This Study JUST Revealed the Best Chips in the U.S. (2024)

The competition for America's favorite potato chips is stacked, but one brand stands out.

When it comes to potato chips, it’s safe to say that there is no shortage of options to choose from. The salty, crunchy snacks have been around since the 1800s, so there’s been plenty of time to create new and unusual flavors. (Hello, Fried Pickles with Ranch potato chips.)

You’d have to do a lot of sampling to find the best chips in the US. Fortunately,The Harris Poll’s 2021 Brands of the Year results will save us plenty of time!

America’s Most Beloved Chip Brand Is…

The honor of Best Potato Chip in America goes to Lay’s!

Though the competition among potato chip brands is fierce, it’s no surprise Lay’s is tops—the brand has been around for more than 75 years. Starting from humble beginnings, the snacks used to be sold out of the back of founder Herman W. Lay’s car. The original recipe was simple—potatoes, oil and salt. The brand has since expanded to produce over 200 flavors of potato chips. Don’t worry—we tested and ranked the most popular Lay’s flavors for you.

What Can We Expect to See Next?

Potato chips—especially the ones from Lay’s—are a go-to snack food that will continue to show up in new flavors and styles (like Jerk Chicken, Chile Mango and Summer BLT this summer). So keep an eye out, because although the classic Lay’s are a fan favorite, consumers are always pitching new ideas to the company.

FYI: This is why your potato chip bag is always half empty.

Recipes to Make With Potato Chips

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This Study JUST Revealed the Best Chips in the U.S. (1)

Chocolaty ChipsMy two little guys can't get enough of this sweet-and-salty snack, which uses just three ingredients and is ready to eat in 15 minutes. The boys like to drizzle on the melted chocolate, too. Sometimes we replace the potato chips with apple slices. —Jami Geittmann, Greendale, WisconsinGet Recipe

Taste of Home

Spicy Chicken and Bacon MacI've been working to perfect a creamy, spicy mac and cheese for years. After adding smoky bacon, chicken, jalapenos and spicy cheese, this is the ultimate! I use rotisserie chicken and precooked bacon when I'm pressed for time. —Sarah Gilbert, Aloha, Oregon

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Ranch Chicken SlidersWhen my grandson was younger, we always joked that nothing could make ranch chicken taste better. Then one day Avery’s eyes lit up and he suggested we fry it! Our fried chicken burger was born. You won’t believe how good these little sliders are. —Tamara Hire, Decatur, Illinois

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Potato Chip BitesA friend at church gave me the recipe for these buttery, light and crisp cookies. It has never failed to bring me compliments.—Brenda Stone, Sterrett, Alabama

Chicken FriesKid-friendly and quick, these crunchy oven-baked chicken fries are coated with a mixture of crushed potato chips, panko bread crumbs and Parmesan cheese. Dip them in ranch dressing, barbecue sauce or honey-mustard sauce.—Nick Iverson, Denver, Colorado

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Blue Cheese Potato ChipsGame day calls for something bold. I top potato chips with tomatoes, bacon and tangy blue cheese. I make two big pans, and they always disappear. —Bonnie Hawkins, Elkhorn, Wisconsin

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Potato Chip ClustersJust three offbeat ingredients add up to one unique, delectable, no-bake treat. These super easy, sweet-and-salty candy clusters make for merry munching during holiday trips or parties. They travel well in containers without melting or getting soft. —Donna Brockett, Kingfisher, Oklahoma

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Taste of Home

Chicken and Rice CasseroleEveryone loves this dish—I consider it the best chicken and rice casserole recipe because it's a tasty combination of hearty and crunchy ingredients mixed in a creamy sauce. It's a time-tested classic. —Myrtle Matthews, Marietta, Georgia

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Touchdown Brat SlidersIt's game time when these mini sausage sliders make an appearance. Two things my husband loves—beer and brats—get stepped up a notch with crunchy flavored chips. —Kirsten Shabaz, Lakeville, Minnesota

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Taste of Home

See Also
Food Staple

Potato Chip Banana Bread CookiesMy 5-year-old wanted to bake a cake with potato chips and bananas. I couldn't quite manage that, but I did combine two cookie recipes to create these. They are stunningly delicious, and everyone tells me they are addictive! —Rebecca Emmons, Tulsa, Oklahoma

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Taste of Home

Potato Chip Chicken StripsThis novel recipe is a fast and tasty change from fried chicken.—Sister Judith LaBrozzi, Canton, Ohio

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Taste of Home

Mini Shepherd's PiesI’m as confident serving these little pies to company as to family. If I have enough time, I’ll use homemade biscuits and mashed potatoes. —Ellen Osborne, Clarksville, Tennessee

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Barbecue Chicken BitsFolks who enjoy the taste of barbecue will gobble up these tender chunks of chicken coated in crushed barbecue potato chips. They're a hit at home and at parties. —Celena Cantrell-Richardson, Eau Claire, Michigan

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Slow-Cooker Tuna Noodle CasseroleWe tweaked this family-friendly classic to work for the slow cooker. It's easy, wholesome and totally homemade!—Taste of Home Test Kitchen

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Taste of Home

Potato Chip CrunchiesWhen my family comes home, I like having treats ready for them. No matter what's on the cookie tray, these are always the first to vanish. —Dorothy Buiter, Worth, Illinois

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Taste of Home

Pepper Jack Hash Brown CasseroleI found myself in need of an impromptu potato dish, but I had no potatoes. Frozen hash browns and the plethora of cheeses I had in the freezer offered me the solution to my side-dish dilemma. —Cynthia Gerken, Naples, Florida

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Taste of Home

Turtle ChipsSalty-sweet, crunchy-chewy—so many sensations in one delectable bite. This is the absolute easiest recipe to make! Both kids and adults will be reaching for this goodie. —Leigh Ann Stewart, Hopkinsville, Kentucky

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Bacon Horseradish SpreadThis spread is a great choice for any occasion because it's loaded with flavor and comes together in a snap. Start with one or two teaspoons of horseradish and add more to suit your taste. —Terri Peterson, Spring Valley, Illinois

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Cheeseburger BowlThis recipe is a lighter way to enjoy an American summer staple. You can try a version of the dressing with 1 tablespoon of yellow mustard and 1 tablespoon of ketchup. —Laurie Rogerson, Ellington, Connecticut

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Taste of Home

Sweet Potato-Crusted Chicken NuggetsI was looking for ways to spice up traditional chicken nuggets and came up with this recipe. The chips add a crunchy texture and flavor, while the meat is tender on the inside. —Kristina Segarra, Yonkers, New York

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This Study JUST Revealed the Best Chips in the U.S. (2024)
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