The original sandwich cookie is back, don’t eat a knock off! Stick with the original, Hydrox®.
Now Available!! Ask your local grocer to carry Hydrox®.
How did Leaf® bring back Hydrox® Cookies?
After we acquired Hydrox® in 2015, we rolled back the formula to GET RID of the high fructose corn syrup, replacing it with REAL cane sugar and removed the hydrogenated oils as well. In addition, as of February 2017, we also wanted to create a 'cleaner label' for our customers so we got rid of all artificial flavors and GMOs so Hydrox is now non-GMO as well! You can enjoy 'America's original sandwich cookie', Hydrox® made in the USA and know what's in it. We're kinda proud of that!
America’s first chocolate sandwich cookie Hydrox®.
Hydrox® is the original creme-filled chocolate sandwich cookie! It debuted in 1908 and was manufactured by Sunshine® Biscuits. Sunshine Biscuits was purchased by Keebler® in 1996, and in 1999, Keebler® replaced Hydrox® with a similar but reformulated product named Droxies®. Keebler® was later acquired by Kellogg's® in 2001. Kellogg's removed Droxies® from the market in 2003.
Leaf® Brands is proud to bring back the original sandwich cookie, Hydrox®! Yep, it predated Oreo and was always free of animal fats. The new Hydrox® release is exactly the way you remember it, circa 1908 to 1999. It tastes like the original Hydrox® you remember; less sweet than the others and those amazing crispier cookies! Look for them throughout the US!
FAQs
Ellia Kassoff, the CEO of Leaf Brands, always loved brands and the psychology behind them. As THE top high-tech headhunter in the country for 2009, Ellia turned his hobby for marketing and branding into a new career path when he bought the rights to his favorite candy Astro Pop®®, from Spangler Candy.
Why were hydrox cookies discontinued? ›
“There were probably associations that you and I as consumers didn't like about the brand.” Kassoff said it was sales and marketing decisions, not the product, that led to Hydrox's demise. “The misconception about resurrecting brands is, 'Oh, these brands must have died because nobody wanted them anymore,'” he said.
What is the Leaf Brands lawsuit? ›
The cookie's owner, Leaf Brands, accuses the snacking giant of intimidating retailers and instructing workers who restock shelves to hide, misplace or move Hydrox to less desirable locations.
What is the fake Oreo brand? ›
Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.
What candy did Leaf make? ›
In the 1940s, the companies merged to become the Leaf Confectionary Company (later Leaf Brands International). They would go on to become the makers of many household favorites, including Whoppers malted milk balls, Sixlets, Jolly Ranchers, and Milk Duds. Leaf Candy's Whoppers advertisem*nt, c. 1955.
When did Hershey acquire Leaf? ›
1996: Acquisition of LEAF, Inc.
Products adds 40 new brands to the portfolio including Jolly Rancher, Whoppers, Milk Duds, Good & Plenty, Pay Day, Heath, Rainblo and Super Bubble.
Is Hydrox a ripoff of Oreo? ›
The cheap, certifiably uncool Xerox of an Oreo. There's a problem with that narrative, though. Hydrox aren't a knockoff — they're the original sandwich cookie. Hydrox debuted in 1908, a full four years before Oreo came out, and they were revolutionary at the time.
Do they still sell Hydrox? ›
LEAF Brands is proud to bring back Hydrox, the Original Sandwich Cookie! Yep, it predated Oreo and was always free of animal fats. LEAF rolled the recipe back to when real sugar, non-hydrogenated oils and high-quality cocoa were used. After years of waiting, you can now enjoy Hydrox cookies once again.
Does Kroger sell Hydrox? ›
In 2018, Kroger dropped Hydrox from its stores, according to Leaf Brands. Last year, customers complained of delays and shortages for bulk Hydrox packages on Amazon, one of the few reliable places to find Hydrox.
Who bought Zen Leaf? ›
Verano Holdings also owns the retail dispensary Zen Leaf. The company operates in 14 total markets. It has 11 cultivation and production facilities, as well as over 80 operational retail locations.
Today, the company, based out of Newport Beach, California, is reviving some of your favorite candies from yesteryear. Our current confectionary delights include Astro Pops®, Bonkers!
Who owns Paper and Leaf? ›
Paper & Leaf Hemp Company was opened on May 28, 2021 by business partners Shane Carter and Dave Keller who have been in the CBD and E-Liquid industries prior to their venture into the THC industry.
Who makes Hydrox cookies now? ›
Kellogg's removed Droxies® from the market in 2003. Leaf® Brands is proud to bring back the original sandwich cookie, Hydrox®!
What does Oreo stand for? ›
Etymology. The origin of the name "Oreo" is unknown, but there are many hypotheses, including derivations from the French word or, meaning "gold", or from the Greek word ωραίο (oreo) meaning "nice" or "attractive". Others believe that the cookie was named Oreo simply because the name was short and easy to pronounce.
What was Oreo the rip of? ›
Today, it is the best-selling cookie in the world, but few people remember the product that Nabisco, the company behind Oreo, blatantly ripped off. We are talking about Hydrox.
Who owns the Leaf Group? ›
Who is the owner of Leaf Studios? ›
Who are the founders of Leaf Studios? Leaf Studios is founded by Avinash Bansal, Ayush Banka, Chiraag Kapil, Manik Mehta and Paras Batra.
Is Leaf a Chinese company? ›
Leaf was founded by Bruno Grangier, a French lawyer who has been based in China since 2004. After working in Hong Kong, France and Shanghai for several years, Bruno Grangier founded Leaf to address Mid-caps and large groups investing in China and developping their distribution networks in China.
The original sandwich cookie is back, don’t eat a knock off! Stick with the original, Hydrox®.