Banks Lean on Startups to Bolster Their Digital Futures (2024)

BEVERLY HILLS, Calif. — Citigroup and other banks are increasingly looking to startups to help them compete in a world in which Google, Apple and other tech firms are rapidly becoming potential threats.

In a small and very crowded room at the Beverly Hilton at the Milken Institute Global Conference, Debby Hopkins, chief innovation officer at Citi and chief executive at Citi Ventures, said the bank is "boldly stepping" into the disruption scene.

"The name of the game has to be speed," said Hopkins.

Like some of its rivals, Citi has been seeking out startups that can scale. It hosts hackathons — a word some heavily regulated banks fear to say out loud– around the world. And Citi has a fund to invest in disruptors like automated investment service Betterment.

"Partnering is very important," Hopkins said, because it can help banks extend their offerings and understand technologies that could take off.

To be sure, the titans have an uphill battle in nurturing Silicon Valley-like thinking into their decades-old companies that employ tens of thousands of employees. They also face significant regulatory hurdles that challenge innovation efforts.

Still, the need to modernize banking is vital. At the World Economic Forum in Davos, Bank of England Governor Carney said tech companies could do to banking what Uber is doing to taxis, for example.

But sandboxes, a software testing environment that isolates the testing from apps running in production, are seen as a way to provide startups with a runway without destroying the incumbents' business lines.

Arjan Schutte, founder and managing partner of Core Innovation Capital, said sandboxes are a powerful way to work with innovators as they "give front row seats to understand what's going on."

The Consumer Financial Protection Bureau also has an initiative designed to nurture innovation.

Pursuing the Underbanked

In banking, many institutions are more aggressively pursuing an audience who needs a different kind of banking: the underbanked.

People who live paycheck to paycheck often face heavy fees and overdraft charges.Schutte said ACH payments can take days to clear, which doesn't work for people who need to keep better track of their liquidity. Many use expensive products like payday loans or visit pawn shops to take care of an emergency instead of waiting for something that could cost less.

Some heavy hitters believe the potential to reimagine money for the underbanked is huge. Bill Gates has been advocating the use of mobile phones to bring banking to more people, for example.

Better cash flow tools have been an area of interest among upstarts that are trying to design digital experiences with the promise of transparent fees (or no fees). Even,Level, and Digit are among the new crop of startups trying to help consumers smooth out the timing of income and payments owed. Cryptocurriences, meanwhile, aim to quicken payments that could, among other things, help consumers avoid late fees when they need to wait until the last minute to pay for something.

Phin Upham, principal at Thiel Capital, said some companies are already improving the ways they think about repeat business among the underserved. He cited LendUp, which can offer consumers lower rates over time, as an example of a startup trying to improve the relationship. Check-cashing shops have also been working to enhance their loyalty programs.

But with all of this digitization of financial services come newer risks. Upham, for one, points out one very real concern: algorithms taking the narrative out of finance. Just as Google can serve up an ad based on a link for shoes a person clicked on by accident, an algorithm could include a false piece of data, he said. Sure, the tech can serve more people but it could also make a different kind of error.

He sees a future where banks could effectively disappear as they become more like utilities. Consumers may login to a dashboard and choose from various offers without necessarily being tied to any one brand, he said.

"Ten years from now, finance will be more like water," said Upham. "Turn on the tap and water comes out."

Banks Lean on Startups to Bolster Their Digital Futures (2024)

FAQs

What is the future of banking in the digital era? ›

Digital technology is transforming the banking industry by improving customer experience, increasing operational efficiency, and reducing costs. Artificial intelligence, blockchain, mobile banking, cybersecurity, big data analytics, and augmented reality are among the key trends shaping the future of banking.

What will banks look like in the future? ›

Walking into a bank in the future might be drastically different, mainly because the customer might be the only human inside the building. Through AI and robotics, the banks of the future will be able to operate without any human assistance.

What is the technology revolution in banking? ›

The Fintech revolution has ushered in innovative payment methods beyond traditional credit cards. Online shopping and payment services like Google Pay, PayPal, Stripe, and PayU, along with e-banking plugins, have replaced the need for physical cards.

