Flower Shop Statistics: Here’s what you should know about the floral industry this year (2024)

Flower Shop Statistics: Here’s what you should know about the floral industry this year (1)

Flower Shop Statistics : Here’s what you should know about the floral industry this year


Did you know that the global floral industry is worth over a hundred billion dollars today? Many florists might be surprised at this. After all, turning a decent profit on a local flower shop is no easy task. The money might be there, but so are holes through which hard-earned revenue slips away. Let’s examine a few recent flower shop statistics to see how we can plug some of these gaps to bolster earnings and increase your likelihood of success on a flower shop business. Below we have shared some critical flower industry statistics that will help you create your own flower business plan. If you’re new in this industry, trying to build your own flower shop, or plan on buying a florist business, then this is a must-read for you.

Missed opportunities

First, let’s take a look at the most important part of any flower shop – the flowers themselves. A flower sales statistic that shocks many new store owners is the amount of stock that has to be tossed out on a daily basis. A whopping 45% of all flowers die and have to be discarded before they are ever sold. That’s almost one out of every two flowers!

Here’s another interesting tidbit about the florist demographics in the United States- 80% of flowers sales made in the USA are imported from other countries. This isn’t only hugely expensive and problematic for suppliers in your area, it’s also one of the factors that contribute to flowers wilting fast and having to be chucked out. Supporting local means getting fresher flowers that last longer, boosting the community’s economy as well as your own flower shop revenue, and giving customers what they want. Buying close to home is a big trend right now. Supporting businesses that offer flowers for sales sourced from local sellers is a win-win situation for both the customers and the business.

Know your customer

Increasing sales on flowers depend largely on knowing your customers and giving them what they want. Women of different ages, backgrounds, and financial conditions constitute the largest flower shop target market in the USA, with almost 80% percent of flower sales being attributed to female customers. Also, another interesting flower statistics to note is that over 60% of flower sales are bought for the person who is actually buying them. Flower shop statistics such as these can help florists better understand who their ideal customers are and give them the marketing angle they need to promote their business in ways that are far more contextual.

For example, if you know that the majority of your returning customers are women looking to buy fresh flowers for home decor, why not include a personalized card in your delivery that gives your customers some handy tips on making their arrangements last longer? Or why not include a few suggestions, based on their order history? Starting a conversation with your customers in ways that are relevant to them makes your brand sticky and can do wonders for your return sales figures.

Don’t bank on special occasions alone

While flowers are a sure bet for big calendar days, an interesting flower industry statistics is that 50% of sales are attributed to non-calendar events. What this means is that half of the flower sales are spontaneous and that people are buying them all year round. This is great news for florists, so make sure you mark those big calendar events, but more importantly, that you’re reaching out to your market on a consistent basis.

Owning a flower shop may be a very personal aspiration for many, but remember you’re running a business that demands a constant flow of cash. So be tenacious and tap into where your flower shop target market is, why they buy flowers, which days are special to them and what their preferences are. How? By collecting information about your customers such as birthdays, anniversaries, personal milestones, etc.

Sounds like a lot of work? Not really. Some of the best florist POS systems can help you get to know your customers as you interact with them on a daily basis. Many, for example, allow you to collect volumes of useful information about your market, help you create personalized email marketing campaigns or even connect with them via social media.

Flower Shop Statistics: Here’s what you should know about the floral industry this year (2)

Keep your ear to the ground with Hana Florist POS

Hana POS gives florists a complete toolset with which to tackle the everyday running of their shops, while simultaneously providing them with a solution that helps them grow their business. In order to understand the florist demographics in the United States, Hana POS is your best bet. Florists need business tools that are relevant to who they are and we’re stepping in to fill the gap with a system that simplifies wire service orders, makes marketing to your customers simple, eliminates dependence on expensive hardware and helps you connect with your customers in more personalized ways.

Based on technology, focused on people, Hana POS is fast becoming the POS solution of choice for florists across the USA. Contact us for more tips on how you can improve your revenue streams.

Also Read:

Google Analytics for Your Florist Website

Why Google My Business Is A Must For Local Florists In 2021?

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Flower Shop Statistics: Here’s what you should know about the floral industry this year (2024)

FAQs

What questions might have you ask a florist to know about the flower business? ›

Payment & Logistics
  • How do you price your floral arrangements?
  • Do you charge a delivery fee?
  • Do you have an extra charge for the setup and breakdown of the floral décor?
  • How long do you need to set up?
  • What time will you arrive to deliver personal flowers and set up the ceremony and reception arrangements?
24 Jun 2021

How is the floral industry doing? ›

A growing industry

The floral industry is growing. From the number of imports to sales of U.S. grown crops and spending on floral products, the floral industry has grown and even hit records.

