Consumer Buying Trends (2024)

Did You Know …

• 65% of Americans feel special when receiving flowers..**
• 60% of Americans believe a gift of flowers has a special meaning unlike any other gift.**
• 77% of Americans perceive those who give flowers to be thoughtful.**
• 70% of Americans say the color of flowers adds to the impact of the gift.**
• 69% of Americans say the sight and smell of flowers can improve their mood.**

73% of Americans have a high appreciation of flowers.**

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By generation:

• 76% Gen Y
• 73% Gen X
• 72% Baby Boomers

92% of women say the best reason to receive flowers is JUST BECAUSE.*

Nearly 4 in 10 Americans say florists have helped them in a past or current relationship!*

It’s as good to give as to receive: 80% of Americans say RECEIVING flowers makes them feel happy; 88% say GIVING flowers makes them happy.*

Flowers are memorable:

• 89% of Americans remember the last time they gave someone flowers,
• 77% of women remember the last time they received flowers.*

* SAF Omnibus Survey 2015
** Generations of Flowers Study 2016

Consumer Trends on Buying Flowers

Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases):

What are consumers buying?

Who’s buying?

For fresh flowers only:

For whom are they buying?

For fresh flowers only:

Occasions/Reasons for Buying Cut Flowers

• About three quarters of purchases (77%) of cut flowers are made with a reason/occasion in mind, and 23% of people say they bought flowers “just because.”
• Top occasions for purchasing flowers are birthdays (12%) and anniversaries (12%).