Best Life Insurance Companies for Young Adults (2024)

Life insurance is often thought of as something you need as you get older. But it can be extremely valuable for young adults who are planning to start a family in the future or are growing their families. And because life insurance premiums increase with age, buying a policy while you are young and healthy can help you lock in an affordable rate.

To select the best insurance companies you'll find in our list, we analyzed 91 insurance companies across more than 50 data points. We also reviewed information from J.D. Power and A.M. Best to get a better picture of how good a company's customer service is and what its financial strength is like.

Best Life Insurance Companies for Young Adults in 2024

Why Trust Us

91

Companies reviewed

55

Features considered

5,005

Data points analyzed

We collected over 5,000 data points from 91 life insurance companies to measure financial stability, customer satisfaction, product and feature variety, and the overall buying experience. We then evaluated each company based on 55 metrics to develop unbiased, comprehensive reviews.

Read our Full Methodology

Compare life insurance quotes with our partner Covr Financial from multiple providers before buying.

Best Life Insurance Companies for Young Adults

Best Life Insurance Companies for Young Adults

  • Our Top Picks
  • Protective
  • Mutual of Omaha
  • Nationwide
  • See More (1)
  • Compare Providers
  • Our Verdict

  • More Ratings of Top Life Insurance Companies

  • Frequently Asked Questions

  • What is the Difference Between Term and Whole Life Insurance?

  • How Much Does Life Insurance Cost?

  • How Much Life Insurance Do I Need?

Best Overall :Protective

Best Life Insurance Companies for Young Adults (1)

  • AM Best Rating: AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.A
  • Accepts Credit Cards:Yes

Pros and Cons

Pros

  • Tied for cheapest term life insurance

  • Superior financial strength

  • Term lengths up to 40 years

  • Same-day coverage for eligible applicants

Cons

  • Below average J.D. Power customer satisfaction ranking

Why We Chose It

Based on our review of 90 life insurance companies, we determined that Protective is the best life insurance company for young adults overall. It’s also our top pick for best term life insurance companies.

Protective has excellent pricing for term life insurance policies, which makes it a great option for young adults who need cheap term life insurance. Out of the “best” companies on our list, Protective tied with Banner for having the cheapest term life insurance premiums.

In terms of coverage, Protective offers term, whole, universal life (UL), indexed universal life (IUL), and variable universal life (VUL) insurance, as well as no-medical-exam policies. You can get a quote and apply online for term life insurance, and get same-day coverage if you meet the underwriting requirements. Protective’s term life policies can be converted to permanent coverage and are renewable once the term ends. Plus, you can choose term lengths of up to 40 years, which is the longest we’ve seen among the providers we reviewed.

While Protective has superior financial strength, with an A+ (Superior) rating from AM Best, the company falls short when it comes to overall customer satisfaction. In J.D. Power’s Individual Life Insurance Study, Protective scored 752 out of 1,000, which is below the industry average of 776 out of 1,000; it placed 16th out of 21 major life insurance companies.

Read the FullProtective Life Insurance Review

Runner Up, Best Overall :Banner by Legal & General

Best Life Insurance Companies for Young Adults (2)

  • AM Best Rating: AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.A+
  • Accepts Credit Cards:No

Pros and Cons

Pros

  • Tied for cheapest term life insurance

  • Option to stack coverage with term riders

  • Term lengths up to 40 years

  • Generous term conversion period

Cons

  • Limited policy types available

  • Fewer riders than some competitors

Why We Chose It

Banner tied with Protective for the cheapest term life insurance and also has term lengths up to 40 years. But it offers fewer coverage options and riders than Protective, which is why it took the runner-up spot for best life insurance company for young adults.

But if you’re interested in a term life insurance policy, Banner is a great provider to consider. You can get more than $10 million in coverage, and term policies are convertible until the end of the term (or until age 70). They are also renewable if you prefer to extend term coverage beyond the original term. We like that you can stack your coverage by adding term riders to your base policy for 10, 15, or 20 years; stacking allows you to increase your coverage for specific periods in life, like when you’re paying off a mortgage, while maintaining an affordable base policy.

In addition, Banner offers no-medical-exam policies to eligible applicants, as well as online quotes, online applications, and same-day coverage for some individuals.

However, you can only buy term life insurance and universal life insurance from Banner, and the company offers fewer riders for customization compared to many other providers we reviewed.

