November 27, 2018| By MarketingMuses
Making Cryptocurrency More Environmentally Sustainable
Blockchain has the power to change our world for the better in so many ways. It can provide unbanked people with digital wallets, prevent fraud,and replaceoutdated systems with more efficient ones. But we still need this new and improved world to be one that we want to live in. The largest cryptocurrencies — Bitcoin, Bitcoin Cash, and Ethereum — require vast amounts of energy consumption to function. Last year, blockchain used more power than 159 individual nations including Uruguay, Nigeria, and Ireland. Unsurprisingly, this is creating a huge environmental problem that poses a threat to the Paris climate-change accord.
It’s a brutal, if unintended, consequence for such a promising technology, and “mining” is at the heart of the problem. When Bitcoin was first conceived nearly a decade ago, it was a niche fascination for a few hundred hobbyists, or “miners.” Because bitcoin has no bank to regulate it, miners used their computers to verify transactions by solving cryptographic problems, similar to complex math problems. Then, they combined the verified transactions into “blocks” and added them to the blockchain (a public record of all the transactions) to document them — all this, in return for a small sum of bitcoin. But where a single Bitcoin once sold for less than a penny on the open market, it now sells for nearly $7,000 and around 200,000 Bitcoin transactions occur every day. With these numbers increasing, so has the incentive to create cryptocurrency “mines” — server farms now spread across the world, often massive. Imagine the amount of energy consumed by 25,000 machines calculating math problems 24 hours a day.
Beyond the environmental concerns, this inefficiency threatens blockchain as a meaningful platform for enterprise. The high energy costs are baked into the system, and, because the cost of running the network is passed on in transaction fees, users of these networks end up paying for them. Initially, companies that use bitcoin may not see the financial consequences, but as they scale, the costs could become fatal.
The good news: there are a variety of alternatives available that can help organizations cut massive energy costs. Right now, they aren’t being adopted quickly enough. Companies who want to keep their head above water — along with everyone else’s — need to educate themselves. Below are two areas that are a good place to start.
Green Energy Blockchain Mining
An immediate fix is mining with solar power and other green energy sources. Each day, Texas alone receives more solar power than we need to replace every non-solar power plant in the world. There are numerous commercial services for powering crypto mining on server farms that only use clean, renewable energy. Genesis Mining, for instance, enables mining for Bitcoin and Ethereum in the cloud. The Iceland-based company uses 100% renewable energy and is now among the largest miners in the world.
We need to incentivize green energy for future blockchains, too. Every company that uses blockchain also defines its own system for miner compensation. New blockchains could easily offer miners better incentives, like more cryptocurrency, for using green energy — eventually forcing out polluting miners. They could also require all miners to prove that they use green energy and deny payment to those who don’t.
Energy Efficient Blockchains Systems
While Bitcoin, Bitcoin Cash, and Ethereum all depend on energy inefficient cryptographic problem-solving known as “Proof of Work” to operate, many newer blockchains use “Proof of Stake” (PoS) systems that rely on market incentives. Server owners on PoS systems are called “validators” — not “miners.” They put down a deposit, or “stake” a large amount of cryptocurrency, in exchange for the right to add blocks to the blockchain. In Proof of Work systems, miners compete with each other to see who can problem-solve the fastest in exchange for a reward, taking up a large amount of energy. But in PoS systems, validators are chosen by an algorithm that takes their “stake” into account. Removing the element of competition saves energyand allows each machine in a PoS system to work on one problem at a time, as opposed to a Proof of Work system, in which a plethora of machines are rushing to solve the same problem. Additionally, if a validator fails to behave honestly, they may be removed from the network — which helps keep PoS systems accurate.
Particularly promising is the Delegated Proof of Stake (DPoS) system, which operates somewhat like a representative democracy. In DPoS systems, everyone who has cryptocurrency tokens can vote on which servers become block producers and manage the blockchain as a whole. However, there is one downside. DPoS is somewhat less censorship resistant than Proof of Work systems. Because it only has 21 block producers, in theory, the network could be brought to a stop by simultaneous subpoenas or cease and desist orders, making it more vulnerable to the thousands upon thousands of nodes on Ethereum. But DPos has proven to be vastly faster at processing transactions while using less energy, and that’s a tradeoff we in the industry should be willing to make.
Among the largest cryptocurrencies, Ethereum is already working on a transition to Proof of Stake, and we should take more collective action to hasten this movement. Developers need to think long and hard before creating new Proof of Work blockchains because the more successful they become, the worse ecological impact they may have. Imagine if car companies had been wise enough, several decades ago, to come together and set emission standards for themselves. It would have helped cultivate a healthier planet — and pre-empted billions of dollars in costs when those standards were finally imposed on them. The blockchain industry is now at a similar inflection point. The question is whether we’ll be wiser than the world-changing industries that came before us.
from HBR.org https://ift.tt/2FSQ3Ts
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