Plezzel (2024)

Boost the interest in your Just Listed property via digital ads. Powerful targeting allows you to reach your ideal audience, for example young professionals who have shown interest in property buying within 10km of your listing. Add digital ads to your marketing schedule to show increased value to your vendors.

Position your agency as the first choice in vendors’ minds when they decide to sell. Plezzel ads deliver consistent exposure via Just Sold and Market Trends online ads. Target homeowners and investors in your patch.

People need to see a message at least seven times before they will act, so an effective strategy should include messaging across multiple online channels.With Plezzel you can easily advertise on Facebook, Instagram and across the Google Display network.

Your ads are designed to drive users back to your own website rather than a third party site. You’re in control of the experience, marketing message and own your enquiries.

Plezzel is ideal for a wide variety of property types and audiences including residential property, property management, commercial property, project marketing, developments and investors. Bespoke digital solutions are also available for unique listings and campaigns.

Plezzel uses a layered, targeted approach that combines geographic location, age, affluence, and interests to find your ideal audiences. For example, a buyer showing interest in $700k properties, aged 28 years +, who works in Melbourne CBD, and who commutes daily to work.

Plezzel combines your first party data including CRM data, Open For Inspection information and portal enquiries to create smart audiences based on clients who have shown genuine interest in the property market. Plezzel will also find similar audiences to further expand your reach.

Insights on your ads are delivered both directly to your inbox and via an online dashboard, providing you with regular campaign updates showcasing performance, impact and reach.

With beautifully branded templates set up to reflect your own branding, the Plezzel team can quickly create and design your ads, plus handle ad deployment and optimisation, allowing you to focus on other tasks.

Leverage Automated Ads to free up your time even more. Each time a new listing is set live or recently Sold, Plezzel will create and push digital ads to your target audience on your behalf.

Plezzel provides customisable and automated enquiry responses that help you nurture your buyers, sellers, and investors regardless of the time of day.

We’ll help you educate your vendors on the advantages of digital ads, ultimately positioning you as the industry expert to help you win the living room.

Service is key to a successful vendor listing campaign. All campaigns include automated reporting, digital expert assistance, and digital listing packages available to meet different budgets while being engaging and on-brand.

Plezzel enhances the client experience across the entire real estate campaign by creating unique and personalised touch points from Prelaunch, Just Listed and through to Just Sold. Nurturing buyers, sellers, investors and tenants through their changing real estate needs.

Keep your message top of mind amongst engaged users via retargeting; a strategy widely accepted to increase conversions. Help increase effectiveness by automating content across more channels.

Today’s buyers are tomorrow’s sellers. Plezzel segments contacts based on their most recent activity to get the most from your campaigns.

Plezzel helped OBrien Real Estate group increase brand awareness and generate more appraisal leads using online ads.

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