Most Loved | Walkers (2024)

Walkers | Britain’s Most Loved Crisps

Walkers Masterbrand is the #1 Brand within Savoury Snacks with the highest volume and value share. Walkers Masterbrand has 21.8% volume share and 26.3% value share of the ‘Total Savoury Snacks’ market in the latest 52 weeks to 07.10.23. The #2 branded player is Pringles with 6.4% volume share and 6.1% value share. Walkers Crisps is also the #1 Crisps brand within the ‘Potato Chips’ segment, part of the ‘Total Savoury Snacks’ market. Walkers Crisps has 30.9% volume share and 30% value share of the ‘Potato Chips’ segment (part of the ‘Total Savoury Snacks’ market) in the latest 52 weeks to 07.10.23. The #2 branded player is Pringles with 17.7% volume share and 16.5% value share.

Walkers Masterbrand includes 'French Fries'; 'Monster Munch'; 'Quavers'; 'Salt'n'Shake'; 'Squares'; 'Walkers Baked Hoops & Crosses'; 'Walkers Baked Stars'; 'Walkers Bugles'; 'Walkers Crinkles'; 'Walkers Crisps'; 'Walkers Deep Ridged'; 'Walkers Extra Crunchy'; 'Walkers Hint of Salt'; 'Walkers Lights'; 'Walkers Market Deli'; 'Walkers Max'; 'Walkers Mixups'; 'Walkers Mediterranean'; 'Walkers Oven Baked'; 'Walkers Poppables'; 'Walkers Pops'; 'Walkers Snacks'; 'Walkers Stax'; 'Walkers Tear N Share'; 'Walkers Tiger Nuts'; 'Walkers Baked'; 'Wotsits'; 'Sensations' product ranges.
Walkers defines Savoury Snacks as ready to eat products from the following segments‘potato or corn crisps’, ‘extruded and pallet snacks (incl. corn puff snacks)’, ‘Tortilla chips’, ‘Pretzel’,‘Jerky’, ‘Rice Cakes’, ‘ Other vegetable crisps’, ‘Popcorn’, ‘Nuts’ and ‘Dips’.
Walkers defines Savoury Snacks as ready to eat products from the following segments ‘potato or corn crisps’, ‘extruded and pallet snacks (incl. corn puff snacks)’, ‘Tortilla chips’, ‘Pretzel’, ‘Jerky’, ‘Rice Cakes’, ‘ Other vegetable crisps’, ‘Popcorn’, ‘Nuts’ and ‘Dips’.
The data used includes Great Britain Grocery stores & Impulse channels.