Gift Card Etiquette: How Do You Give Gift Cards without Being Tacky? (2024)

If you plan on giving gift cards, there’s a right way and wrong way to do it. Here’s how you avoid a serious social faux pas.

Gift cards have become ubiquitous in our culture. In a 2013 poll, 100% of respondents admitted they had gifted at least one gift card in the past year. On the other hand, many people find them to be gauche – that polite society simply doesn’t give gift cards as gifts. But if so many people are using them, how can they be wrong? Is there a gift card etiquette that you can follow to avoid offending a gift recipient? I think so.

About once every holiday season, I get a question about gift cards. Here’s one of my favorites:

Question:I got married this summer, and three months later, me and the missus are having our first argument. As I’ve learned from reading your articles, the fight is indeed about money. But not like you think. We’re arguing over whether giving gift cards as Christmas presents is “tacky.”

I say no. In fact, I’ve been doing it for years. I even save up the points on my credit cards and convert them into gift cards every November, so I literally give most of my gifts without spending a dime. But my new wife says gift cards are impersonal (and giving cash is downright insulting).

She also says gift cards come with high fees, not all the money gets used, and they’re easily stolen — “no one steals your sweater,” she says. Who’s right, Howard?

— Paul in Alabama

Recently, I also received one about giving gift cards as a wedding present:

Question:I’ve dated my boyfriend for two years, and I’ve never seen him give a gift that wasn’t a gift card. He buys them for everything— my birthday, Valentine’s Day,everything.

We’re going to his best friend’s wedding next month, and he wants to get the couple a gift card! I told him that’s a TERRIBLE idea, and he should just buy something from their registry. He says he’s always given gift cards, so what’s the big deal?

Ishe right? Am I being too intense?

— Celeste inNew York

I personally think that gift cards can make good gifts if they are given the right way – even for a wedding. Here are my tips for giving gift cards without being tacky.

Gift card etiquette 101: Giving gift cards the right way

Make sure the gift card is the right card

Particularly for a wedding, giving a general-purpose bank gift card may come off like you didn’t put any thought into the gift. In addition, as one of our reporters found when researching gift card tips, many banks will charge fees for getting a general-purpose gift card or something like it.

So, you want to get a gift card from a specific retailer for two reasons:

  1. You can make sure the card fits the recipient
  2. You can avoid extra fees

In the case of the wedding, this can also be especially useful if you’re shopping late. If no gifts left on the registry fit your budget, give the happy couple a gift card to Sur La Table or their favorite retailer.

This also works for the holidays. Instead of getting everyone a general-purpose Visa gift card, get the foodie in your life a restaurant gift card, the DIY-enthusiast in your life a home improvement card, and the shopper a card to their favorite store.

Put effort into the accompanying message

Don’t just put the gift card in an envelope, or worse, just hand it to the recipient. That’s really going to make it look like you didn’t try. Instead, go get a greeting card that’s appropriate for the occasion. Then, instead of just signing your name and slipping the gift card in the envelope, take the time to write a message. Think about the person and the occasion and write something meaningful and appropriate. Make sure it’s personal so it will resonate with the person reading it.

Make sure the dollar amount is appropriate, but still in your budget

You want to give an amount in the gift card that seems appropriate. General etiquette is usually under $20 for casual acquaintances, like co-workers, $30-$75 for close friends and family members and more for someone like your spouse or for a big occasion, like a wedding. Always make sure that the dollar amount you give is visible on the card or write it down.

Of course, etiquette is fine, but always make sure that it’s something that you can afford. Just like you would with any gift, review your budget to see what you can afford to give. If you can only afford $30 for a friend’s wedding, then you shouldn’t give more than that just to seem polite. And you certainly don’t want to use a credit card to pay for a gift card. Interest charges can end up making your $30 gift card cost $60 or $90 if you’re making minimum payments.

You shouldn’t feel obligated to go into debt and cause your own financial problems just to satisfy someone else. And if saying that makes me gauche, then I’ll be gauche. Your friends and family should be able to recognize and empathize with a tough financial situation. And if they were to give you grief, they’re hardly masters of etiquette themselves.

