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By Zoe Bain
Yes, you guessed it! The world's top-selling cookie is the humble Oreo. It's not surprising that the popular cookie is a favorite around the globe — just look at the brand's limited-edition flavors, each of which seems to be more popular than the last. But the ease at which the classic sandwich cookie has been able to move across generations and the level at which they seem to outperform the competition is a remarkable feat.
Not only does the Oreo brand continue to thrive, selling $3.28 billion worth of the cookies in 2014 alone, but according to Quartz, the cookie company has also had positive sales increases every year since 2005. Plus, Oreo makes three time as much as its next closest competitor, Gamesa, which saw $1.03 billion in cookie sales in 2014. For a company that was created over 100 years ago, in 1912, that's completely insane.
And if all of that isn't impressive enough, Oreo even beats Starbucks in its number of Facebook page likes, weighing in at over 42 million, while the coffee chain hovers at 38 million. At this rate, it's probably safe to assume that the simple creme-filled chocolate wafers might still be at the top of the cookie food chain in another 100 years.
[via Quartz
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7-second life story: I was pre-med in college, until I realized that I could turn baking my problems away (instead of doing my chem homework) into a profession.
Hometown: Los Angeles
3 things I make better than anyone else: Pancakes (they are a Sunday morning staple for the Bain family), cookie dough (I will take the raw stuff over just-out-of-the-oven cookies any day), chili
Recipe I'm on the eternal hunt for: The easiest-ever, throw-together soup that I still have time to make after work
Kitchen technique I just can't get right: Poaching eggs. I swirl the water, just like everyone says I should, but it never works. #fail
Follow me on Twitter @zoeabain.
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As a seasoned enthusiast and expert in the realm of food trends, culinary delights, and market dynamics, I bring a wealth of knowledge to the table. My passion for the intricacies of the food industry, coupled with my dedication to staying abreast of the latest developments, empowers me to shed light on various gastronomic phenomena with a unique perspective. Let's delve into the fascinating world of the article you've presented, breaking down each concept with a depth of understanding and evidence-backed insights.
The focal point of this article is the iconic Oreo cookie, hailed as the world's best-selling cookie. The assertion is not just an unsubstantiated claim but is grounded in concrete evidence and market data. The article, published on Feb 20, 2015, cites figures and statistics to establish the Oreo's global dominance in the cookie market.
1. Oreo's Global Popularity: The article states that Oreo is the world's top-selling cookie, and this isn't mere hyperbole. The evidence lies in the staggering $3.28 billion worth of Oreo cookies sold in 2014 alone. This financial success is a testament to the cookie's widespread popularity and consumer appeal.
2. Consistent Sales Growth: The article goes on to highlight that Oreo has experienced positive sales increases every year since 2005. This consistency over a decade suggests not just a trend but a sustained and enduring preference for the classic sandwich cookie.
3. Market Dominance: Another compelling piece of evidence is the comparison with its closest competitor, Gamesa, which saw $1.03 billion in cookie sales in 2014. Oreo's remarkable achievement of tripling the sales of its nearest rival emphasizes its unparalleled dominance in the market.
4. Longevity and Brand Strength: The article mentions that Oreo was created over 100 years ago, in 1912, showcasing the brand's longevity. The fact that it continues to thrive in the ever-evolving market is a remarkable feat and speaks to the enduring strength of the Oreo brand.
5. Social Media Presence: The article adds another dimension to Oreo's dominance by highlighting its social media presence. With over 42 million Facebook page likes, Oreo surpasses even Starbucks, a renowned global brand. This evidence suggests not just commercial success but also a cultural impact and resonance with consumers.
In conclusion, the Oreo's journey from its inception in 1912 to becoming a global phenomenon is not just a narrative but a well-documented saga of success. The evidence presented in the article paints a vivid picture of Oreo's enduring popularity, market dominance, and cultural significance, making it a fascinating subject for enthusiasts and experts alike.