What are the 3 major components of the floral industry? ›

The floral industry essentially consists of three major components: growers, wholesalers, and retailers. The recent trends are more towards eliminating intermediaries, the wholesalers between the growers and the retailers, to lower costs.

Is the florist industry growing? ›

The compound annual growth rate of the worldwide ornamental flower and plants market is expected to increase by over 6% between 2021 and 2025.

How can I improve my flower shop business? ›

14 Effective Tips For The Growth Of Your Flower Business
  1. Keep track of your finances.
  2. Focus on product innovation.
  3. Having website is a must.
  4. Engage your customers with mobile app.
  5. Offer easy delivery and store pickup.
  6. Create social media presence.
  7. Improve your local SEO.

Are florals in for 2022? ›

And it just happens that the hottest runway trend for Spring/Summer 2022 is the revival of FLORALS, with a 17% growth rate from prior years, according to ​​fashionnetwork.com.

What are trends to the floral industry? ›

Brighter and bolder colors are returning to the forefront, which will be seen throughout floral design in 2022. In addition to the Pantone Color of the Year 2022, a vibrant periwinkle, this year is also embracing blues, greens, and pinks. We're sure to see these colors shine in floral design trends.

Is the floral industry growing or declining right now? ›

Employment of floral designers is projected to decline 21 percent from 2021 to 2031. Despite declining employment, about 3,800 openings for floral designers are projected each year, on average, over the decade.

What are the 4 most important parts of a flower? ›

Most flowers have four main parts: petals, stamen (anther and filament), pistil (stigma, style and ovary), and sepals. After flowers are pollinated and fertilized, they produce seeds in the ovary of the flower.

What are the 7 principles of floral design? ›

7 key principles of floral design
  • Balance. There are two types in floral design: Physical and visual balance. ...
  • Scale. There are 2 interpretations of scale but both are relevant in floral design regardless. ...
  • Proportion. Proportion and scale are closely related to each other. ...
  • Dominance / Emphasis. ...
  • Rhythm. ...
  • Contrast. ...
  • Harmony.

What are 2 common forms in floral design? ›

These are “closed forms” and “open forms.” Both are key elements of floral design and are essential to creating beautiful flower arrangements appropriate for any space or occasion.

Do florists earn good money? ›

Qualified florists can earn £25,000 a year as managers; freelancers in London get up to £12 an hour. Many work part-time. The job is varied, with flowers in season at different times and design influenced by trends in furniture and interiors.

Who are the target market of a flower shop? ›

Increasing sales on flowers depend largely on knowing your customers and giving them what they want. Women of different ages, backgrounds, and financial conditions constitute the largest flower shop target market in the USA, with almost 80% percent of flower sales being attributed to female customers.

Why do flower shops fail? ›

Cautious consumers, more competition from online retailers, high overhead costs and rising gas prices—all have led to a decline in independent flower shops. Between 2000 and 2011, the number of such retailers decreased by roughly 37 percent, according to the Society of American Florists.

How do you attract more customers to your shop? ›

How do you attract customers to your store?
  1. Offer doorbusters for new in-store customers.
  2. Send out promotion codes.
  3. Host events at your store location.
  4. Offer online shopping with in-store pickup.
  5. Create an eye-catching window display.
3 Aug 2021

What are five skills needed to be a successful florist? ›

Floral designers should also possess the following specific qualities:
  • Artistic ability. Designers use their sense of style to develop aesthetically pleasing designs.
  • Creativity. ...
  • Customer-service skills. ...
  • Organizational skills.

Is being a florist stressful? ›

You may experience some stressful working conditions during peak holiday seasons, such as Valentine's Day, Mother's Day and Christmas. There are regularly time critical jobs with unforeseen deadlines & urgent last-minute orders or additions to the original order.

How do you succeed as a florist? ›

How to Be a Successful Florist
  1. Create a pleasant atmosphere. Customers shouldn't feel frustrated when they peruse your shop. ...
  2. Assemble creative bouquets. Fresh flowers deserve fresh ideas. ...
  3. Keep your promises — even when it's more convenient to break them. ...
  4. Stay organized. ...
  5. Offer more than flowers.

What makes a great florist? ›

Having a quick eye for balance, color, and harmony are essential for any florist looking to delight customers with stunning arrangements, so creativity is crucial. Being able to convey emotion and tone through cut flowers is a real skill, and a great florist brings a genuine love of the art to the table.

What are goals for flower shop business? ›

1. Floral Business Marketing Goals
  • Attract/Engage customers.
  • Create brand visibility (brand being your flower shop business – visibility is the flower shop everyone knows, remembers and recommends)
  • Educate on products and services you offer.
  • Promote your products and services.
13 Sept 2017

What is the flower trend for 2022? ›

Thursd Floral Trend Color 2022 – Genuine Pink

In November, Thursd launched the Thursd Floral Trend Color of the year 2022 'Genuine Pink'. A serene, dusty pink that invites us to put the emphasis on connecting, both with ourselves and others.

