Why Women Should Talk About Finances #OwnMyFuture - Blog By Donna (2024)

Disclosure: This is a sponsored conversation for Prudential.

I consider myself a smart woman. A woman who is business savvy. A woman who helps run a household and runs her own blog. Yet, I avoid talking about finances. To be honest, I’m slightly intimidated regarding certain financial topics.

I’ve come to realize that when it comes to talking about finances and money matters with my female friends, it’s well… not talked about. Financial topics are taboo. I talk about a lot of things with my friends but never really thought about the fact that financial issues were just avoided.

Prudential has been researching the financial challenges women face for several years, and they have given me a lot to think about. Like these four financial challenges we women face: (1) Women are living longer and alone, (2) Time gap, (3) Wage and income gap, and (4) Investment gap.

Women Live Longer Than Men

For instance, did you know that women outlive men by an average of 5 – 6 years 1? Talk about an eye-opener. If I live longer than my husband, will I be able to continue to live the same financial lifestyle I’ve grown accustomed to?

As a woman, I need to be more concerned with my financial planning.

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But my real “aha” moment came when I became a later in life first-time mom. Around the time I would be starting to think about investing in retirement, we became pregnant. Here I was almost thirty-nine with a newborn. How could I think about retirement when I had a child that would, in approximately 8 years, be attending college. Now more than ever, I need to take control of my financial planning.

Why Women Should Talk About Finances #OwnMyFuture - Blog By Donna (2)

Time Gap

It was important to me to be home with my son during the first few years of my his life, so I didn’t work, making no financial contribution, nor financial investments for 5 years while being a full-time mother and homemaker.

Even though my husband has always been wonderful about contributing to household chores, I still devote more hours cleaning and cooking than he does. According to research, on average, women in the U.S. spend 28 hours per week on household chores – 65 percent more than the average for men.2

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All those hours of household chores are uncompensated and don’t figure into women’s financial planning.

I love the tool called the “Value of all you do,” created by Prudential, that lets you very quickly quantify the value of all the household chores you do on a daily basis. What you would need to pay someone to do those for you. Let’s just say, I would have a LOT of money if I were getting paid for all I do in our household.

Wage and Income Gap

As a woman, I spent many years in the workforce making less than my male counterparts. Although it has improved, over the years, I still find it shocking that the average woman working full-time earns 79% of the income earned by her male counterpart.3 There are several reasons for this, like not negotiating salaries and the differences in pay between men and women.

Investment Gap

Women don’t invest to the same degree as their male counterparts.4Unfortunately, this discomfort with investing comes at a high cost for us. Women tend to be less risk takers which make us more likely to run out of money in retirement.

Thanks to Prudential I’m ready to own my own future. I’m ready to take control of my financial planning, invest in my son’s future, and I’m more than willing to talk openly and freely about financial topics with my female friends. Because we need to support each other and learn from each other.

Why Women Should Talk About Finances #OwnMyFuture - Blog By Donna (4)

Are you ready to own your future? Prudential wants to empower women with financial solutions so we can be confident in making the right decisions for ourselves and our families. Click here to learn more from Prudential about ways you can take control of your financial planning.

What “aha” moment made you want to take control of your financial future?

Sources:

1.Prudential Retirement analysis; National Center for Health Statistics, Health, United States, 2015: With Special Feature on Racial and Ethnic Health Disparities. Hyattsville, MD. 2016

2.Organization for Economic Cooperation and Development, October 2016, http://stats.oecd.org/index.aspx?queryid=54757

3.U.S. Census Bureau, Historical Income Tables Table P-40: Women’s Earnings as a Percentage of Men’s Earnings by Race and Hispanic Origin, 2016

4.http://fortune.com/2016/05/11/sallie-krawcheck-ellevest-launch

Why Women Should Talk About Finances #OwnMyFuture - Blog By Donna (2024)

FAQs

Why is it important for women to have their own money? ›

When women have financial independence, they have the power to make their own decisions about their lives. They don't have to rely on anyone else to provide for them or make decisions for them. This empowerment can lead to increased confidence and a sense of self-worth.

