Swiping Right on a New Investor? Do This First. | Entrepreneur (2024)

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It's difficult to keep up with everything going on in the news today, but those of us in the technology space have been more than a little wary of U.S. Sen. Elizabeth Warren, D-Mass., and her plan to break up large tech companies and regulate tech mergers.

While Warren may have the best intentions and believe that the likes of Amazon, Google and Facebook "squash small businesses," her plan to keep tech giants from acquiring startups would, in my opinion, severely dampen innovation and seriously hurt the industry.

My argument? Acquisitions require consent. Startups that sell to tech companies have a choice in the matter. No one is forcing their hands. In fact, many startups were founded with the specific hope of one day being acquired by a major player.

You need only look to their venture-backed nature to understand this. Many of those investors jump on board armed with a solid exit plan.

Restricting acquisitions in fact could set the stage for more small business closures. Not every idea is a stand-alone venture, and acquisitions can save struggling yet innovative startups. Sure, fewer companies in 2018 secured funding, with the number of deals falling 5.7 percent. But that's just the nature of the venture industry, according to the National Venture Capital Association.

Related: How to Position Your Business for a Strategic Acquisition

Instead, the government should overhaul the utility patent application process. The reason is that it's difficult for entrepreneurs to obtain a patent for most software platforms -- unless they employ a proprietary invention such as a new algorithm.

Preventing a tech giant from copying a startup's software functionality is a much bigger issue than having too many mergers and acquisitions.

A better tactic would be to encourage risk-taking and investing in new startups through grants, government contracts, tax incentives, hackathons, etc. Stronger privacy laws also wouldn't hurt. Doing any of the above, while enforcing existing regulations, could actually improve competition in the tech space.

Best practices for better investor relations

If Sen. Warren's plan goes forward, it could easily drive investors away. And as you probably know, your choice in investors can either destroy your dreams or break down barriers on the road to reaching your full potential. Fewer options mean you couldn't be as discerning as to who invests in your company.

I've gone through the exhausting/exhilarating process of founding two technology companies, so I know firsthand that the full gamut of investor experiences can range from miraculous to miserable.

In the worst cases, the cause is not dollar-related but a complete disconnect in the investor-startup relationship. There's no shared vision for the business, and values also diverge. As many know, vision and values are two of the most important ingredients to good relations.

Related: 8 Ways to Win Over Investors for Your Startup

Determining whether you and your potential investors share both a vision and values is no small feat, but the following guidelines can often help:

1. Ask about motive and future plans.

It's always wise to get a read on why investors want to be involved in your business in the first place. So, press them for an answer that's not financially related. The answer will give you a clearer idea of these investors' intended level of involvement.

Also ask potential investors where they see the business in five to 10 years. Those without clear answers may not be a good fit. After all, it takes vision and shared goals to anticipate a path over the next decade.

Asking about an investor's motive and plans will also give you further insight into why someone wants to be involved with your venture, beyond short-term profits.
You want to understand whether investors are aligned with your long-term interests or just using your venture to boost their portfolios. Get to the bottom of this by asking a couple of questions that'll tell you more than you think.

Related: How Setting Up A Board Can Convince Potential Investors To Invest In Your Startup

Start by going over how many rounds of funding that potential investor thinks are necessary to create enough working capital. Investors with short-term interests will likely say no more than one or two rounds, including their own investment. Next, ask about their expectations for the size of the board. The smaller the number, the more control this person is likely seeking.

2. Recognize influence (and incompetence) when you see it.

Never disregard the matter of an investor's influence in your industry. Forming partnerships with influential backers can open doors to other investors, new distribution channels and different media outlets. It can also provide additional resources in such categories as HR, marketing and overall legitimacy.

Oftentimes, corporations swoop in to invest in promising startups. Then again, entrepreneurs may actively want the corporate support. Software giant SAP created a Startup Focus program (now folded into SAP's PartnerEdge-Build) to connect innovative entrepreneurs with SAP resources and technology in order to accelerate faster and get to market more quickly. More than 5,000 independent software vendors have taken this route (for a fee, of course -- about $2,620 per year).

Individual investors can also come to a startup by way of references, and the best will be from people with values similar to their own -- with one exception. When the reference comes from a friend who's never had any success, beware.

Even if the investor has the funding you need, other issues could be swirling. Remember, money is only one factor -- and definitely not the most important -- in finding the right investment partner.

3. Manage expectations and set realistic goals.

As with everything, tempering expectations is key to maintaining equitable relationships. Sell potential investors on the long-term benefits of coming on board; stress the level of work required to get there; and avoid committing to short-term revenue goals. Anything else is just a recipe for overpromising and underdelivering.

Besides, everything from market conditions and competition to regulations and investor pressure can affect your revenue targets. But because of your promises, the fault will rest squarely on your shoulders -- even if the fault is not yours to bear.