What flowers are popular in 2022? ›

While we may love all things flowers, tulips will be the most popular in the flower patch. Why? 1-800-Flowers.com chose this beloved bloom as the 2022 flower of the year because it's cheerful, hardy, and optimistic.

Are florals in fall 2022? ›

Enlarged and oversized florals in full bloom emerge as a dominant trend for Fall 2022.

What are some of the challenges facing the floral industry? ›

Issues in logistics in the floral industry for 2022
  • Capacity and labor shortages. ...
  • Flower packaging and handling. ...
  • Rising freight costs. ...
  • Custom clearance. ...
  • Inspection.
17 Jun 2022

What are the 3 most important floral holidays for florists? ›

The Most Popular Holidays for Flower Delivery
  1. Valentine's Day. A bouquet of big red roses is nearly synonymous with romance, so it should come as no surprise that one of the biggest and most important holidays for flower delivery is Valentine's Day. ...
  2. Mother's Day. ...
  3. Christmas and Hanukkah. ...
  4. Easter and Passover. ...
  5. Thanksgiving.
28 Jul 2022

What type of industry is a florist? ›

The U.S. floral industry includes fresh cut flowers, cut cultivated greens, potted flowering plants, foliage plants and bedding/garden plants, making floriculture the third largest U.S. agricultural crop.

What is the biggest risk in starting a floral business? ›

4 Risks Your Flower Shop Faces
  1. 1 Seasonality. Florists run the risk of having to support themselves using the peaks of their seasons, when other times of the year are not as profitable. ...
  2. 2 Hazardous Materials. ...
  3. 3 Delivery. ...
  4. 4 Power Outage.
11 Apr 2018

Where do most florists get their flowers? ›

Depending on their clients' wishes and what flowers are in season, florists purchase directly from local farms, wholesalers, or flower auctions. Some florists even grow their own flowers or import them from countries such as Holland or Colombia.

Why in your view is the demand of flower increasing every year? ›

The importance of these plants is increasing because with the growing population and lack of open spaces, one has to depend largely on potted plants for decorating their houses and surroundings.

What are the 2 most important parts of flower? ›

The main flower parts are the male part called the stamen and the female part called the pistil.

What are the 5 important parts of a flower? ›

Parts of a Flower
  • Peduncle: This is the stalk of the flower.
  • Receptacle: It is that part of the flower to which the stalk is attached to. ...
  • Sepals: These are the small, leaf-like parts growing at the base of the petals. ...
  • Petals: This layer lies just above the sepal layer. ...
  • Stamens: These are the male parts of a flower.

What are the two types important parts of a flower? ›

Reproductive parts of flowers:
  • The two reproductive parts of flowers are androecium and gynoecium.
  • Androecium: The androecium is the male reproductive part. It consists of stamen, made of filament, and anther. ...
  • Gynoecium: Gynoecium represents the female component of a flower.

What is the golden rule in floral design? ›

According to Bruni, the "golden ratio" for floral arranging is creating a visual where the arrangement is two-and-a-half sizes bigger than its container.

What are the six 6 flower arrangement? ›

Six Important Principles of Flower Arrangements
  • Balance. Novice floral arrangers often take this principle to mean that the arrangement needs to be completely symmetrical. ...
  • Scale. Another basic flower arranging rule to keep in mind is scale. ...
  • Dominance. ...
  • Rhythm. ...
  • Color. ...
  • Orientation.
12 Sept 2018

What are the 4 categories of flowers? ›

The four major groups of flower/foliage types are line, form, mass and filler. Flowers/foliage are not limited to one group but can be classified to fit several groups depending on: openness of blossom. color intensity.

What is the most important tool used by a floral designer? ›

"The most important tools we use are floral clippers, floral netting, and floral tape. Sharp floral clippers are really important to give you a clean cut that will help your flower stems drink more easily and by using floral netting and floral tape you're able to achieve a loose, garden-inspired style more easily."

What are 8 basic tools used in floral design? ›

  • The Floral Knife. A floral knife is an essential tool for every floral designer. ...
  • Floral Branch Cutters. In your floral arranging, thicker stems and branches can be a problem without the right tool. ...
  • Flower Thorn Strippers. ...
  • Floral Cages. ...
  • Floral Tape. ...
  • Floral Foam. ...
  • Florist Wire. ...
  • Floral frog.
20 Sept 2022

Are florists happy? ›

Nearly nine out of 10 florists and gardeners say they are happy, he writes in his book, Happiness by Design, which has been described by some as one that may make you quit your job.