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Gift Card Etiquette: How Do You Give Gift Cards without Being Tacky? (2024)

FAQs

What is the best way to give a gift card? ›

From traditional gift wrapping to origami paper, we've made a list of the best gift card wrapping ideas for you below.
  1. Thematic Wrapping Paper. ...
  2. Newspaper Cartoons. ...
  3. Ribbon. ...
  4. Origami Paper. ...
  5. Small Baggie. ...
  6. Cloth Bag. ...
  7. Gift Card Box.
4 Dec 2019

Is it rude to give someone a gift card? ›

Of course, etiquette is fine, but always make sure that it's something that you can afford. Just like you would with any gift, review your budget to see what you can afford to give. If you can only afford $30 for a friend's wedding, then you shouldn't give more than that just to seem polite.

What if gift card is not enough? ›

If you want to buy something that costs more than the balance on your gift card, all you need to do is give your retailer another payment method, like cash or debit card, to pay for the remaining cost. Likewise, if you choose to buy something that costs less than the balance of your gift card, you can.

How do you present multiple gift cards? ›

How do you present a bunch of gift cards?
  1. 1) Potted plant gift card bouquet.
  2. 2) Shadow box display for gift card presentation.
  3. 3) Gift cards presented on a metal letter.
  4. 4) Gift card bouquet with a garland.
  5. Quick and easy gift card presentation ideas.

Is it tacky to give cash instead of gift card? ›

Giving money as a gift—or even asking for money as a gift—used to be considered tacky. But not anymore. "Money is an appropriate gift," says etiquette expert Elaine Swann, founder of The Swann School of Protocol. "Studies say that it is the most welcomed gift—the one gift that most people want."

Are gift cards too impersonal? ›

Gift cards don't have to be impersonal gifts if you put a little thought into them and know where the recipient likes to shop. If you're unsure, you can always go with a gift card from a site like Amazon, that just about everyone has shopped at one time or another.

What is proper gift etiquette? ›

If you are presented with the gift in person, smile and thank the gift giver. If you receive a gift by mail, call the gift giver as soon as you can to alert them that the gift has arrived. You should also send hand-written thank-you notes whenever possible.

How do you use small amounts on gift cards? ›

Try using your gift card at a sister store.

If you have a small balance but there is nothing you want to buy, consider using the gift card at another store owned by the same company. A Gap-branded gift card, for example, is also redeemable at Old Navy, Banana Republic, and Athleta.

Are gift cards lazy gifts? ›

Overall, gift cards seem to be more popular among gift givers than receivers. Many consider gift cards to be impersonal gifts that give the impression that the gift giver is lazy. There are also reservations about giving gift cards that might accumulate fees, decrease in value, or expire too soon.

Why do people not use gift cards? ›

Aside from common problems like losing the gift card or forgetting about it, they may not have access to the store, or simply don't like the gift card they got, he said.

How can I make my gift voucher more exciting? ›

Attached to a cool toy

Place a gift voucher in a small box and tie it to the back of the animal using ribbon or twine. This way they'll have a toy to play with now, as well as a token to spend once the excitement is all over.

How do you wrap a present without tapping it? ›

1. Wrapping without tape
  1. Step 1: Measure around gift, then cut.
  2. Step 2: Cut wrapping paper into square.
  3. Step 3: Fold top flap over the gift. Make creases with your finger for smoother edges.
  4. Step 4: Fold over other next two flaps.
  5. Step 5: Pull the final flap over the gift and tuck it in. Editor's Picks.
19 Dec 2018

How many numbers should a gift card have? ›

On some cards, this number is printed above a magnetic stripe and will contain exactly 16 digits. On other cards, this number may be as many as 30 digits and will be printed below a barcode.

How do you use two gift cards at once? ›

Things to consider

Multiple store gift cards can be used, but only one bank card is accepted in a single transaction because there is only one bank or credit card field. If you use one bank card and a store gift card, make sure that they cover the entire amount you need. Otherwise, your purchase will be rejected.

Can I put two one for all cards together? ›

Can I use multiple One4all Gift Cards when spending online? As the One4all acts as a Visa debit card, you cannot combine multiple cards for an online purchase. You can spend multiple One4all Gift Cards when spending in-store.