How do banks use technology? ›

Banks are adopting faster and more secure payment methods like contactless payments, mobile wallets, and real-time payment systems. These technologies offer convenience, speed, and improved transaction security, enabling customers to make payments seamlessly across various channels and devices.

Why are banks investing in digital technologies? ›

Customer demands and expectations: Customers are increasingly relying on digital channels for banking and financial services, which is driving the need for banks to adopt digital technologies to improve their customer experience, ease of doing transactions, seamless query disintegration, and security.

How is digitization shaping the future of banking? ›

Digitization has enabled banks to leverage the power of data analytics and artificial intelligence (AI) to make better business decisions and offer personalized services to customers.

What is the next big thing in banking? ›

Like digital, the Age of AI is likely to have a transformative impact on the industry, affecting roles in virtually every part of the bank. Not only is the rapid adoption of gen AI the most important trend for banks in 2024—it's also shaping the other nine trends.

Will banks become obsolete? ›

It remains unclear whether traditional banking will become extinct soon; however, what is certain is that its role will continue to evolve if it is going to survive in this ever-changing landscape of finance.

What will replace banks? ›

Fintech is changing the game in banking with its innovative solutions that are easy to access and cost-effective. Traditional banks are realizing the need to catch up with digital trends, especially after recent crises. Their old-fashioned business models aren't equipped for today's fast-paced digital world.

How is technology disrupting the banking industry? ›

The way FinTech disrupts the banking industry is by offering an improved customer-centered approach. A report by the Economist shows that FinTech is fast making banks more customer-centered in their business model. Banks now have more insight into more information through Big Data and Artificial Intelligence.

How technology is disrupting banking? ›

Access: Digital disruptions enable banks to expand their reach beyond traditional geographical boundaries. Through digital platforms, banks can provide services to customers globally, facilitating cross-border transactions, international remittances and increase revenue potential for banks.

How does digital technology affect the banking industry? ›

Digital Transformation:

One of the most significant impacts of technology on the banking sector is the shift towards digitalization. With the advent of online and mobile banking, customers now have access to a wide range of banking services from the convenience of their smartphones or computers.

Which banks spend the most on technology? ›

KeyBank will spend the most on IT/tech as a percent of total assets: Its 2020 spend will amount to 1.8% of total assets as of Q1 2020. Citi's 2020 spend will represent the smallest percent of total assets as of Q1 2020, at 0.2%. Wells Fargo will have the largest annual IT/tech spend by the end of 2020 at $9.61 billion.

How technology helps make banking more efficient? ›

ATMs have reduced the need to go to a bank during traditional banking hours. And debit cards have reduced the need for paper checks and even cash. Consumers need to be careful to avoid impulse buys and to protect themselves from identity theft when taking advantage of banking technology.

How is AI used in banking? ›

AI for corporate banking automates tasks, boosts customer services through chatbots, detects fraud, optimizes investment, and predicts market trends. This increases productivity, lowers costs, and provides more individualized services. Q. How AI helps in banking risk management?

What is the outlook for the digital banking industry? ›

In the Digital Banks market market, the projected Net Interest Income worldwide is set to reach US$2.19tn in 2024.

How digital transformation is changing the banking industry? ›

Digital transformation in banking represents a shift from traditional to customer-centric, digitally driven operations. It is driven by factors such as customer demands, operating models, modernized infrastructure, data analytics, a digitally driven market, and the adoption of digital technologies.

What is the future of digital payments? ›

The Unified Payment Interface (UPI) and digital payment methods have transformed how small businesses transact, increasing convenience and cost savings. The digital payments market of India is expected to grow at a CAGR of 50% and exceed 400 billion transactions in FY2026–27, up from 100 billion in FY2022–23.

How is digital banking changing the world? ›

Digital banking means much more than just going paperless and being able to process more information in the shortest possible time. Leading companies are offering improved customer experience and delivering more efficient services.

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