Creating the Perfect Airbnb Listing will increase sales (2024)

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Creating the Perfect Airbnb Listing is Part 1 of our 14 Part Series

Hosting your home, guesthouse, condo, apartment or room on Airbnb can be a great money maker for you.

But to get started bringing in that extra cash, you first have to get vacationers to want to book your place.

Table of Contents

How to get Travelers to Want Your Space

That’s why you have to have a winning listing on the site.

ImagineCreating the Perfect Airbnb Listing and people will flock to your property.

There are some tips you can follow to make sure that your listing jumps out at potential guests.

The Right listing makes them feel like they have to rent your place immediately before someone else does.

Your Pants are ON FIRE!

You have to write a headline while Creating the Perfect Airbnb Listing that grabs the person’s attention.

It has to compel them to want to read the listing in its entirety.

Then you have to be able to describe your space in a way that further whets their appetite and creates that longing spark within them that says, “I have to go there!”

Complete Your Profile;Creating the Perfect Airbnb Listing

Finally, you need to make sure that your profile clinches the deal.

Though all of that might seem complicated, it’s a lot easier to do than it sounds.

Your headline needs to appeal to whoever your audience is.

Creating a headline for family travelers is different than creating one for high-end executives.

Discover your potential audience and then create the headline to appeal to that demographic.

“Family Appeal” is an Opportunity

For a family crowd, you’d talk about all the fun, safe and kid friendly things about the space as well as the location where your space is located.

If you’re appealing to a family, then highlight things about the place for your headline that parents like.

For example, “Great yard for kids to play in” or mention what it’s located near that parents want to take their kids to.

In fact, it is important to showcase the features of your home in the headline and you can tap into your target audience’s desires.

Romance is In The Air!

If it’s a romantic feature and your audience is couples, then focus on things that couples like.

Use words like romantic getaway, time for each other, or secluded paradise.

Once you have a headline that grabs attention, you have to write the meat of the listing – which is all about your home and its amenities.

This is where you want to put in what the space looks like.

Talk about how many beds the location has, how many bathrooms and how large the space is.

Draw out the features after that.

Point out what your house has to offer – such as its close proximity to whatever is popular in that area.

When you create the listing portion, don’t use long block paragraphs.

People tend to skim wordy listings and you don’t want them to miss anything.

Instead break up the description into an easy to read format.

You should list unique things about your kitchen or the bedrooms such as, “view of the ocean” and point out whatever it is that makes your place the one they’ll want.

Talk about all of the amenities the place has such as a pool or hot tub or bath with jets.

Be sure to invite the potential guest to reach out to you with something like, “Get in touch with me now if you have any questions or to book your reservation!”

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About The Author

Creating the Perfect Airbnb Listing will increase sales (4)

Susan Wetmore

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I am a Mother of two and active Aunt to six kids ranging in age from 3 years to 24 years. I am a seasoned enthusiastic Mom and Blogger that is highly active in school activities, crafting, and an award-winning volunteer at Second Harvest Food Bank. I love to Cook and Bake and share my gift with Family and Friends. Owner of TOTS: Business and TOTS: Family.

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Creating the Perfect Airbnb Listing will increase sales (2024)

FAQs

How do I increase sales on Airbnb? ›

You can improve the popularity of your listing by:
  1. Responding quickly to guests' queries.
  2. Increasing flexibility: Keep the minimum stay duration to 1 night. This will ensure that your listing qualifies for more search permutations.
  3. Promote the listing: Ask your previous guests to recommend the listing to their friends.

How to write the perfect Airbnb description? ›

Write your listing description
  1. Keep it brief. Guests often scan listing descriptions for key features. ...
  2. Tell the story of your space. Be specific about the experience you're offering guests. ...
  3. Focus on special features. Explain what sets your place apart, highlighting the top amenities guests want. ...
  4. Be realistic.
Nov 18, 2020

How can Airbnb increase revenue? ›

Here are our 8 tips for doing just that.
  1. Growing your Airbnb Revenue, ADR, and Occupancy. Offer an Airbnb Experience. ...
  2. Offer an Airbnb Experience. ...
  3. Price Right. ...
  4. Optimize your Listing. ...
  5. Elevate your Amenities. ...
  6. Ensure Cleanliness. ...
  7. Host more People. ...
  8. Become a Superhost.

