Where to Sell Microgreens: Discover Targeted Opportunities (2024)

Microgreens are a popular trend right now. People love them because they are extremely healthy and flavorful. They are perfect for sandwiches, salads, and tacos. They can be grown at any time of the year and you can have a microgreen farm in your backyard and make money by selling them to restaurants or specialty grocery stores in your area. If you are interested in knowing where to sell microgreens then you are at the right place as we will go through many opportunities available to your microgreens business. Once you have your targeted audience this article will then focus on how to sell microgreens – making that first sale!

While it can be quite intimidating to make your first step, vertical farming microgreen indoors for business is really achievable. This newly emerging market has gained popularity in recent years and has become a whole new category of healthy food.

As stated earlier here, the nutritional value is enormous!

To be a successfuland profitable urban farm business, every penny counts. So, if you are unsure about the margin and profit-related issues, I’ve done the calculationpart for you.

When pricing microgreens your selling price should be at least 100% markup (excluding tax and shipping).

Microgreens do not last long in the fridge and are best to use as soon as possible. Under normal conditions, microgreens lose their vitality and nutrients very quickly in just a few hours, and most chefs are fully aware. For that reason, the local market is a good way to sell your fresh microgreens.

Table of Contents

Understanding the Principles of Growing Microgreens

First things first, If you have never grown microgreens before, check out this step-by-step article where I detailed every single step to start growing microgreens from ground zero.

How to Sell Microgreens – Know your Customers

Before starting a business, you will need to determine who are your likely customers and competitors. Order some microgreens samples from the competitor’s top-sellingmicrogreens and make sure that yours are up to par, on both pricing and quality.

Places Where to Sell Microgreens

Local Restaurant

The first place where to sell microgreens should be your local restaurant. This is the easiest way to make your first sale and potentially long-term customers. Only the chef will know whether your microgreens are worth it, so it is very important to meet up with the restaurant chef directly, not the manager at first. Reach out to as many restaurants as you can. Here is one of my recommended all-in-one tool to help you manage your microgreen sales, inventory, and even website presence.

Faceyourfears,and staypositive.

When heading to the restaurant be sure to prepare extra bags/boxes of microgreens for the chef. Sometimes, they don’t want to just taste them and decide right away, but will probably have to check on the price, storing condition, and quality as well. Offer your best product to them, being sunflower microgreen in my case.

Don’t forget to be generous with the samples.

Also, attaching a simple fresh sheet with all the details and contact info. The fresh sheet should include your business logo, a short description of your business, photos, available products, price, and contact information. It should be something like:

Where to Sell Microgreens: Discover Targeted Opportunities (2)

It’s always better to under-promise and over-deliver. The long-term relationship is key to keep the business running.

Chefs are busy people, they might not have time to give you an opportunity to sell them. So, be smart and choose the right day and time.

Instead of how you grew them, they are usually more interested in questions like:

  1. How much can you give me on a daily basis?
  2. The price? Delivery fee included?
  3. Are they fresh-picked and organic?
  4. How soon can I get them?

If they are already using microgreens from the other supplier, ask for their comments and opinions. Try to poke around for more information. If there are more complaints than compliments, you are most likely in a winning position to make a sale.

If needed, you can show them some photos of your indoor farm to build trust.

Other Avenues Where to Sell Microgreens

Other than the restaurant, you may also want to consider:

Farmer’s market

A place where the grower can connect directly with your customer is a farmers market. By offering several microgreens varieties you will be able to discover which greens have higher demand in your area. This is a great place for small growers to get into the market.

Distributors

Distributors may have connections to a retail food establishment that could sell your fresh microgreens.

Grocery stores

Check the local grocery stores in your area. Do they sell any baby greens? I find that offering salad greens to be the highest chance of success. Perhaps another avenue is offering organic microgreens.

Catering company

Catering companies can be a great contact when selling specific products like broccoli microgreens for instance. Make contact with as many catering companies and see if you can provide varieties on a regular basis.

Selling within an Online store

Become your own online urban farmer market manager and broaden your customer base. Selling micro green products online gives great exposure to your microgreen business to potential people you would not normally reach.

Check with some of these business partners for the requirements.

Where to Sell Microgreens: Discover Targeted Opportunities (3)

How to Sell Microgreens: Understand your Customers

To build up strong relationships, you have to establish a good rapport with your customers.

Every time after delivery, ask for their opinions, expectations, and improvements. Remember that customers do not usually bother to give you feedback or to “make you better”, you have to find out the slightest clue and customize where needed to fit their requirements.

