. ...
  • Changing the layout regularly.
Nov 10, 2023

How do UX tricks in the grocery store contribute to overspending? ›

Grocery stores often place high-margin, visually appealing products here to catch the shopper's eye and tempt them into purchasing items they hadn't initially intended to buy. This could be a sale or something else that could be an easy impulse buy like chips and soda.

How do stores get you to buy more? ›

Supermarkets spur impulse buys of everything from candy bars and full-calorie soda to hand sanitizer and gift cards by displaying them at checkout, where customers must stand in line. Checkout boosts sales so much that manufacturers pay big money to get retailers to place their products there.

What is a good strategy to spend less on groceries? ›

Make a meal plan

You can avoid waste and overspending by going to the grocery store with a list based on what you intend to cook for the week. This requires that you decide in advance what meals and snacks you'll eat during the week, but having a list and sticking to it can help you avoid impulse purchases.

How do businesses try to trick you into spending money? ›

The opposite of charm pricing or decoy pricing or deceptive discount pricing, prestige pricing operates on the assumption that shoppers will be more likely to buy an item if the price is higher, regardless of the actual production costs or quality of the product itself.

What things can you do to save money at the grocery store? ›

Some not only will save you money but also could lead you to healthier eating.
  • Find alternative protein sources. ...
  • Frequent low-cost grocers. ...
  • Plan before you shop. ...
  • Use a store loyalty card. ...
  • Utilize shopping apps. ...
  • Compare unit prices. ...
  • Go with store brands. ...
  • Use a cash-back credit card.
Nov 2, 2023

How do I not overspend at the grocery store? ›

Overspending on Groceries? Here's How to Change That.
  1. Shop your pantry first.
  2. Befriend your butcher.
  3. Freeze, pickle or ferment.
  4. Switch to store-branded products.
  5. Store food in portions.
  6. Pay with a cash back credit card.
Feb 2, 2024

How can I maximize my grocery budget? ›

  1. Track current spending. Before you figure out what you should be spending on food, it's important to figure out what you are spending on food. ...
  2. Allocate a percentage of your income. ...
  3. Avoid eating out. ...
  4. Plan your meals. ...
  5. Keep a fridge grocery list. ...
  6. Eat before you go to the store. ...
  7. Be careful with coupons. ...
  8. Embrace the bulk section.
Feb 22, 2024

How do grocery stores retain customers? ›

7 Grocery Store Marketing Strategies That will Fill Your Store with Customers
  1. Offer Promotions and Discounts: ...
  2. Go Guerilla Marketing: ...
  3. Offer Online Delivery Services: ...
  4. Create a Loyalty Program: ...
  5. Add Referral Systems: ...
  6. Partner with Local Businesses:

How does target get you to buy more? ›

How Target gets you to spend more money? Reader's Digest reported that throughout the store, there are often nonessential items located in close proximity to items that are necessary and the most popular items. “They give you the impression that you're getting a deal,” Chapman said.

How to make customers spend more? ›

More Ways to Increase Your Average Customer Spend
  1. Offers And Incentives.
  2. Point of sale promotions.
  3. Premises and appearance.
  4. Better customer education.
  5. Do business more selectively.
  6. Offer multiple payment methods.
  7. Offer more convenience.
  8. Better pricing strategies.

Where do stores put the most expensive items? ›

Place high-value items at the entrance

Conversely, placing high value, limited edition and luxury items towards the front of your store entices customers inside and makes them more likely to make additional impulse purchases.

How can I buy groceries without wasting? ›

How To Grocery Shop Without Waste
  1. Bring Your Own Bags and Containers. One of the best ways to go zero waste at the grocery store is to come stocked with bags, containers, or boxes. ...
  2. Avoid Pre-Packaged Goods. ...
  3. Buy In Bulk. ...
  4. Only Get What You Need.
Feb 26, 2024

How to pay less for food? ›

Here are 11 tips you can follow to save money on your next grocery run.
  1. Pay with a grocery rewards card. ...
  2. Sign up for the loyalty program. ...
  3. Clip coupons. ...
  4. Join a wholesale club. ...
  5. Go in with a list and stick to it. ...
  6. Buy items on sale. ...
  7. Avoid pre-packaged items. ...
  8. Compare prices between stores.

How the layouts of grocery stores are secretly designed to make you spend more money? ›

High-Margin Items at Eye Level

Supermarkets place high-margin products at eye level, making them more noticeable and accessible. Meanwhile, less expensive or generic brands are positioned on the lower shelves, requiring shoppers to look harder for these options.

How can I make my grocery money go further? ›

How to Stretch Dollars at the Grocery Store
  1. Stretch time between supermarket visits.
  2. Plan ahead.
  3. Buy produce on sale and in season.
  4. Buy foods whole.
  5. Schedule prep work.
  6. Buy in bulk when possible.
  7. Make meat the accent.
  8. Make soup.

What is one strategy that supermarkets use to sell more groceries? ›

Promotional Prices

One of the best marketing techniques for supermarkets is to offer promotional discounts when you can.

How do grocery stores attract customers? ›

Offer discounts, promotions, and free products through online orders, enticing shoppers to explore your online store and saving them money while increasing your sales. The power of online presence: Your grocery store's digital footprint is a gateway to reaching and engaging with a vast audience.

Top Articles
Latest Posts
Article information

Author: Virgilio Hermann JD

Last Updated:

Views: 5638

Rating: 4 / 5 (41 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Virgilio Hermann JD

Birthday: 1997-12-21

Address: 6946 Schoen Cove, Sipesshire, MO 55944

Phone: +3763365785260

Job: Accounting Engineer

Hobby: Web surfing, Rafting, Dowsing, Stand-up comedy, Ghost hunting, Swimming, Amateur radio

Introduction: My name is Virgilio Hermann JD, I am a fine, gifted, beautiful, encouraging, kind, talented, zealous person who loves writing and wants to share my knowledge and understanding with you.