Read the FullBanner Life Insurance Company Life Insurance Review

Best for Customization :Mutual of Omaha

Best Life Insurance Companies for Young Adults (3)

  • AM Best Rating: AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.A+
  • Accepts Credit Cards:Yes

Pros and Cons

Pros

  • Living benefits riders included with many policies

  • Uncommon riders available

  • No-medical-exam policies for eligible applicants

  • Return-of-premium term life insurance

  • Live chat

Cons

  • Can’t apply online for term life insurance without an agent

  • No traditional whole life or variable universal life policies

Why We Chose It

While many companies let you customize your policy, we chose Mutual of Omaha as the best life insurance company for young adults who want to customize their coverage. This is because the company offers a wide selection of riders and policy features, including less common ones, such as a disability income rider and a return-of-premium feature on some of its term policies.

If you add a return-of-premium rider to your term life policy, you can recoup up to 100% of your premiums paid if you outlive the term. Plus, most policies include living benefits riders for terminal and chronic illnesses at no upfront cost; some policies include living benefit riders for terminal, chronic, and critical illnesses at no upfront cost. For these reasons, it’s also our top pick for best life insurance companies for living benefits.

Through Mutual of Omaha, young adults can purchase term life, universal life, indexed universal life, or final expense whole life insurance. The company doesn’t sell traditional whole life insurance or variable universal life insurance. In addition, some policies are available without a medical exam to eligible applicants.

You can get a quote for term life insurance on Mutual of Omaha’s website, but you must apply through an agent. If you need help, you can reach an agent during business hours via phone call or live chat.

Read the FullMutual of Omaha Life Insurance Review

Best for Living Benefits :Nationwide

Best Life Insurance Companies for Young Adults (4)

  • AM Best Rating: AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.A+
  • Accepts Credit Cards:Yes

Pros and Cons

Pros

  • Excellent customer satisfaction ratings

  • Wide selection of policy types

  • Most policies include three living benefits riders

  • No-medical-exam policies available to eligible applicants

Cons

  • Does not offer live chat

  • Not the lowest pricing for term policies

Why We Chose It

Nationwide is our choice for best life insurance company for young adults for living benefits, and it’s our top pick for best life insurance companies overall. Most of Nationwide's life insurance policies include three living benefits riders—for terminal illness, chronic illness, and critical illness—at no upfront cost.

For young adults who want the most policies to choose from, Nationwide is also a great pick. The company offers a wide selection of policy types, including term life, whole life, universal life, indexed universal life, and variable universal life. Plus, some applicants in good physical health may be eligible for life insurance without a medical exam for up to $5 million in coverage.

In terms of third-party ratings, Nationwide has excellent marks. In J.D. Power’s 2021 U.S. Individual Life Insurance Study, Nationwide was ranked second out of 21 companies. It received a score of 813 out of 1,000, which is well above the industry average of 776 out of 1,000.

It’s worth noting that Nationwide’s pricing for term life insurance policies were about average based on our research. We collected quotes for 30-year $250,000 term policies from 32 life insurance companies for males and females in excellent health aged 25, 40, and 55 years old.

But while price is important, it’s equally important to consider included benefits. Nationwide’s term policies automatically include chronic, critical, and terminal illness riders free of charge—you can get a quote online to see how much you will pay.

Read the FullNationwide Life Insurance Review

Compare the Best Life Insurance Companies for Young Adults in 2024

Best For

AM Best Rating

AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.

Term Life Sample Cost

Policy Types

Accepts Credit Cards

Reset All

ProtectiveBest OverallA$22.92/monthIndexed Universal (IUL), Term, Universal (UL), Variable Universal (VUL), WholeYesGet A Quote

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Banner by Legal & GeneralRunner Up, Best OverallA+$22.92/monthTerm, Universal (UL)NoGet A Quote

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Mutual of OmahaBest for CustomizationA+$28.38/monthFinal Expense, Indexed Universal (IUL), Term, Universal (UL)YesGet A Quote

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NationwideBest for Living BenefitsA+$26.25/monthFinal Expense, Indexed Universal (IUL), Term, Universal (UL), Variable Universal (VUL), WholeYesGet A Quote

Hide, not for me

Final Verdict

Based on our comprehensive review of the 90 life insurance providers in our database, Protective stands out as the best life insurance company for young adults overall. Protective and Banner tie for the cheapest term life insurance of the providers we reviewed, and both companies offer term lengths of up to 40 years. This feature may be particularly valuable for young adults with decades of income-earning potential ahead of them.

For policy customization and living benefits, Mutual of Omaha and Nationwide are each excellent picks. But before you choose a company to go with, collect multiple quotes and compare the coverage and benefits each company offers.