Also, do remember to follow up with customers after they have judged your microgreens. Take note of any comments, as different customers will have different opinions on your product.

Be a meticulous observer to spot the detail in a casual conversation.

For instance, you can note down the special requests for each restaurant chef, just make it easier for them, and let them know that you always stand behind your product quality. The more trust they have in you, the more likely they’ll recommend friends to your service.

Criticism makes you stronger.

Last important Tips

Microgreens are a fast-growing crop, which usually takes 7-14 days until harvest. You can check the growing time for different microgreens here.

More importantly, are there any demands in your area?

There are many factors affecting profitability as well. So, be sure to do your research beforehand. Check out this article where I discussed more than 80 types of microgreens in detail.

For small-scale growers, you may not even need a business license. Be sure to check with your local department of licensing for more detail.

Continue reading: The best soil for microgreens / The best lightings for microgreens.

Where to Sell Microgreens: Discover Targeted Opportunities (2024)

FAQs

Is there a demand for microgreens? ›

Market Overview

The global microgreens market was worth USD 1,445 million in 2021. It is estimated to reach an expected value of USD 3,695 million by 2030 at a CAGR of 11% during the forecast period (2022–2030).

Can you actually sell microgreens? ›

Microgreens are one of the most profitable crops you can grow. They can be grown in a small space and can sell for $50 per pound or more​, making them an ideal crop for small farms and urban growers.

How do I market my microgreens business? ›

Best Microgreens Marketing Strategy Steps
  1. Set up your website and optimize for SEO. ...
  2. Set up a Google My Business page. ...
  3. Set up social media accounts and create good-quality content. ...
  4. Follow any social media accounts that could be potential customers. ...
  5. Regularly like, comment, and engage with potential customers' posts.
Jan 5, 2022

What is the average wholesale price for microgreens? ›

Chefs' Choices

Prices for our fresh microgreens, edible flowers, and mature herbs range from $20 - $35 per pound. We happily accept orders of 1/4 pound or more per variety; $20 minumum per order. Please give us a heads up of 2 - 3 weeks (one harvest cycle) depending on variety for your order.

What is the most sought after microgreens? ›

Pea shoots rank among the most popular microgreens for chefs thanks to their delicate appearance and subtle flavor. Chefs also appreciate that pea shoots are affordable, making them an easy addition to any dish. They're also full of folic acid and antioxidants, as well as vitamins A and C.

Are microgreens still profitable 2023? ›

Microgreens are one of the most profitable crops you can grow in your backyard or garden. They are the perfect crop for small farms and urban gardeners because they can be cultivated in a little area and can be sold for a good price.

What is the best microgreens to grow for profit? ›

10 Best Microgreens to Grow in Containers
  1. Arugula. Arugula microgreens are peppery, making them great for salads, eggs, and sandwiches. ...
  2. Beets. Beets are some of the best microgreens you can grow. ...
  3. Broccoli. ...
  4. Collards. ...
  5. Kale. ...
  6. Peas. ...
  7. Radish. ...
  8. Red Cabbage.

What is the average profit for microgreens? ›

Earning for one tray of microgreens

The average selling price for microgreens is $25 – 40 per pound. As for each 1020 tray, the average yield is between 8 – 12 oz per harvest (7-14 days). That means you will be able to earn at least $12.5 – 18.8 per tray of microgreens.

Can you sell microgreens on Amazon? ›

You don't have to worry about choosing the best way to sell microgreens online when you can sell them everywhere. Run an Ecwid store on your own website, on popular social media platforms, or through marketplaces like Amazon or eBay.

Is microgreen business saturated? ›

It can be a saturated market: Because it is such a trendy crop, there are many people attempting to get up the contacts to form a microgreen operation. This means that depending on location, the chef that being approached with an offer for microgreens may already have been approached by half a dozen other growers.

What are the cons of a microgreen business? ›

Running a microgreens production business involves a lot of liability, which means the cost for insurance premiums may also be high. Over the years, your equipment can get damaged, break down, and may need repairs which can be expensive.

Who is the largest microgreen producer? ›

Fresh Origins is America's leading producer of Microgreens and Edible Flowers! In addition, we grow Petite®Greens, Tiny Veggies, Herb, Flower & Fruit Crystals® and other unique specialties near San Diego, California.

How many microgreen seeds per 10x20 tray? ›

Johnny's Selected Seed Company recommends 6 to 8 large seeds per square inch of tray or 10 to 12 small seeds per square inch. Microgreens are commonly grown in 1020 (standard) greenhouse trays or 10- or 20-row seedling trays filled with soilless potting media.