Why women should be involved in financial planning? ›

Unique financial challenges women face

However, women often face unique financial challenges men do not, including the gender pay gap. They may also need to take time off work for caregiving duties, which can impact their retirement savings and the size of their Social Security benefit.

Why women should talk about money? ›

According to Robert Kiyosaki, the only people who aren't talking about money are the ones who do not have enough of it. By talking about money we can encourage one another to safely manage our savings, invest in our future, and increase our earning potential.

Why is it important to talk about finances? ›

Stay in control and talk money

But when you let go of the fear, a good money conversation can put you in a position to help improve your financial future. Not only can you share your knowledge and learn from others, but showing your vulnerability could help deepen your relationships.

How to support yourself financially as a woman? ›

Women and Money: 10 Tips for Building Financial Independence
  1. Learn the basics of personal finance.
  2. Set goals for different time horizons.
  3. Create and update your budget.
  4. Open an emergency savings fund.
  5. Automate your savings.
  6. Maximize your retirement planning.
  7. Understand your credit score.
  8. Avoid high-interest debt.

Why should a woman be financially independent quotes? ›

"Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver," — Ayn Rand, novelist and philosopher. “A woman's best protection is a little money of her own,” — Clare Booth Luce, American author and US ambassador.

Why is financial planning more important for women than men? ›

“There's a huge wealth gap between men and women, caused by such things as the pay gap and the fact that women tend to spend more time out of the workforce caring for family. Our saving and investing are impacted by these things, which makes it all the more important for us to take control of our finances early on.”

Why do women need financial education? ›

The TIAA Institute survey also found that women with low financial literacy are five times more likely to have difficulty making ends meet, three times more likely to be debt constrained, and three times more likely to be unable to handle a $2,000 financial shock.

Who needs financial planning the most? ›

If you're young, self-employed, or have a high income or net worth, it could be a good time to sit down with a CFP. Talking with a financial planner could also be a good idea if you're looking for impartial advice or simply have no interest in being a hands-on investor.

Why do girls prefer guys with money? ›

“To live comfortably, it's natural for a woman to prefer a man with money because, together, they can afford to live a better life. And this does not mean she's materialistic,” blogger Chris Lai said on HuffPost. Since the beginning of civilization, women have gravitated toward wealthier men.

Is money important to a woman in a relationship? ›

Financial stability is a crucial factor in a healthy relationship and having a stable source of income can provide peace of mind and security. Being employed can also indicate a strong work ethic and responsibility, which are important qualities in a partner.

Are women most attracted to money? ›

A new study by Swansea University reveals that women are more attracted to wealthy men than they are men with average incomes. Researchers studied 1.8 million dating profiles and found men with high incomes and good jobs are 3.5 times more likely to attract women.

Should you talk about finances before marriage? ›

Both of you should disclose all the details about your savings, assets, or debt–even if it's stressful or embarrassing to do so.

Why is it hard to talk about finances? ›

Privacy, not wanting others to know how much or how little they have and feeling judged were top reasons people cited holding them back from talking about their money.

Should you talk about finances in a relationship? ›

A lack of transparency surrounding money can lead to conflicts in a relationship and can impact future plans with your partner, like buying a house or getting a loan. Talking about money can be nerve-racking, but it's crucial for a healthy relationship.

Why is it important to have your own money? ›

The importance of saving money is simple: It allows you to enjoy greater security in your life. If you have cash set aside for emergencies, you have a fallback should something unexpected happen. And, if you have savings set aside for discretionary expenses, you may be able to take risks or try new things.

Why is it good to have your own money? ›

If you're managing your own money, you never have to worry about being taken advantage of by an advisor or money manager -- even inadvertently -- since you're in full control of what happens to your funds.

Why is women equity important? ›

Gender equality, besides being a fundamental human right, is essential to achieve peaceful societies, with full human potential and sustainable development. Moreover, it has been shown that empowering women spurs productivity and economic growth.

When could women keep their own money? ›

It wasn't until 1974, when the Equal Credit Opportunity Act passed, that women in the U.S. were granted the right to open a bank account on their own. Technically, women won the right to open a bank account in the 1960s, but many banks still refused to let women do so without a signature from their husbands.

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