More Ratings of Top Life Insurance Companies

  • Best Life Insurance Companies
  • Best Life Insurance for Seniors
  • Best Life Insurance Companies for People Over 50
  • Best Whole Life Insurance Companies
  • Best Universal Life Insurance Companies
  • Best Children’s Life Insurance Companies

Frequently Asked Questions

What is the Difference Between Term and Whole Life Insurance?

There are two main categories of life insurance—term life insurance and permanent life insurance. Whole life insurance is one kind of permanent life insurance, but it’s not the only one. Universal life insurance, which is another common form of permanent coverage, is a more flexible type of whole life insurance.

One of the major differences between term and permanent life insurance is the length of coverage. Term life insurance provides coverage for a fixed number of years, whereas permanent life insurance provides coverage for your lifetime, as long as the premiums are paid.

In terms of cost, permanent policies are usually more expensive than term life policies while you’re young, but term life rates increase with age and don’t build a cash value like permanent policies do.

How Much Does Life Insurance Cost?

The cost of life insurance depends on a variety of factors, like your age, overall health, insurance company, and the type of policy. In general, permanent life insurance is more expensive than term life insurance, and term life insurance premiums are cheapest while you’re young and in good physical health.

To better understand price, we can look at sample rates for term life insurance from some of the best life insurance companies for young adults. For a $250,000 30-year term policy from Protective, for example, a healthy 25-year-old might pay about $16 per month.

When choosing a life insurance company as a young adult, cost isn’t the only factor you should consider. It’s important to look into other features, like what accelerated death benefit riders are available and whether term policies are convertible, as you compare companies and get quotes.

How Much Life Insurance Do I Need?

There are a few ways to figure out how much life insurance to get. For instance, you could purchase an amount of coverage equal to your salary multiplied by a certain number of years. For example, if you make $100,000 per year and want to ensure your family has financial protection for 10 years, you might choose a policy with a $1 million death benefit.

Another option is to choose a coverage amount based on how much money your family would realistically need to continue the same standard of living without your income. Add up costs like your mortgage payment, health insurance premium, childcare costs, and food expenses. You should also factor in the cost of a funeral or final medical bills if you were to pass away.

If you still need guidance choosing a life insurance death benefit, an insurance agent can help you analyze your income replacement needs. Many life insurance companies provide an online coverage calculator for this purpose.

How We Chose the Best Life Insurance Companies for Young Adults

To find the best life insurance companies for young adults, we used a comprehensive methodology to review and compare providers. Before we started evaluating individual companies, we consulted third-party studies to learn what young adults want from a life insurance provider. Studies include J.D. Power’s 2021 U.S. Individual Life Insurance Study and the 2021 Insurance Barometer Study by Life Happens and LIMRA.

Next, we collected data on 91 life insurance companies. We evaluated these companies based on over 50 data points within the following categories:

  • Financial strength
  • Cost
  • Policy types and features
  • Policy riders
  • Customer satisfaction
  • Customer complaints
  • Online tools
  • No-exam options

Companies with reasonably-priced term policies and digital features like online quotes, online applications, same-day issue, and no-medical-exam options generally ranked highest. Companies with educational resources and live chat also did well.

Once we established which companies scored the best based on these and similar criteria, we favored companies with an AM Best Financial Strength Rating of A+ (Superior) or A++ (Superior). We omitted companies that received more than 1.25 times the expected number of consumer complaints averaged over three years, according to National Association of Insurance Commissioners (NAIC) complaint data.

Best Life Insurance Companies for Young Adults (5)

Best Life Insurance Companies for Young Adults (2024)

FAQs

Best Life Insurance Companies for Young Adults? ›

Nationwide is the best overall life insurance company for young adults, with a MoneyGeek

MoneyGeek
MoneyGeek provides free, expert-driven advice and personalized tools to help you feel on top of your finances. Auto Insurance. Home Insurance. Renters Insurance. Life Insurance.
score of 98 and an average monthly cost of $12. GEICO is our top choice for customer satisfaction, earning a score of 97.

What type of life insurance is best for young adults? ›

The best type of life insurance for most young adults is term life insurance. Term life is affordable, easy to manage and understand, and only lasts during the period of your life when you have the biggest expenses, like paying down a mortgage or raising children.

What is the best insurance company for young adults? ›

There's no single company that always offers the best car insurance for young adults, but certain options stand out. Our rate estimates show that USAA and Geico are consistently affordable choices for younger drivers in their 20s.