What makes an Airbnb listing stand out? ›

Successful hosts focus on the areas unique to their niche and that set their property apart. Travelers choose vacation rentals over hotels for specific reasons, including access to a kitchen, extra space, and privacy. Smart hosts focus on those areas. A well-equipped kitchen separates you from any competition.

How do I increase my listing views on Airbnb? ›

Go all in on the description: Make your title and description fun, detailed, and informative. Explain the amenities, shared spaces, and what makes your space unique. Upload high-quality photos: Your photos are a guest's first impression of your space on the search results page. Get tips on taking great photos.

How to attract more clients on Airbnb? ›

How Do I Increase My Bookings on Airbnb?
  1. Turn on Instant Book. ...
  2. Price your rental competitively. ...
  3. Avoid canceling bookings. ...
  4. Respond to guests as soon as possible. ...
  5. Choose a flexible cancellation policy. ...
  6. Reduce your minimum stay and increase your maximum stay. ...
  7. Boost your reviews. ...
  8. Keep your calendar up-to-date.
Nov 26, 2023

What is an example of a good review on Airbnb? ›

5 Positive Airbnb Review Examples

They communicated well, followed the house rules, and even checked out early. I'd be happy to host them again. We had a great experience hosting [guest name]. They were so easy to communicate with and left the place clean and tidy.

What is a sample of a great review for Airbnb? ›

Good Airbnb review examples:

Communication was very easy. [Guest name] is welcome at our place anytime. –[Guest name] and [his/her] partner were great guests. Good communicators, respectful, and left our home in good condition.

How should I structure my Airbnb business? ›

A sole proprietorship should be okay for just 1 or 2 properties. But if you're planning on scaling to 3 or more units, and especially if you're going to start managing other people's properties, you'll have to consider a more formal structure such as a limited liability company (LLC) or an S corporation.

What is a good profit for Airbnb? ›

For example, according to a recent analysis, Airbnb hosts have an average monthly income of $924. Several host earnings exceeded $12,000 per month, while some fell below $200. An added advantage is that a host has the freedom to set his or her pricing on Airbnb.

How do I know if Airbnb is profitable? ›

Try a few tests to see if there's a market for you to profit from: Look at similar properties and check their Airbnb occupancy rate. Review their prices per night and guests and multiply by their occupancy rate. Get a third-party service like AirDNA or Jetstream to get an estimate of your yearly revenue.

How much profit can you make doing Airbnb? ›

According to Earnest.com, about one in two Airbnb hosts earns less than $500 per month and nearly three in every four earns less than $1,000 per month. Only one in ten hosts will earn $2,000 or more per month.

What makes an Airbnb successful? ›

First Impressions. As simple as it may seem, friendliness is a distinguishing factor for Airbnb hosts. Successful hosts are often those who are able to imagine themselves as a guest, and it's a good idea to reply quickly and pleasantly to all guest queries, which creates a better rapport and connection.

What do Airbnb guests want most? ›

The basics: Airbnb must-haves
  • Iron and ironing board.
  • Fully-furnished kitchen so guests can cook their own meals.
  • Washer/dryer and detergent.
  • Hot water.
  • Air conditioning and/or heating if/when necessary.
  • TV (with cable or Netflix etc.)
  • Wireless internet (Wi-Fi)
  • Private entrance to the home.
Jan 26, 2024

What factors made Airbnb so successful? ›

Overall, Airbnb's success can be attributed to a combination of factors, including a unique business model, innovative use of technology, and savvy marketing. By disrupting the traditional hotel industry and creating a more authentic travel experience, they have transformed the way people think about travel.

What is 500 character description on Airbnb? ›

Airbnb limits the length of this description to 500 characters, so be sure to keep it brief and focused on the experience the guest can expect in your home. Remember, there are other sections where you can include additional details about the space, location, and destination attractions.

How do I write a good review for Airbnb host example? ›

[Guest First Name] is fantastic and such a delight to host. Communicates well, respectful of the place, and left everything clean. Really enjoyed hosting you [Guest First Name] and would love to have you stay with us again. [Guest First Name] stayed at our place and we couldn't have been happier.

How many words are allowed in an Airbnb description? ›

Short Description

On Airbnb, they cap this section at 500 characters max (about three or four sentences, on average) to really encourage you to be selective about what details you include. Expand on your unique selling points.

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