Payment formats and hedonic consumption | Semantic Scholar (2024)

FAQs

What is hedonic consumption theory? ›

Hedonistic consumption refers to viewing consumption as an act of providing entertainment for the purpose of obtaining pleasure from consumption experience. It focuses on the emotional and irrational aspects of buying behavior.

It is a form of consumption in which goods and services are evaluated with their functional characteristics, and the act of consumption is carried out for rational reasons and to meet non-emotional needs.

Hedonic goods are multisensory and provide for experiential consumption, fun, pleasure, and excitement. Flowers, designer clothes, music, sports cars, luxury watches, and chocolate fall in this category.

Hedonic goods are associated with fun, pleasure, and excitement (Khan et al., 2004). Typical examples of such products are perfumes, flowers, luxury watches, and sports cars.

Ethical hedonism, or normative hedonism, considers right versus wrong actions based around pleasure and pain. One form, hedonistic egoism, justifies actions so long as they bring oneself pleasure. For example, if one found pleasure in murder, they would be morally obligated to murder.

Based on exploratory qualitative and quantitative studies, a six-factor scale is developed that consists of adventure, gratification, role, value, social, and idea shopping motivations.

For example, consumers will gain knowledge by watching a documentary, whereas they will have fun by watching a comedy. In this case, watching a documentary is utilitarian consumption, whereas watching a comedy is hedonic consumption.

Hedonic items are joyful, entertaining, intriguing, wonderful, and exciting in contrast to utilitarian products, which are practical, useful, functional, essential, and effective (Dhar & Wertenbroch, 2000; Voss et al., 2003).

Hedonic goods appeal to the emotions, are oriented toward fun and excitement, and are motivated by pleasure-seeking (Hirschman & Holbrook, 1982). In contrast, utilitarian goods aim at fulfilling functional or practical needs and are motivated by end-goal considerations (Strahilevitz & Myers, 1998).

Psychological hedonism tells us that we, as humans, are often strongly motivated to pursue actions that lead to immediate pleasure and to avoid actions that lead to immediate displeasure.

What is hedonic buying behavior? ›

Hedonic buying behavior is a purchasing behavior in which the emotional states of the consumer prevail during the shopping process (Jones et al. 2006). Based on the definitions, it can express that the emotional state of the consumer has a determining effect on both buying behaviors.

1. : of, relating to, or characterized by pleasure. 2. : of, relating to, or characteristic of hedonism or hedonists. hedonically.

Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and enjoyment from buying the product. This is the difference from Utilitarian goods, which are purchased for their practical uses and are based on the consumer's needs.

What Is Hedonic Pricing? Hedonic pricing is a model that identifies price factors according to the premise that price is determined both by internal characteristics of the good being sold and external factors affecting it.

Definition. Hedonic motivation is the willingness to initiate. behaviors that enhance positive experience. (pleasant or good) and behaviors that decrease. negative experience.

psychological hedonism, in philosophical psychology, the view that all human action is ultimately motivated by desires for pleasure and the avoidance of pain.

Hedonic wellbeing, by contrast, is usually discussed in terms of experiences, a focus on desire fulfillment and pleasure seeking, and the presence of positive affects and the absence of negative ones. In other words, hedonic happiness is about maximizing pleasure and minimizing displeasure.

a psychological perspective that focuses on the spectrum of experiences ranging from pleasure to pain and includes biological, social, and phenomenological aspects and their relationship to motivation and action.

1. : the doctrine that pleasure or happiness is the sole or chief good in life. 2. : a way of life based on or suggesting the principles of hedonism. she was a perfect specimen of selfish hedonism Donald Armstrong.