Who is the most trustworthy life insurance company? ›

Here are Bankrate's picks for the best life insurance companies based on various financial and consumer needs.
  • Guardian: Best for life insurance coverage without a medical exam.
  • MassMutual: Best for whole life insurance.
  • Mutual of Omaha: Best for digital accessibility.
  • Nationwide: Best for customer satisfaction.

What life insurance should I get at 25? ›

Term Life Insurance

A 25-year-old could use this policy to cover final expenses and other debts. Even if you don't need the coverage today, you'll have it set up for the future when you might have a family, a mortgage, and other uses for life insurance.

Is life insurance worth it in your 20s? ›

Benefits of getting life insurance as a young adult.

Life insurance for young people is a particularly good idea if you have dependents who rely on your income, you have a lot of debt, or you want to lock in lower premiums while you're young and generally healthy.

How much life insurance should a young person have? ›

Based on the value of your future earnings, a simple way to estimate this is to consider 30X your income between the ages of 18 and 40; 20X income for age 41-50; 15X income for age 51-60; and 10X income for age 61-65. After age 65, coverage is based on net worth instead of income.

What is the best insurance company for people in their 20s? ›

The Best Car Insurance Companies for 20-Year-Olds Are Travelers, State Farm, Erie Insurance, USAA, and Nationwide.

What is the cheapest insurance for young people? ›

NJM, Erie and Geico offer some of the cheapest insurance for young adults. Young drivers may be able to save on their premiums by shopping around, looking for discounts and maintaining clean driving records.

What is the best insurance company for a 20-year-old? ›

USAA is the cheapest car insurance company for adding a 20-year-old driver to a parent's policy, according to our analysis. USAA car insurance is only available to military members and their families, so other good options to check out are Geico and American Family.

What is the #1 life insurance company? ›

List of life insurance companies. Researching the top 10 life insurance companies can offer valuable insights when considering your options. Based on the latest 2023 data from the National Association of Insurance Commissioners (NAIC), New York Life leads the pack with a 6.86 percent market share.

What is the number one trusted life insurance company? ›

State Farm had the highest rating for overall customer satisfaction in J.D. Power's 2022 U.S. Individual Life Insurance Study, with a score of 843 (the study's average was 790). It also has a three-year average NAIC complaint index of 0.46, which means the company had fewer complaints than expected for its size.

Which insurance company has the highest customer satisfaction? ›

Home insurance customers expressed satisfaction with USAA at 96 percent, Amica Mutual at 90.4 percent, and Country Insurance at 90.2 percent. Life insurance companies ranked in customer satisfaction were American General at 83.2 percent, Jackson National at 80.6 percent and Allstate at 80.5 percent.

How much a month is a $500,000 whole life insurance policy? ›

How much does whole life insurance cost? A 30-year-old in good health could pay about $451 per month for a whole life insurance policy with a $500,000 coverage amount. Generally speaking, whole life is significantly more expensive than term life insurance.

What types of insurance are not recommended? ›

15 Insurance Policies You Don't Need
  • Private Mortgage Insurance. ...
  • Extended Warranties. ...
  • Automobile Collision Insurance. ...
  • Rental Car Insurance. ...
  • Car Rental Damage Insurance. ...
  • Flight Insurance. ...
  • Water Line Coverage. ...
  • Life Insurance for Children.

At what age should you stop buying life insurance? ›

If you die unexpectedly, your family will be able to pay bills, send the kids to school or just manage the costs associated with your burial with less financial strain. Things get more complex when you consider life insurance for older buyers. Many people in their 60s and 70s may no longer need life insurance.

What is the best life insurance for a 20-year-old? ›

Compare the Best Life Insurance Companies for Young Adults in 2024
Best ForTerm Life Sample Cost
ProtectiveBest Overall$22.92/month
Banner by Legal & GeneralRunner Up, Best Overall$22.92/month
Mutual of OmahaBest for Customization$28.38/month
NationwideBest for Living Benefits$26.25/month

What type of insurance should a young healthy person have? ›

A high-deductible plan may be a good fit if you are generally healthy and won't need much more than preventive care. In a low-deductible plan, you'll pay a higher premium but can meet your deductible sooner. Low-deductible plans do not offer an HSA.

Should you get life insurance as a young adult? ›

Benefits of getting life insurance as a young adult

Young adults who are healthier and have a lower risk of medical conditions are more likely to secure lower premiums. And once you've obtained a policy, you can typically continue paying the same premium for decades.

Is life insurance a good investment for young adults? ›

The younger you are, the lower your premium will be, which means you'll be able to pay that rate for the entirety of your life insurance policy if you select a policy type that offers stable premiums. Life insurance could be a great financial investment for young adults.

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