Small Business Crisis Fundraising Explained | Bplans (2024)

Many small business financing options feel as though they have evaporated in the wake of the crisis caused by COVID-19. Many lenderstightened their credit requirementswhile others are stepping back altogether to wait out the storm and see what happens.

As the Paycheck Protection Programwinds downand is expected to stop offering forgivable loans to small businesses by the end of June, it will be more important than ever for small business owners to understand their options to meet their financial needs over the coming months.

Fortunately, there are lenders coming back online and others who are still making capital available to borrowers looking for cash tofuel growth, fund working capital needs and keep their doors open as they prepare for their customers to return.

2020 was an interesting year for small business financing

Business credit cards, which I have long considered a very good way for small businesses to establish or build business credit will likely start considering new borrowers through the second half of the year, but it will likely only be the most creditworthy.

I also expect to see lines of credit difficult to come by until at least 2021. In the aftermath of theFinancial Crisisof 2008, many lenders reduced their customers’ credit lines or canceled them completely. With the exception of SBA-guaranteed loans, we should probably expect to see many lenders reluctant to offer term loans to small business owners digging their way out of the morass caused by stay-at-home orders that temporarily shuttered many small businesses for most of the second quarter of this year.

Although nothing would make me happier than to be wrong, I expect the same thing to happen now, at least for the next six months. As a general rule, there are three questions lenders need answers to, which will be difficult for many businesses to answer today:

1. Can you repay a loan?

Does your business have the revenue and cash flow needed to successfully service debt? This will be difficult to forecast if your business has been shut for the last 12 weeks.

2. Will you repay a loan?

Do you have a track record of making regular and timely periodic payments? Even if lenders evaluate your creditworthiness strictly on pre-COVID-19 credit performance, there are many small businesses that simply don’t have a very strong track record.

3. Does your business have the ability to make payments regardless of what happens in the future?

This question is likely even harder to answer today, with volatile financial and employment markets we haven’t seen the likes of since the Great Depression. Cash strapped businesses, starved for revenue for the last 12 weeks are having a difficult timenavigating their cash flowneeds for the next 12 weeks. Let alone making an accurate forecast for the next 12 months and beyond.

Get Your Financial House in Order

Admittedly, this is the last thing business owners want to hear right now. But those lenders and alternative players still in the market will be looking for borrowers most likely to have the best answers to the three questions mentioned above.

To do that you’ll want to make sure your bookkeeping is up to date and accurate, you have a goodhandle on your cash flow, and you understand your credit position so you can spend your time looking for financing in the places you will be most likely to find success.

I’m convinced it is also a good time torevisit your business planand make sure it reflects areliable strategyfor your business moving forward.

Many lenders today do not require a formal plan when you apply for financing. But the exercise ofcreating a plancompels you to think strategically about how you mightaddress scenariosthat could happen within your business—opportunities as well as challenges.

I’d guess that very few business owners thought about how something like a global pandemic could impact their businesses. They might be thinking in those terms now and itshould be reflectedin their business plan.

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Look for Financing Where It Can Be Found

To be candid, our current financial crisis will probably compel us to look at options that might not be our first choice if we could time travel back to this time last year. That being said, there are financing options that can be leveraged to help a small business keep the doors open. Possibly even gaining momentum in today’s business environment in the hands of a savvy small business owner.

Merchant cash advance (MCA), sometimes called a business cash advance, is one of those options. Thisalternative source of capitalisn’t really a loan, but rather an advance based upon the credit card sales that flow through your business’ merchant account.

This type of financing can be expensive, but MCA providers are actively working with small business owners now, it’s relatively easy to qualify for an advance, and funds can be deposited into your account relatively quickly—often within a day or two of approval.

What Makes an MCA Different from a Small Business Loan or Line of Credit?

For starters, MCA providers don’t evaluate creditworthiness the same way a traditional lender would. They are primarily concerned with the volume of credit card transactions flowing through your business and whether or not they willsupply enough cash flowto service the periodic payments. If your business is a restaurant, merchant, or other business that accepts credit cards, you may qualify for an MCA.

The language of an MCA is also different from a loan. MCA costs are typically not expressed as an APR, but rather a factor rate. Think of a factor rate as a calculation, rather than an interest rate. For example, if you are quoted a factor rate of 1.5, that means for every dollar you borrow you will pay back $1.50. In other words, if your advance is $10,000 at a factor rate of 1.5, you will pay back $15,000 to the MCA provider. $10,000 x 1.5 = $15,000.

Holdbackis another potentially unfamiliar term you need to understand when considering an MCA. Holdback refers to the percentage of your daily credit card transactions that are debited from your account every day. Most MCA providers require a daily debit, but there are some that are using a weekly payment. The holdback percentage is usually between 10% and 20% of your daily receipts and remains fixed until the advance is paid.

Borrowers often confuse the holdback with the factor rate you will pay for the advance, but they are not the same. In the above example of a $10,000 MCA, if your holdback percentage was 15% and $5,000 was deposited into your merchant account today, the holdback would be $750. 15% of $5,000 is $750. If you received $8,000 in your account tomorrow, the holdback amount would be $1,200. 15% of $8,000 is $1,200.

Your holdback will vary depending on the credit card receipts in your merchant account but will continue until the balance is paid in full.

Is an MCA a Good Financing Option for My Business?

