The Flower Power Era- Fashion in the 60’s (2024)

May 30th, 2019

With festival season slowly approaching, we wanted to take a journey through the years and delve into the 1960’s, an era of freedom and flower power. In this blog, we will uncover why flowers became such a powerful symbol in the 60’s and how they influenced the amazing fashion trends ofthe time.

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The term ‘flower power’ became synonymous with the 1960’s. This slogan is used to describe the passive, peaceful resistance movement of the time, which was rooted in the opposition against the Vietnam War. The flower came to be an iconic symbol of non-violence and harmony. Collectively, these people became known as ‘hippies’, a counter-culture developed from large groups of people with these same beliefs of peace, love and saying no to violence.

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The 1960’s was also a time where youths began to rebel against the conformity of the 1950’s. They broke free from societal norms and began experimenting in the time of free love, psychedelic drugs and rock and roll music. Designers took notice and the fashion soon began to reflect the changing attitudes and free spirits of the time. People began to embrace the symbolism of flowers by wearing clothing adorned with intricate flower details on their clothing, with colours as vibrant and beautiful as real flowers.

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In many photos from this time, we see hippies with flowers in their hair, this was another common practice. Both men and women can be seen with long hair with flowers interwoven into their locks or even flower crowns made from flower chains around their head. This flower imagery is something that we all think of when the 1960’s come to mind. People knew the power of flowers back then and so do we here at MadFlowers, they are just so pure and meaningful.

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One of the biggest music festivals ‘Woodstock’ took place in 1969 and washuge event for the hippie community. People often mimic the hippie style at music festivals of today, proving how iconic the fashion and ideology of this group truly is. Beautiful flower hairstyles are something that have been adopted by many festival goers of today too, they evoke those same feelings of freedom and community that one feels at a festival.