Revenue Generating Game: Heads & Tails — Sarah Knox Auctioneer for Fundraising Benefit & Charity Events (2024)

1. Someone who can flip a coin
2. A Quarter
3. Necklaces (usually Mardi Gras Beads)

1. Determine A Prize

This is a good place to use a donation that has broad appeal, but may not be exclusive enough for the live auction. Things that go well are overnights at a local B&B, sports tickets, concert tickets, jewelry, popular electronics (for a while iPads or apple watches were the hot item), etc.

Or you can do a 50% cash out. This is appealing to most people. If you get 100 people to participate at $20 each, you get $1000 and the winner gets $1000. In my experience, about half the time, the winner donates their portion back to the organization.It makes them look incredibly generous while they are really only out $20.This is a win/win.

2. Sell necklaces.

Usually mardi gras beads because they are inexpensive, but sometimes it's fun to sell something that lights up because people notice it which helps advertise the game.

Sell them for any amount. $10-$100 is common. Every necklace they purchase is a chance to play the game. Limit each person to 3 necklaces total.This is so important because it may seem that you'll raise more money if you let people buy as many as they want. You will actually lose money. There are always 2-5 people who know that statistics will be in their favor so they purchase 20+ necklaces and the game will last 30 minutes or more. At this point, you will lose the attention of the rest of your audience (and risk them actually leaving) and you will miss out on their larger donation amounts in the live auction. I will not do this game for clients unless they limit it to 3 necklaces because I want them to be successful. Please learn from my experience with this. It is so painful if you do not limit it.

3. Decide When To Play The Game

This game can be done at any part of the program, but it offers the unique ability to get everyone on their feet, energized and attentive.

While every program is a little different, usually the best time is just after everyone finished dinner and just before you move into the live auction or speaker part of the program. During a dinner, you tend to lose the attention of your guests because they've been eating and talking and enjoying themselves, and this game is a good way to get them back on their feet and paying attention.

Another good time is at the end of the event because they've paid to play and most people are willing to stay around at their chance to win.

4. Introduce the game

I usually do this for my clients, but it by no means requires a professional. A toddler could probably effectively run this game if they could resist the temptation to put the quarter in their mouth. With that being said, you should probably use an adult. Below is the general scripting I use:

Ladies and gentlemen, who here purchased beads to play "Heads & Tails" tonight? That is great. Before I start, is there anyone who did not get a chance to purchase a necklace for your chance to play? Raise your hand and our volunteers will come around so you can purchase a necklace. Tonight the winner will receive a __________. Here's how you play. If you purchased, a necklace, you will stand up. Now, I am going to flip a quarter and I need you to predict whether it will fall "Heads or Tails" (hence the name of the game "Heads & Tails"). You will make your prediction public by placing your hands on your head or your hands on your tails (aka, your booty). Once I announce the results, if you were correct you will keep standing, but if you are wrong you are out and must sit down. If, however, you purchased more than 1 necklace that means you have an extra chance, so just take one necklace off and keep playing. Are you ready? Everyone with necklaces stand up!

5. Play the game

It helps to have two people running the game because it's annoyingly difficult to hold a microphone and flip a coin at the same time. You can have someone before hand or select a volunteer to flip.

As stated in the directions after a few rounds, most people will be sitting down. Once there are about 10 people standing, welcome them to the front of the stage to play so that the rest of the audience is still captivated and engaged in the game by watching.

Pretty soon, you'll be down to two players and finally a winner.

Thank everyone for playing and move right into whatever you have next.

6. What to do if the last 2 people tie

Honestly this happens more often than not. If this comes up, you can do one of two things.

  1. Have them stand back-to-back and if they both pick the winning one, play again. If they both pick the losing option, laugh it off and tell them not to sweat it and that we’ll play again. Keep doing this until they eventually pick opposite choices and one will be the winner.

  2. Let them come to a “gentleman’s agreement” where one picks and the other is just a kind human and takes the opposite choice. It is a game of luck after all. Sometimes I have them “flip” to see who gets to pick heads or tails. This is fun because it’s ironic that they have to pick “heads or tails” to choose who gets to pick first in the final round of “heads or tails.”

Have you tried this game before? How did it go for your event?

Revenue Generating Game: Heads & Tails — Sarah Knox Auctioneer for Fundraising Benefit & Charity Events (2024)

FAQs

What is the rule of 7 in fundraising? ›

Simply put, the Rule of Seven recommends seven contacts with a donor within one year after that person makes a gift.

What are the 4 P's of fundraising? ›

A GiveGab blog provided four P's of being a great fundraiser. Their P's are passion, persistence, philanthropy and people-focused.

How many hours should a fundraiser event last? ›

But regarding running successful fundraisers, one of the key questions that non-profits need to ask is "How long should fundraisers last?" Ideally, a fundraiser should last for a week or two to give people enough time to learn about the fundraising campaign and contribute to it.

Which type of fundraising event is best for your nonprofit? ›

Community/Fun Events
  • Fun runs and fun walks. A fun run or a fun walk can be a good fundraising option for small nonprofits due to the low upfront costs. ...
  • A-thon events. ...
  • Competitions. ...
  • Keynote speaker events. ...
  • Auctions. ...
  • Other fun ideas.
Mar 18, 2024

How to set up an auction? ›

4. How to Plan a Live Auction
  1. Step 1: Set a goal and budget. ...
  2. Step 2: Recruit an auction team. ...
  3. Step 3: Solicit auction items. ...
  4. Step 4: Pin down a date and location. ...
  5. Step 5: Hire an auctioneer. ...
  6. Step 6: Promote the event and sell tickets. ...
  7. Step 7: Promote your auction items. ...
  8. Step 8: Set up the live auction.

How do you structure a fundraising strategy? ›

Developing your fundraising strategy
  1. 1 Where are you now? Who are your current supporters? ...
  2. 2 Where do you need to get to? ...
  3. 3 How much can you afford to spend? ...
  4. 4 How long do you have to raise the money? ...
  5. 5 Are you set up to receive donations? ...
  6. 6 What rules and regulations do you need to be aware of?

How do I host my own auction? ›

6 best practices for hosting an auction
  1. Determine your auction type. ...
  2. Engage your board of directors and volunteers. ...
  3. Be creative with auction items. ...
  4. Prioritize convenience with auction software. ...
  5. Prepare to deliver items. ...
  6. Market your auction.
Mar 21, 2022

How many items should be in a silent auction? ›

For a guest list of 100 people (roughly 50 couples who'll be bidding and spending together), approximately 25-35 items would create an effective market that's competitive but not overwhelming. How do I procure the right items for my silent auction? We'll cover item procurement tips in a section below.

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