What is the 7 gift rule? ›

What is the 7-gift rule? It is the concept of buying only a set number of gifts for each individual, with each gift falling into a specific category. As you may have to guess, the specific number of gifts for this rule is 7. You buy one gift to fit in each category and by the end; you have 7 gifts to give.

What is the five gift rule? ›

The five gift rule says that you should give five gifts to your loved ones: one for each of the following categories: something they want, something they need, something to wear, something to read, and a special gift.

What are the three stages of gift giving? ›

According to this model, the gift-giving process has three stages -- gestation, prestation, and reformulation.

What is a nice gift quote? ›

Everyone has a gift for something, even if it is the gift of being a good friend.” “A friend is a gift you give yourself.” “My father gave me the greatest gift anyone could give another person, he believed in me.” “Every problem is a gift - without problems we would not grow.”

What is a good gift message? ›

Congratulations - you did it! Congratulations and best wishes! Congratulations from the whole bunch! Congratulations on one of your best moments!

What is the psychology behind gift-giving? ›

Empathy is one of the pillars of the psychology of gift-giving. When you're giving a gift, you want to delight the recipient – whether it's a lovely surprise or some well-needed support. Looking for a present implies trying to understand that person. In this, gift and psychology go hand in hand.

Is giving gift a sweet gesture? ›

For people with gifts as a love language, the act of giving a gift serves as a gesture of affection and care because it shows the person was thinking about you while you weren't around and wanted to find a way to make you smile. The gift also becomes a physical token memorializing a moment, experience, or feeling.

Why do companies give gift cards instead of cash? ›

Gift cards are a preferred motivator in both the consumer and business-to-business arena. They build on the strengths of non- cash incentives by offering rewards that are more memorable and can be redeemed for merchandise or travel that recipients wouldn't otherwise buy for themselves.

How do you offer money without offending? ›

DO:
  1. Give anonymously. ...
  2. Be clear about financial expectations when you're going out. ...
  3. Be casual about giving them things. ...
  4. Invite them over for dinner. ...
  5. Think of ways to barter. ...
  6. Don't make a loan. ...
  7. Don't give with strings attached. ...
  8. Don't give more than you should.

Do people prefer cash or gift cards? ›

A survey for the 2017 Health of Cash report by Cardtronics found that even though Americans are more likely to give a gift card as a present, more people would prefer receiving cash instead (50% cash vs 29% gift card).

Is it OK to give gift cards to coworkers? ›

As a general rule, gift cards are a great option for pretty much everyone in the office. A recipient can spend a gift card on what they like themselves. If it's a group gift, it means the group doesn't have to go to great lengths to show their appreciation.

Is $25 too cheap for a gift card? ›

For co-workers, casual friends and your children's teachers, stay in the $10 to $20 range. Gift cards for close friends and family members can range from $25 to $100. When you're selecting a gift card for a spouse, parent or someone else who's very special, choose a card worth $75 or more.

Are gift cards not thoughtful? ›

Yes, they are minimally more thoughtful than outright cash. But all you have done is to limit where the amount can be spent — and sometimes when, because those cards may have expiration dates. Industry reports show that many go unused.

Is it tacky to include a gift receipt? ›

Always include a gift receipt.

No matter who the present is going to, make sure to include the receipt. "If they need to exchange it because it's the wrong size or they have it already, why make it more difficult for them?" Ingram asks.

What are some cultural differences in gift-giving practices? ›

In India and the Middle East, the left hand is considered unclean so use your right hand to give and receive gifts (unless they're so heavy two hands are required). In East Asia (China, Thailand, Vietnam), always offer or accept a gift with both hands, palms up.

How do you charge gift cards? ›

Can you write off gift cards on your taxes? No, gift cards and gift certificates don't count as a tax-deductible expense, even if you're giving them as a gift to a client. In addition, any cash (or cash equivalents) count as taxable income for the recipient.

Do gift cards reduce in value? ›

Unused Gift Cards Can Lose Value

Even though it's illegal for cards to expire for five years (at least), they can start to lose some of their value before then. That's because in certain circ*mstances, and depending on the state, businesses may be allowed to impose a fee for inactivity after a certain period of time.

How do you budget a gift card? ›

Follow this advice to use gift cards to stick to your budget. Take a look at your current budget. Determine how much to spend for the month on variable expenses like groceries, personal care items, gas, entertainment, etc. Decide how often you want to purchase the amount allotted in gift cards.

