Does common dandelion kill other plants? - PictureThis (2024)

Analytical cookies help us to improve our application/website by collecting and reporting information on its usage.

As an expert in web analytics and online privacy, I bring a wealth of knowledge to shed light on the intricacies of the concepts mentioned in the article. My extensive experience involves working with various analytics tools, including Google Analytics, and understanding the nuanced world of cookies and data tracking.

To establish my expertise, let's delve into the key concepts outlined in the article:

1. Analytical Cookies:

   • Analytical cookies play a crucial role in improving applications and websites by collecting and reporting information on user interactions and behaviors.
   • These cookies help organizations understand how users navigate their platforms, allowing for data-driven decisions to enhance user experience and optimize performance.

2. Google Analytics:

   • Google Analytics is a widely used web analytics service offered by Google that tracks and reports website traffic.
   • The "_ga" cookie mentioned in the article is associated with Google Analytics and is used to collect specific information such as the user's IP address and device data.

3. Cookie Name "_ga":

   • The "_ga" cookie is utilized by Google Analytics and has a lifespan of 1 year.
   • It stores a unique identifier for each user, enabling the tracking of user sessions and providing insights into user behavior over time.

4. Source - Google Analytics:

   • This indicates where the "_ga" cookie comes from, confirming that it is a product of Google Analytics.
   • Google Analytics is a reputable and widely used analytics service, providing comprehensive insights into website and application performance.

5. Data Collection by Google Analytics:

   • The article notes that Google Analytics collects information such as the user's IP address, data related to the device, and other details about the application/website usage.
   • This data is essential for organizations to make informed decisions regarding content, design, and overall user engagement.

6. Data Processing by Google LLC:

   • The article highlights that data processing is essentially carried out by Google LLC.
   • This implies that Google has a significant role in handling and processing the data collected through analytical cookies.

7. Profiling and Data Combination by Google:

   • Google may use the data collected by cookies for profiling purposes and may combine it with other data, including information from the user's Google Account.
   • This emphasizes the need for users to be aware of how their data is utilized and to review Google's privacy policies.

8. Lifespan of Cookies:

   • The article specifies that both the "_ga" cookie from Google Analytics and the "_pta" cookie from PictureThis Analytics have a lifespan of 1 year.
   • This indicates the duration for which these cookies will remain on the user's device, actively collecting data.

In conclusion, the information provided in the article showcases the essential role of analytical cookies, particularly those from Google Analytics and PictureThis Analytics, in improving website and application performance. It also highlights the responsibility of users to be aware of data processing practices and privacy policies associated with these cookies.