What you can commit to are developmental milestones, such as the release of a new version of an app, added product features, the signing of new vendors or the attainment of a target number of monthly active users. All are tangible goals. They're also achievable, measurable and potentially time-bound.

When it comes to investors, then, all that really matters is that you share the same values. They don't necessarily need to be altruistic values. If you both care only about making a quick buck, then consider yourself set -- at least you're on the same page! Let someone else build a philanthropic or benevolent startup. The key here is alignment, no matter what your end goal.

Swiping Right on a New Investor? Do This First. | Entrepreneur (2024)

FAQs

How do you respond to an investor question? ›

The best way to answer this question is to be completely transparent. Tell them exactly how much money you've raised, from which investors, and at what valuation. If you're not sure how to value your company, there are a few different methods you can use, but the most important thing is to be consistent.

How do you win an investor? ›

Creating a Winning Pitch: How to Attract Investors to Your...
  1. Understand Your Audience. ...
  2. Craft a Clear and Compelling Value Proposition. ...
  3. Highlight Market Potential and Growth Opportunities. ...
  4. Showcase a Strong and Committed Team. ...
  5. Provide a Clear and Achievable Business Plan. ...
  6. Showcase Competitive Analysis.
Jan 16, 2024

Why is it important to find the right investor? ›

Investors not only provide funding but also bring experience, expertise, and connections to help your company grow. However, not all investors are created equal. It's important to find investors who not only have the financial resources but also the knowledge, skills, and connections to help your business thrive.

What not to say to investors? ›

Five things NOT to say to investors
  • Serial investor Magnus Kjøller receives more than 500 cases annually, and in many cases has founders an unrealistic view of their own business when they apply for capital. ...
  • “It can't go wrong”
  • "We have no competitors"
  • "I need a director's salary"
  • "We need capital - not your help"
Feb 15, 2023

What an investor wants to hear? ›

So they're going to want to know exactly why you need the cash and exactly what you plan to do with it. They'll also want to know when they can expect a return; that should be a part of your business plan. Investors will also be looking for an exit strategy, and you need to think about that in advance.

What is the 1% rule for investors? ›

For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price. If you want to buy an investment property, the 1% rule can be a helpful tool for finding the right property to achieve your investment goals.

How do you ask an investor for money? ›

Your pitch should be clear, concise, and persuasive. It should also be tailored to each individual investor. Investors are going to want to know your numbers, so it's important that you're prepared to share this information. This includes your sales projections, financial statements, and any other relevant data.

What does the rule of 72 do? ›

The Rule of 72 is a calculation that estimates the number of years it takes to double your money at a specified rate of return. If, for example, your account earns 4 percent, divide 72 by 4 to get the number of years it will take for your money to double. In this case, 18 years.

How to pick the right investor? ›

Know their background and experience. The first step in choosing the best investors for your startup is to know their background and experience. It is important that you know what kind of people they have been investing in before so that you can know if they are suitable for your company.

How to select the right investor? ›

  1. Understanding the Importance of Choosing the Right Investors. ...
  2. The Impact of Investors on Your Startup's Success. ...
  3. Identifying Your Startup's Needs. ...
  4. Researching Potential Investors. ...
  5. Building Relationships with Potential Investors. ...
  6. Negotiating Terms and Conditions. ...
  7. Wrapping up.
Nov 3, 2023

How to find the right investor for your startup? ›

And yours can, too.
  1. Get involved with angel groups and angel investment networks.
  2. Attract interest to your business on social media.
  3. Attend networking events.
  4. Compete in startup events and pitch competitions.
  5. Talk with fellow founders.
  6. Engage with an incubator or accelerator.
  7. Participate in local startup ecosystems.

What do you say to investors? ›

When speaking with potential investors, be sure to explain the details of your plan in a clear and concise manner. Avoid using too much jargon or overly technical language. Investors want to know the basics of your plan and how you intend to use their money. Second, avoid overstating the potential of your business.

How do you communicate with investors? ›

7 Strategies for effective investors communication
  1. Be transparent. ...
  2. Be consistent. ...
  3. Show your passion. ...
  4. Provide regular updates. ...
  5. Listen to feedback. ...
  6. Use data to back up your claims. ...
  7. Have a concise pitch.
Mar 27, 2023

How do you prepare for an investor interview? ›

As with an interview for any job, make sure you do plenty of research about the company before you go. See what they have done well in the last few years, along with focusing on the parts that they could improve on. Make sure you're aware of what their portfolio consists of and what kind of investments they focus on.

How do you deal with investors? ›

Best Practices for Dealing with Investors as a Founder
  1. Align on Vision. ...
  2. Maintain Transparent Communication. ...
  3. Set Clear Expectations. ...
  4. Leverage Their Expertise. ...
  5. Be Proactive in Problem-Solving. ...
  6. Respect Their Time.
Sep 21, 2023

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