Many small businesses successfully use MCAs every year, but you need to make sure you understand all the costs and the repayment terms. That will be particularly true over the coming months.

Additionally, not all MCA providers are created equal. Costs, fees, repayment terms, and even their customer service can vary, so it will make sense to work with someone who can help you navigate the options and help choose the provider best suited for you and your business situation.

If you don’t qualify for more traditional financing options like a term loan, line of credit, or business credit card, and don’t want to try an MCA, it could be a great time to work on your personal and business credit profile and work to get lender ready for such time as more options come online. Additionally, if you do decide to give an MCA a try, you can also graduate to a lower-cost option down the road as they become available.

Small Business Crisis Fundraising Explained | Bplans (2024)

FAQs

How to ask for financial support for business? ›

Provide financial details such as income and cash flow statements, and balance sheets in your funding request section. Offer your projected financial information as well. If you're asking for a loan for which you'll be offering collateral, include information about the asset.

How do I ask a friend for a business loan? ›

How Do You Pitch?
  1. Determine how much funding you need. It's all too common for small businesses to ask for too little at first. ...
  2. Decide what form you want the funding to take. ...
  3. Choose a time and place for the pitch. ...
  4. Answer all questions. ...
  5. Think about contingency plans.
May 24, 2022

Should you use personal money for a business? ›

If you're in business, it's always advantageous to keep your personal and professional finances separate. A personal loan may be easy to get, but your personal finances will be at risk should anything go wrong with your business.

How to get funding for a business idea? ›

Fund your business
  1. Determine how much funding you'll need.
  2. Fund your business yourself with self-funding.
  3. Get venture capital from investors.
  4. No treasure map necessary.
  5. Use crowdfunding to fund your business.
  6. Get a small business loan.
  7. Use Lender Match to find lenders who offer SBA-guaranteed loans.
  8. SBA investment programs.
May 19, 2023

What do you say when asking for funding? ›

Asking for donations wording sample

Dear [Donor Name], Today, I'm writing to ask you to support [cause]. By donating just [amount], you can [specific impact]. To donate, [specific action].

How to ask for funding example? ›

Dear [Donor's Name], I am writing to request funding for [briefly describe the project or initiative for which you are seeking funding]. Our organization has a long-standing history of [briefly describe your organization's mission and track record of success in achieving its goals].

How can I legally borrow money from a friend? ›

Drawing up a loan contract that you and the borrower agree to and sign makes it clear what your responsibilities are, and it gives you grounds for legal recourse if you end up needing to sue them later to get your money back. At a minimum, your loan contract should include: Your name and the borrower's name.

Can I borrow money from a friend to start a business? ›

A business loan from friends or family

Business owners will often ask for a loan from people they know because it can offer very flexible repayment terms and schedule, and these should be documented in a legal agreement for the protection of all parties.

How to go to the bank and ask for a business loan? ›

How to get a business loan from a bank
  1. Check your credit scores.
  2. Calculate how much you need.
  3. Choose a loan type.
  4. Choose your collateral.
  5. Compare lenders.
  6. Prepare your documentation.
  7. Apply online or make an appointment.
Mar 21, 2024

Is it illegal to pay personal expenses from business account? ›

You may become personally liable

“Commingling your personal and business funds presents a risk, because it can allow courts to pierce the corporate veil and hold you personally liable for your business' liabilities,” says Greg Mahnken, a former credit industry analyst from Credit Card Insider.

What is bootstrapping in business? ›

What is Bootstrapping? Bootstrapping is the process of building a business from scratch without attracting investment or with minimal external capital. It is a way to finance small businesses by purchasing and using resources at the owner's expense, without sharing equity or borrowing huge sums of money from banks.

Can you pay yourself whatever you want if you own a business? ›

As a small business owner, you can pay yourself through an owner's draw, salary or combination method. Owner's draw: This allows business owners to pay themselves without issuing regular paychecks or withholding employment taxes.

Is it hard to get funding for a business? ›

While getting a business loan can be difficult since most require strong personal and business credit scores, reliable cash flow and at least two years in business, there are alternatives available to obtain the cash you need.

What are some common traits good entrepreneurs have? ›

8 traits of successful entrepreneurs--Do you have what it takes?
  • Strong leadership qualities. Leaders are born, not made. ...
  • Highly self-motivated. ...
  • Strong sense of basic ethics and integrity. ...
  • Willingness to fail. ...
  • Serial innovators. ...
  • Know what you don't know. ...
  • Competitive spirit. ...
  • Understand the value of a strong peer network.

How do startups raise money? ›

Crowdfunding. There are a growing number of new vehicles to raise money, such as AngelList, Kickstarter, and Wefunder. These crowdfunding sites can be used to launch a product, run a pre-sales campaign, or find venture funding.

How do you politely ask for a loan? ›

  1. Determine your needs. To avoid asking for more or less than you need, write out the exact amount you need and what you need it for. ...
  2. Explain your efforts so far. ...
  3. Develop a repayment plan. ...
  4. Give help in return. ...
  5. Be respectful. ...
  6. Get it in writing.
Nov 8, 2023

How can you ask for a loan? ›

The application itself will vary by bank, but you'll likely need to submit:
  1. Personal details, including name, address, phone number, date of birth and Social Security number.
  2. Loan details, including desired loan amount, loan purpose and repayment term.
  3. Proof of employment and income.
  4. Information about current debts.
Feb 28, 2023

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