Are florists rich? ›

According to the Bureau of Labor And Statistics, the average mean salary for a florist is $27,750, with an hourly wage of about $13.34.

What is level 3 floristry? ›

The Level 3 Advanced Technical Diploma in Floristry is for learners who are interested in developing the specific technical and professional knowledge and skills that will lead to meaningful employment in the floristry industry. Learners will explore a wide range of industry areas.

Is selling flowers a good business? ›

And those bouquets are big business, with the floral industry generating more than $5 billion in revenue every year. With plenty of opportunities to break into the market and earn a profit, now is a great time to start a florist business.

Are flowers a good business? ›

Running a flower business can be a highly profitable endeavour. Once you wrap your head around pricing, see the value in managing your costs, learn marketing, and conquer sales, you'll start to see a lot of money in your bank account.

How do you describe a flower shop business? ›

A florist shop is a retail establishment that sells cut flowers and ornamental plants. The floral trade involves activities such as flower care, flower arranging, floral design, merchandising, and often flower delivery. Florist shops are an ever popular industry and one of the most searched guides on our website.

Is florist a dying industry? ›

About 74,787 people work in the US floral industry.

Though this may sound like a big number, it's actually in decline.

What is the future of the floral industry? ›

Excellent Growth Prediction

The compound annual growth rate of the worldwide ornamental flower and plants market is expected to increase by over 6% between 2021 and 2025.

Is being a florist a hard job? ›

Becoming a floral designer is hard work, but it also has many advantages. You'll have opportunities for self-employment (and that coveted flexible schedule—if you decide to start your own business). You'll experience a greater connection to nature and the environment.

What are some questions to ask about flowers? ›

Everything you ever wanted to know about flowers.
  • What is the most popular flower? ...
  • Which flowers last the longest? ...
  • What is the most expensive flower in the world? ...
  • Why do flowers make us happy? ...
  • What is the best way to send flowers? ...
  • What do 12 roses mean? ...
  • What do white roses mean?
17 May 2021

What questions should a florist ask a customer? ›

How to Wedding Florist Consults: 5 Questions to Ask Your Clients
  • QUESTION 1: Paint me a vision for the day. ...
  • QUESTION 2: What are you most excited about on your wedding day? ...
  • QUESTION 3: What is your budget? ...
  • QUESTION 4: What is stressing you out the most? ...
  • QUESTION 5: If you could ask me anything, what would it be?
10 May 2022

What questions do you ask a flower seller? ›

35 important questions to ask a florist
  • Is the florist available on the date of your event (or the date you need your flowers)?
  • How long have they been in business?
  • How many events/weddings do they do each year?
  • How many weddings or events are they providing flowers for the same weekend as your event?

What do I need to know before talking to a florist? ›

7 Things To Know Before Meeting With Your Wedding Florist
  • 1) Know Your Numbers:
  • 2) Know What Kind of Florist You Are Looking For:
  • 3) Know Your Style:
  • 4) Know Your Colors:
  • 5) Know What Is Important To You:
  • 6) Know What is Realistic:
  • 7) Know There Is More To Your Wedding Flowers Than What They Look Like:
1 Jan 2018

What is flower very short answer? ›

A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Angiospermae). The biological function of a flower is to facilitate reproduction, usually by providing a mechanism for the union of sperm with eggs.

Who are the target customer of flower shop? ›

Your Bricks and Mortar In-store Customers are:
  • Home Flower Buyers.
  • Gift Givers.
  • Corporate Buyers.
  • Event Buyers (weddings etc)
  • Funeral Home Flowers.
28 May 2019

What are the 3 main questions to ask in understanding customers? ›

Here are the top 5 questions you'd ask your customers
  • What can my company do to better serve your needs?
  • How satisfied are you with our products/services?
  • What value do we provide?
  • What are your biggest challenges?
  • Why did you choose us over the competition?

What skills does a florist need? ›

You'll need:
  • to be thorough and pay attention to detail.
  • the ability to work well with your hands.
  • the ability to work well with others.
  • customer service skills.
  • excellent verbal communication skills.
  • the ability to come up with new ways of doing things.
  • the ability to work on your own.

What qualities should a florist have? ›

To become a Florist, you will need:
  • Good customer service skills.
  • A good telephone manner for taking and giving details of orders.
  • The ability to use colours and shapes creatively.
  • An interest in buying and selling.
  • Number skills.
  • The stamina to work in a shop all day, sometimes lifting and carrying vases full of flowers.

Is a florist an easy job? ›

Number three - its hard work, really hard work!

And finally the third thing I wish I knew before I became a florist is (drum roll please) ... That's its jolly hard work! The hours can be incredibly long in fact in peak seasons, I've been known to regularly knock 18 hour days out of the park, week in week out.

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