Is rebranding a good business?

If your business struggles to overcome a negative reputation, a rebrand can help consumers see you in a fresh new light and regrow brand loyalty . In this case, brand recognition might not be decreasing, but the rebrand would turn negative brand recognition into neutral or positive brand recognition.

How do you legally rebrand a company?

To legally rebrand a company, you should ensure the new brand elements do not infringe on existing trademarks. Then, file for a new trademark with the appropriate government body , such as the USPTO in the United States.

How do I convince my company to rebrand?

No More Terrible Branding: 5 Ways To Convince Your Boss It's Time For A Rebrand 1: prepare your case. Anticipate questions, and make sure you have the answers. ... 2: Conduct an internal survey. Ask around. 3: Timing is everything. ... 4: Offer a list of providers. ... 5: CONSIDER TIMELINES. ... but above all, Remember: Oct 21, 2022

What is the risk of rebranding a business?

YOU MAY LOSE A FEW CUSTOMERS If a proper rebranding strategy is not built and implemented in the right way, you risk losing some of your existing customers. Unfortunately, even if you do everything right, there is still a possibility that you could lose customers. Why? People don't like change.

What is the average cost of rebranding?

Design Costs Redesign Project Estimated Cost Range Logo design $250 – $2500+ (depending on the quality) Stationery and business cards $50 – $2000+ (depending on the number of items) Website $1000 – $100000 (depending on the number of pages) Marketing collateral (brochures, banners, etc.) $500 – $3000 (depending on the items)

What are the downsides of rebranding?

The cons of a rebrand COST. No surprise here. ... LOSS OF BRAND AWARENESS. If you've had your current brand for a long time, chances are that your customers are familiar and comfortable with it. ... TIME INVESTMENT. There are no shortcuts to creating a new brand, this is going to take time and thought. Sep 5, 2023

How do you redesign a company?

If a redesign makes sense, it's essential for a business to consider going through a series of steps including: Setting up clear goals and intentions. Identifying core business processes. Determining any gaps or areas that require improvement. Designing and developing changes. Implementing and monitoring changes.

What are the steps of rebranding?

Determine The Reason Behind Rebranding. First of all, you have to ask yourself why you've decided to do it. ... Consider Current Employees And Customers. ... Communicate Why You're Making Changes. ... Define Core Company Values. ... Conduct Market Research. ... Assess Your Data. ... Seek Feedback From Stakeholders. ... Examine Recent Failures. More items... Mar 29, 2022

How do companies rebrand themselves?

Existing brand features will need to be adapted into the new plans while also confirming it fits the elements that come with the change. This includes but is not limited to changing product labels, updating your website, adjusting promotional materials, and making changes to marketing efforts .

What is an example of a rebrand strategy?

Say the word Dunkin, and you automatically think about donuts . Although that's a symbol of strong brand awareness, the brand decided to drop the word “donuts” in a rebrand to modernize customers' experience. They changed the look of their stores, got a new logo, and freshened up their brand messaging.

Rebrand for a Forex Trading Company - Fintech Design Agency UK (2024)

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Rebrand for Activtrades, a UK Forex trading company

Work

Brand creation
Campaigns
Website design and development
Fintech design
Website re-design
Rebrand

A successful rebrand to increase their global market position.

ActivTrades is a global trading company which was an established company in central Europe, looking to break into the UK market.

Form were approached by ActivTrades with the clear goal of improving the company's visibility, customer base and brand awareness in the UK.

We had done an initial review of the company looking at many areas of ActivTrades and came up with a series of updates across their marketing business.

Rebrand

The existing brand identity ActivTrades used was inconsistent in design across media formats with mixed messaging.

This required a more consistent approach to all their marketing touch points.

We kicked off by designing a new brand identity, modern in its appearance, using a clean and uncluttered design. The graphics designed allow for interchangeable visuals without dilution of the brand identity. This allowed us to produce targeted campaigns to different areas of the business, whether customer service, offers and promotions, or general brand awareness of ActivTrades.

Web build and development

The next phase of the rebrand was the design of a new website which would allow the user to find information easily, improve onboarding of clients and client conversion rates.

Working with the internal development team of ActivTrades, we produced a series of prototype designs for each of the website pages. This included the new brand style, clear call to actions and promoting the companies USPs front and centre.

Advertising campaign and marketing literature

The global online trading sector is a congested world with established long serving companies holding top positions in many areas.

We had to create an advertising campaign for ActivTrades which focused on their main USP - customer service.

Trading clients need to know the company they are trading with is trustworthy. It also has to be transparent and be on-hand to assist when required. We created an advertising campaign to raise awareness of ActivTrades' award winning customer service. The campaign was run on Google ads, nationwide press and industry specific trading magazines and websites.

The new brand identity was also applied across various other marketing material. This included company brochures, reports, factsheets and educational material.

An award-winning year

It’s always a delight to see clients you have worked with succeed and ActivTrades was a great success for Form Agency.

During out time working with ActivTrades the company was ranked as the fastest growing online Forex broker in the UK Investec Top 100 Index. Other achievements included a turnover increase of 52%, company staff growth of 30% and 5 new regions opened globally to expand the ActivTrades brand.

ActivTrades saw its leadership in the trading industry recognised by a number of international awards:

Germany

Best Forex Broker at the World of Trading Awards

Middle East

Best Forex customer service – Jordan Forex expo and awards (JFEX)
Best Retail FX Broker & Most Secured FX Broker – Investment Opportunities and Wealth Management Conference (Dubai)
Fastest Growing FX Provider – Forty Currency Markets and Oil and Gold Forum in Riyadh, Saudi Arabia Middle East.
Best Automated Trading Platform – MENA 12th FX Show Management Fund and Investment Opportunities.

Russia

Best Online Forex Broker in the UK – Masterforex-V

About ActivTrades

ActivTrades is a global online broker that offers a wide range of financial products, including forex, CFDs, spread betting, and futures.

The company was founded in 2001 and is headquartered in London, UK, with additional offices in Milan, Sofia, Nassau, and Dubai.

One of the key features of ActivTrades is its focus on providing clients with low spreads and commissions. This allows traders to access markets at competitive rates. The company also offers a range of trading platforms, including the popular MetaTrader 4 and MetaTrader 5 platforms, as well as its own proprietary platform, ActivTrader.

ActivTrades is regulated by several financial authorities. This includes the Financial Conduct Authority (FCA) in the UK, the Securities Commission of the Bahamas (SCB), and the Dubai Financial Services Authority (DFSA). This regulatory oversight ensures that ActivTrades adheres to strict standards of conduct and provides a safe and secure trading environment for its clients.

If you have a project in mind, or just a general query, drop us a line and let's see what we can do for you.

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