Responsible Marketing - ALDI UK (2024)

FAQs

What is Aldi's marketing strategy UK? ›

Customers can generally find and pick out products on their own, reducing the number of employees necessary to assist them. ALDI's marketing strategy also includes keeping only a limited amount of high-quality, name-brand products, so customers don't have many options to confuse them, reducing their selection time.

The long-term success of our business depends on the raw materials of all our products being sourced in a sustainable way. As part of Aldi's commitment to championing great British quality, many of our products are sourced from the UK.

Limited-Time Offers and Seasonal Products. In the world of retail, where consistency is key, Aldi stands out by injecting exciting variety through limited-time offers and seasonal products. This strategy keeps their customers engaged, encourages regular visits, and ultimately drives sales.

Simplicity, Consistency, Responsibility – these are our core values. Our business model is simple: great quality at the best price, fair and honest product offers, and efficient business processes.

Aldi's success can be attributed to its ability to provide value to consumers during a time of rising living costs, the release said. The cost-of-living crisis in Britain has significantly impacted consumer attitudes and shopping habits, leading more people to seek out affordable options for their grocery needs.

In September 2022, Aldi took over fourth place in the grocery store ranking from Morrisons for the first time. In April 2023, Aldi's market share reached double digits for the first time. In October 2023, this figure stood at 9.9 percent. April 2024 marked the month when Lidl reached eight percent of the market.

Aldi and Lidl offer a limited range of own branded products at extremely competitive prices, bucking the trend of other UK supermarkets who offer an increasingly broad range of products centred around a juxtaposition of own label and branded products.

ALDI doesn't sell products of most of the big brands as the company believes that these brands make the customers pay for all their marketing expenses. The company, to counter this, partners with the local vendors and sell private label brands at much lesser prices but similar quality.

Responsibility. Stands for our commitment toward our people, customers, partners and the environment, as outlined in our Corporate Sustainability Principles. It also includes principles such as fairness, honesty, openness, service standards and friendliness.

Rapid physical expansion and store upgrades

Aldi has committed to investing more than £550m into “expanding and further improving” its store and distribution network in 2024. This includes the opening of new stores across the country and the upgrading of some existing stores and warehouses to “support growth”.

What is Aldi best known for UK? ›

What's so special about Aldi? Every customer has their own reasons to like Aldi, but with things like our commitment to everyday low prices and fantastic quality for all, amazing support for British farmers, and our famous Specialbuys on the Aisle of Aldi, you're sure to find your own reasons to like us.

Our goal is to provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality, at guaranteed low prices. To put it simply, we offer our customers a smarter way to shop.

Resource efficiency

Using resources wisely and protecting ecosystems. We have committed to halving our plastic packaging by 2025, and all of our own-label packaging will be reusable, recyclable or compostable by 2022.

"Aldi's business-level strategy is an integrated cost leader/differentiation strategy. They are in a cost-leadership position because of their ability to keep costs low.

How they do it: Aldi focuses on providing its customers with cheap groceries, offering both own brand products as well as other brands. The shopping experience is kept on a basic level as the products are mainly presented in open boxes (warehouse style) opposed to presenting them individually on a shelf.