How To Start A Podcast And Make Money In 2022 (2024)

FAQs

Is starting a podcast worth it in 2022? ›

A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry. Podcasts are a popular content platform because they're easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work.

While most podcasters make very little in the beginning, podcast and can be a lucrative career if you stick with it, engage your audience, and consistently create quality content.

While many successful podcasters make thousands or even millions of dollars, smaller-scale creators might only earn a few hundred. Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900.

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

To put harder numbers on it, many sponsorship agencies look for 3000 to 5000 listeners, per episode, before they'll take you on. But, if you're doing it yourself, it's perfectly possible to earn a decent sponsorship income once you pass the 200 to 300 mark, especially if you have a particularly niche audience.

To have a podcast, you do not need to file to become a Limited Liability Company. There are several different types of legal entities you can choose to register as, including a sole proprietorship or partnership or even S corporation, depending on how you want your taxes and earnings to be managed.

Can you make a living off a podcast? ›

With it comes more monetization opportunities for online creators. Although it requires hard work and dedication, it's definitely possible to start a podcast and make money from it. With the right strategies and dedication, you can even turn your podcasting hobby into a lucrative source of income.

Find guests and brand collaborations

Find podcast guests with expertise and an existing audience in your niche and invite them to come and talk to you. After they've been on your podcast, ask them to share the episode with their audience via social media, email marketing and more.

There are a number of great reasons to start a podcast, the most common of which include: You want to build an audience. The most successful podcasts reach millions of listeners. A podcast is a relatively inexpensive way to build a following.

Your podcast can make money between six to 12 months with the right strategy. Yes! But while businesses have only just added podcasting to their marketing channels, you're going to organize some targeted marketing to shorten the time to monetizing your podcast.

#3 The Length of Your Show

Although there are no rules regarding the episode length, it's worth keeping in mind that short episodes will make new listeners more likely to try out your podcast. We recommend keeping the length under 30 minutes when starting out.

To start a podcast with no existing audience, you need to build a listener profile, define problems you will solve, and ensure your podcast satisfies listeners' expectations. Before you start, you should also collaborate with authority people in your niche to introduce you to a wider audience.

Publish 3 to 5 episodes when you first launch.

As of May 2020, the most popular shows on Apple Podcasts have a few common topic threads: talk shows, true crime, and investigative journalism. Knowing these podcast ideas are already popular with large audiences, you may be tempted to jump right into one of these topics.

Did you know that over 75% of all podcasters discontinue their show within 12 months of starting?

How long before a podcast is successful? ›

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

Some podcast owners measure success through downloads and listens. Others are more subjective with assessments like social engagement, relationship building, and reviews. For us, success doesn't just come in the form of listener numbers or another singular metric.

The Megaphone Analysis

They reveal that podcasters tend to publish their episodes on Tuesday, Wednesday, and Thursday between 2 am and 5 am, with 5 am being the best time to gather the max amount of downloads.

Sometimes, a podcast's success is a result of an interesting topic or effective editing and production techniques that improve the broadcasting quality. In other cases, a podcast's success might depend on marketing and advertising or the creator's existing platform and audience.

Short answer – no. It is not necessary. People start thinking about turning their podcast into a business entity if they are worried about possibly being sued and possibly losing their homes, cars, or other personal assets.

How much does it cost to license a podcast? ›

It all depends on the parties that own the rights. A podcast license from a publisher for a well-known song can range anywhere from $1,500 to $2,500. But a record label sometimes demands much more – ranging anywhere from $1,500 to $10,000.

On average, pricing for podcast hosting ranges from $5/month to $50/month. Pricing varies depending on which company you go with, how many episodes you produce, and how many downloads you get.

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

Whatever the reason, not sitting comfortably within your niche is a top reason why podcasts fail. You may be able to get away with it for a little bit, but pretty soon, your audience will pick up that you're out of your depth, or that you're pulling at straws to fill an episode with content.

No. It's not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services.

You absolutely can start podcasting with a smartphone. All you need is a simple recording app. You can even go with something podcast-specific such as Anchor or Spreaker which let you create episodes and upload right from your phone.

Now, ideally, for a very generalized audience speaking in very broad general terms here, once a week is a good release schedule. just about anybody can find time to listen to one podcast episode per week. And it keeps you in their mind fresh every week. They always know they have a new episode from you.

Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.

99% of all podcasts aren't profitable.

How hard is it to monetize a podcast? ›

Sell sponsorships or ads

Sponsorship is the most common way to monetize a podcast. Aside from accepting donations it's also the easiest because you don't have to create or sell anything. You just have to set up a deal with a sponsor.

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

Podcast editing is an essential part of the podcasting process if you want to give your listeners a high-quality show. So start getting yourself across the software and practice, practice, practice. The more time you do it the better you'll get and the more your show will improve.

It's never too late to do anything you love to do, even if it's difficult and there are many competitors out there in the podcasting world.

We all witnessed how significant 2021 was for the podcasting industry. The addition of podcasters, listeners, and marketers was staggering! Podcasting's ascend as a popular media continued in 2022, gathering 424.2 million listeners worldwide.

There are a number of great reasons to start a podcast, the most common of which include: You want to build an audience. The most successful podcasts reach millions of listeners. A podcast is a relatively inexpensive way to build a following.

38% of the US Population Listen to Podcasts on a Monthly Basis. It was estimated that in 2022, 38% of the US population older than 12 listened to a podcast on a monthly basis. It was a drop of 3% from the previous year.

People quit podcasting all the time, for loads of different reasons. Quitting because of a lack of time, lack of resources or simply life getting in the way are all things we see every day running a podcast hosting platform. The thing is, podcasting, like anything, is a commitment that takes time to work at.

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

Live audio apps/social audio features

Both have become popular spaces for audio content creators and podcasters in 2021, and we anticipate the growth of this trend this year. Even social media platforms like Twitter, Discord, and Reddit have introduced voice or audio features like Spaces and voice notes in 2021.

What problems do podcasters have? ›

In the same vein as our point about quiet audio, one of the most common issues new podcasters face is recording audio that doesn't sound very clear. Your voice might sound muffled, and you could also have a lot of background noise—especially if you recorded the episode in a busy location.