14: How Often Should You Release Your Podcast Episodes? — Podcasting for Coaches™ (2024)

Transcript

Welcome to podcasting for coaches. I'm Britany Felix and I'm a podcast launch consultant who specializes in helping coaches and consultants utilize the power of podcasting as a way to build brand awareness and generate new leads for their business. I realize not every new coach or consultant can afford to hire someone to help launch their show. So I created this podcast as a way to guide you through the process of launching and utilizing your very own podcast to help you grow your business and reach a new audience of adoring followers and potential clients. If you're ready to get your voice and podcast out into the world, head over to podcasting for coaches.com to learn more. Welcome to another episode of podcasting for coaches. So I'm going to start off by saying that I actually made a little bit of a mistake last week, when I said that we will be talking about your shows artwork this week. That's what happens when you glance at your content schedule a little too quickly. And you look at the wrong week, we're actually going to be talking about that next week. So this week, I want to continue along with the conversation of publishing, when to release how often to release those kinds of things. So today, we're going to dive specifically into how often you should release podcast episodes. And if you've listened to the previous two episodes, you probably have a good idea of what I'm going to say here, which is in very concise words, however, often works for your schedule. So when it comes to podcasting, one of the most important things is consistency. your listeners need to be able to rely on you and trust that you are going to have content when you say that you are a perfect example of this is this episode that you are listening to right now. So here lately, I have been going through a crazy issue with my laptop that is not even a year old. The fan sounds like there is just this dying animal inside that is just squealing and it is so loud. And the fan starts and stops and it's super hot, like it almost is way too hot to touch and have on my lap. Sometimes, my husband actually when he is upstairs can hear my laptop running. And it has been driving me a little bit insane. And I actually am getting ready to have to take it in to have it sent off to have either some work done or be completely replaced. So I tell you all of that, because it would have been super easy for me to just say, Oh, well, my computer is falling apart, it's about to catch on fire. There's no way I can record audio because this noise is just way too loud. It would sound terrible. And I can't do that to my audience. So maybe I'm just gonna skip a couple of weeks until I get my laptop back. However, because consistency is so important, what I did was I downloaded my recording software on my husband's super, super cheap computer. And I wasn't even sure that it would have enough power to run this recording software. And I'm not using his laptop, I stole it away from him. So he is without it for a few hours while I take care of some recordings. But I got it finished. And that's the whole point of this little story here. Because I knew that I had to deliver an episode to you on Monday, like I have promised, I'm keeping my word to you, and letting you know that whenever life throws curveballs, because then inevitably will, I will still put out content. That's the commitment that I made to you. And that's the commitment that you're going to make to your listeners. So whatever schedule you decide to do, can you change it in the future? Absolutely. That's the great thing about podcasting, audiences are generally adaptable. But we don't want to just be changing it constantly, or commit to releasing three episodes a week, and then you find out that's just way too much, and you cannot keep up with it. So you're starting to miss episodes here and there. And you just become very unreliable and your listeners eyes. And if that's the case, why on earth would they ever want to work with you. So I always say start off with the least amount of commitment that you think that you can handle. If you want to add more episodes later. That's fantastic. The listeners are totally going to appreciate that if they get even more content from you in the future. And that's going to be so much better than taking content away from them, which is how it will seem if you commit to releasing one episode a week and you find you just cannot keep up with that. Now, ideally, for a very generalized audience speaking in very broad general terms here, once a week is a good release schedule. just about anybody can find time to listen to one podcast episode per week. And it keeps you in their mind fresh every week. They always know they have a new episode from you. So you're there week after week after week, in their ear, in their mind in their thoughts and in their daily routine for whatever day they typically listen to your episode on. Now I do have some clients who do a bi weekly schedule and that's perfectly fine as well. Generally the content is a little bit longer. If you do a bi weekly schedule, you know if you're only doing like little five minute affirmation podcast episodes, it doesn't really make sense to go two weeks without listening to the next one. However, if you're putting out an episode that's an hour, hour and a half a really in depth interview or live coaching call that makes a little bit more sense to wait two weeks for it. I do Say, to really, really try not to go any further apart than every other week. At that point, you're just spending so much time away from the listener that it is incredibly easy for them to forget about you. So there are some people who only put out one episode a month. And if that's what it takes to get you going and be consistent, that's fine. But I highly recommend upping that to at least every other week as soon as you can. And then get to weekly if you can do that as well. So again, if once a month is what it takes, start with that if you can handle once a week, fantastic. If you are doing you know little two or three minute affirmation podcast episodes, do those five times a week if you can, you know, spend a Sunday batch record your whole week, send it off to an editor and you're good to go. And then you're really there with your listener, you are part of their daily routine every single day as they go through their you know, morning routine when they're getting ready for work or as they make their computer on their lunch break. You are always in their ear. So the more episodes the better, as long as you can be consistent. start off slow and build up. That's pretty much gonna wrap up this episode today. Thank you so much for being here with me and come back next week where I promise we will finally be talking about your podcast artwork. Have a fantastic day. And that wraps up another episode of podcasting for coaches. If you're wondering if now is the right time to start a podcast for your coaching or consulting business, head on over to podcasting for coaches comm where you can either take a free quiz or schedule a one on one consultation with yours truly, thank you so much for joining me today and I will see you back here for the next episode.