How long do microgreens last? ›

As fresh-cut products, microgreens are characterized by a relatively short shelf-life, not exceeding 10–14 days.

Why are microgreens so expensive? ›

The microgreen growing process is quite labor intensive, what with keeping the greens sufficiently hydrated, nourished, and well-lit. This is why, in the grocery store, you will see microgreens priced higher than full size vegetables.

What is the least expensive way to grow microgreens? ›

Growing microgreens on paper towels is one of the easiest ways to start growing your own food. You don't need to have a green thumb or to buy expensive supplies. With just seeds, paper towels and water you can produce nutritious greens that make a great addition to any salad or smoothie.

What is the price of microgreens tray? ›

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2 more rows

What is the most nutrient rich microgreen? ›

Broccoli microgreens contain more than 550% of the RDA of antioxidant nutrients you need. It has the most complete nutrient profile of any vegetable. It is packed with Vitamin A, B, C and K, and a sizeable amount of iron, magnesium and phosphorus.

What are the hardest microgreens to grow? ›

What are the hardest microgreens to grow? More challenging microgreens include: amaranth, beets, basil, cilantro, beets, sorrel, and popcorn. The more you grow the more fun experimenting with different varieties will become.

What is the fastest growing microgreen? ›

Radishes are the fastest growing microgreens and should be harvested before their first true leaves develop. A family shouldn't have any problem using up a Home Microgreen Tray full of radish microgreens before they need to harvest and store them in the refrigerator.

Why are microgreens falling over? ›

Falling Over

The microgreens that are in the centre of the tray start to lean over to the sides of the tray. This could be due to the deficiency of water or light. Your microgreens can go to sleep because they are thirsty. It's time to water them well but ensure that the soil is moist and not soggy.

How many times can you regrow microgreens? ›

The vast majority of plants won't grow back at all. A plant's seed usually only contains enough energy to get the first set of leaves up. So after the first round of microgreens, all of the energy stored in the seed is spent. There is none left to try and regrow from.

Are microgreens worth the hype? ›

Microgreens are clearly more nutrient dense, meaning typically they are more concentrated sources of vitamins and minerals. And like the full sized versions, microgreens are equally low in energy (about 120kJ or 29kcal per 100g based on US data).

What is the cheapest growing medium for microgreens? ›

Burlap. Burlap is one of the cheapest growing mediums at only around $0.25 per tray. But burlap can also be one of the most difficult mediums to use. Burlap is a woven fabric that's made from the jute plant, which is also used to make nets, ropes, and other products.

What is the best soil for microgreen? ›

Best Medium For Microgreens

A peat based mix (either coco peat or peat moss) with vermiculite and perlite works best. Commercial garden soil varieties are not the best medium for microgreens because they are too compact and don't allow the roots to penetrate and grow.

How do you package microgreens? ›

Styles of Packaging Suitable for Microgreens

There are 3 main container styles commonly used for packaging microgreens: Clear plastic take-out style containers (called clamshells) Paper bags lined in plastic with a see-through window (called baker's bags) Plastic poly bags (called poly bags)

How long does it take microgreens to yield? ›

Microgreens are ready to harvest usually two to three weeks after planting, making them a very quick crop for gardeners. Harvest when you see the first set of real leaves. Once leaves appear, snip the microgreens just above the soil line. Serve immediately for the best flavor.

Is it cheaper to grow or buy microgreens? ›

How Much Does It Cost to Grow Microgreens at Home? Even if you buy trays, seeds, and grow lights, it's much more cost effective to grow your own microgreens at home than to buy trays at the store.

How do you store microgreens for sale? ›

The best way to store microgreens is first to place them between damp paper towels. Next, please put them in a resealable plastic bag or container, and pop them in the fridge. Done! Stored this way, your microgreens will last for about a week.

Can you live off microgreens? ›

Q: Can you survive on just microgreens? A: Microgreens are packed full of vitamins and minerals. Compared to fully grown crops, they contain 4 to 40 times the nutrients. But I wouldn't recommend a diet that exclusively consists of microgreens.

Can you freeze dry microgreens? ›

Freeze dried microgreens can be added to just about anything your heart desires. Their nutrients is locked in. Their shelf life is stable. And it's a smart way to get more greens into your diet.

Are microgreens high risk? ›

Is Eating Them Risky? Eating microgreens is generally considered safe. Nevertheless, one concern is the risk of food poisoning. However, the potential for bacteria growth is much smaller in microgreens than in sprouts.