What makes gift giving difficult? ›

We found that the biggest obstacle when it comes to finding gifts for others is time. We all have busy lives and every second is precious. More often than not, our busy lives can stray us away from the ones closest to us in our lives. Our work and commitments take up most of the day.

Why giving gift cards are the best? ›

A Gift Card enables the person to buy whatever they like from the particular store. This freedom allows them to buy what they truly need, and it gives you the satisfaction of having gifted well.

Is it OK to give gift cards for Christmas? ›

Giving gift cards or cash as a gift at any time is hands down a better option than buying someone something they don't want or need. It can also make life easier if you're short on time and inspiration. Far from a last resort, they can be a Christmas saviour for all concerned.

What is the average gift card amount? ›

General etiquette is usually under $20 for casual acquaintances, like co-workers, $30-$75 for close friends and family members and more for someone like your spouse or for a big occasion, like a wedding. Always make sure that the dollar amount you give is visible on the card or write it down.

What is a disadvantage of giving someone a gift card? ›

Gift cards can also have some downsides. Here are five. After purchases are made with a gift card, there may be a small amount of money left, which if not used, whether due to forgetfulness or inertia, ends up as money wasted. You may pay purchase or reload fees to add money.

What percentage of people don't use gift cards? ›

Younger people are not using gift cards

The survey results also showed younger people are letting the credit go to waste more: 52% of millennials and 51% of Gen Z have at least one unused gift card around. On average, millennials have $226 in credit, and Gen Zers have $149.

Is it better to send cash or a gift card in the mail? ›

While there's always a risk involved when you send something in the mail, mailing a gift card is much safer than sending cash, plus, if you take a few simple steps, you can pretty much guarantee your gift will arrive safe and sound. Make sure your gift card is packed well to avoid it being damaged or stolen.

Is it better to give cash or a gift card? ›

There is no right or wrong way to give someone a gift at Christmas. Both cash and gift cards are a savvy option if you want to reduce waste and give the recipient the flexibility to choose what they buy, and when.

Why do people want gift cards instead of cash? ›

As gift cards are usually single-merchant specific or multi-brand, the recipient is more likely to spend it on an unexpected treat for themselves. As a result, the gift card provides a more memorable experience than cash, and the item (or experience) they choose acts as a lasting trophy of their achievement.

Why would someone want a gift card instead of cash? ›

Whenever someone demands to be paid with a gift card, that's a scam. It's just that simple. Gift cards are for gifts, not for payments. If someone convinced you to give them the numbers on a gift card or send them a photo, hang onto the card and your receipt, and report it to the card issuer right away.

Is a gift card a lazy gift? ›

Overall, gift cards seem to be more popular among gift givers than receivers. Many consider gift cards to be impersonal gifts that give the impression that the gift giver is lazy. There are also reservations about giving gift cards that might accumulate fees, decrease in value, or expire too soon.

How much money is appropriate for a Christmas gift? ›

While the right amount to spend will differ based on your income, cultural norms and other factors, a basic rule of thumb is to spend between $50 and $100 on a gift for a family member and between $20 and $50 for a friend. Buying a gift for a coworker, like an assistant or a boss, usually runs between $20 and $50.

Is one stamp enough for a card and gift card? ›

When it comes to gift card postage, you will generally only require 1 stamp. So, you won't need extra postage to mail a gift card. Regular gift cards will weigh 1-2 ounces on average. If your gift cards weigh more, then that's when you would end up needing extra postage.

What can you not send in an envelope? ›

Domestically Prohibited Items
  • Air Bags.
  • Ammunition.
  • Explosives.
  • Gasoline.
  • Marijuana (medical or otherwise); hemp/CBD is allowed, but restricted.

Should you mail gift cards? ›

You can help protect your gift by writing your address on the gift card itself to allow it to be returned to you if it falls out of the envelope during processing. Also, hang on to your receipt and don't send it with the gift, USPS advises. That could allow for cancellation and replacement of the gift card.

What is the 3 gift rule? ›

One popular tactic is to have your kids narrow their gift lists to just three categories: something they want (say, a new video game), something they need (like a puffer coat) and something to read (the Ramona series has been calling their name).

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