Are microgreens FDA regulated? ›

However, commercial microgreens growers must follow rigorous FDA Guidelines.

How much profit per tray of microgreens? ›

You should make about $20 per tray of microgreens, so your revenue will depend on how many trays you can fit in your space. Most microgreens grow in 2-3 weeks, so you should be able to average 1.5 grows per tray per month. Your profit margin will be about 90%.

Who is the target audience of microgreens? ›

The target market for microgreens includes people who are health-conscious and are looking for nutrient-rich foods to enhance their diet. This could be because they are allergic to or have intolerances to traditional greens or because they are simply looking for a new way to add more greens to their diet.

Why do chefs love microgreens? ›

Microgreens truly are miraculous, tiny, perfect representations of fresh vegetables, herbs and greens. They provide intense flavor in delicate bites – and studies are showing how their nutritional levels are off the charts. As another benefit, they add unexpected beauty to plates and texture to dishes.

Should microgreen trays have holes? ›

You'll need two trays: one with drainage holes and one without. Drainage holes are ideal because these seedlings really don't want their roots to be sitting in water for a long period of time. The tray with drainage holes will be the top tray that holds the soil.

How do you store microgreen seeds long term? ›

The best conditions for storing seeds are in airtight containers in a cold, dry place such as a refrigerator or a wine fridge. If your purchased packs do not come sealed, it is advisable to transfer them to airtight glass jars (such as the ones sold in Ikea) before refrigerating them.

How often do you spray microgreens? ›

While waiting for sprouts to appear, usually within three to seven days, use the mister once or twice daily to keep the soil moist but not wet. Once seeds have sprouted, remove the cover (if you've used one) and continue to mist once or twice a day.

What happens if you let microgreens keep growing? ›

The plant will not be able to overcome that kind of stress to grow back. That is why microgreens don't grow back after you harvest them. But not cutting off the stem and leaves (leaving them growing in the tray) will also eventually cause them to have an extraordinary amount of stress causing them to die.

Can I store microgreens in mason jars? ›

Mason Jars are great for sprouts!

The biggest thing when growing microgreens in mason jars is making sure you have the right lid! I have the wide-mouth jars and it was easy finding a lid to fit.

How much do people make selling microgreens? ›

Earning for one tray of microgreens

The average selling price for microgreens is $25 – 40 per pound. As for each 1020 tray, the average yield is between 8 – 12 oz per harvest (7-14 days). That means you will be able to earn at least $12.5 – 18.8 per tray of microgreens.

What is the most profitable microgreens to grow? ›

9 Most Profitable Microgreens to Boost Your Business
MicrogreensTotal Growth Period (Days)Sell at (per pound)
Mustard5 to 14$15 to $20
Cress8 to 12$10 to $20
Cabbage5 to 14$20 to $25
Radish8 to 10$25 to $40
5 more rows
Aug 3, 2022

Is the microgreen market saturated? ›

It can be a saturated market: Because it is such a trendy crop, there are many people attempting to get up the contacts to form a microgreen operation. This means that depending on location, the chef that being approached with an offer for microgreens may already have been approached by half a dozen other growers.

How much do microgreens cost today? ›

You'll find that the microgreens price is regularly $5, $8, even $10 at farmers' markets and grocery stores. You probably won't buy a pound of microgreens at once, but if you did, it would set you back between $25 and $50. To compare, a pound of spinach typically costs about $6.

What are the fastest harvest microgreens? ›

Radish. Like broccoli, radishes are one of the fastest- growing microgreens, ready to harvest in as little as six days. They taste great, too, with the same crisp spicy flavor that mature radishes are famous for.

Do you have to wash microgreens before selling? ›

They can be difficult to remove from the harvested product, and biting down on a piece of perlite is an unpleasant experience that could turn customers away from your microgreens. Washing microgreens before selling them decreases their post-harvest life.

Do microgreens expire? ›

How long do microgreens last after harvest? As a general rule, purchased microgreens typically last 10-12 days in your fridge. If you were to grow your own microgreens and cut them at home, they would last about two weeks, on average. The shelf life can vary, however, depending on the type of microgreen.

What is the average shelf life of microgreens? ›

As fresh-cut products, microgreens are characterized by a relatively short shelf-life, not exceeding 10–14 days.

What are the disadvantages of microgreens? ›

One major disadvantage of microgreens is the fact that they contain chemicals that may irritate the skin. Some of these chemicals may cause severe infections, including rashes and inflammation. In some cases, these infections can be fatal if not treated promptly.

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