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For generations, baking soda has been the go-to for families’ everyday tasks — from cooking to cleaning to deodorizing. Another longtime trusted use for baking soda? Oral care!
But you don’t have to open one of the orange boxes like Grandma did to get those benefits.ARM & HAMMER™ Toothpastes harness the natural power of baking soda and work differently to give you a better way to brush in 5 unique ways.
1.Remove Up To 5X More Plaque
Talk about a plaque attack! The baking soda in ARM & HAMMER™ Toothpastes dissolves quickly into an active foam, then penetrates deep between teeth and along the gum line. In fact, “the baking soda difference” is clinically proven to make a difference — removing up to 5 times more plaque in hard-to-reach places compared to non-baking soda toothpastes.
2.Neutralize Plaque Acids More Effectively
Without proper care, plaque acids can weaken and erode your enamel. No other ingredient neutralizes those harmful plaque acids better than baking soda — andARM & HAMMER™ Toothpastes are powered by the most effective levels of baking soda*.
3.Whiten Teeth More Gently
A whiter smile is on just about everybody’s wishlist, but sacrificing healthy enamel to get one isn’t a fair tradeoff. ARM & HAMMER™ Toothpastes gently lift and remove surface stains to whiten your teeth without harming your enamel and are less abrasive than the leading whitening toothpastes.
Tip: For even more whitening power, try Advance White™ Extreme Whitening Toothpaste with special Stain Defense™ technology that removes stains and prevents new ones from setting in.
4.Protect Enamel with Less Abrasivity
Once your enamel is gone, it’s gone. But did you know your toothpaste can actually make a difference in protecting it? Here’s why: All toothpastes use different kinds of abrasives to remove plaque. Over time, some of these abrasives can scratch your enamel, making your teeth more vulnerable to acid erosion. Baking soda is a much less abrasive way to remove plaque (remember, our toothpastes remove up to 5X more plaque in hard to reach places!) than brushing with non-baking soda toothpastes — for a safer way to prevent enamel damage.
5.Guarantee Your Satisfaction, 100%
With so many proven benefits — from more plaque removal to a gentler way to whiten — ARM & HAMMER™ Toothpastes give you a better way to brush with baking soda. In fact, we’re so confident you’ll love it that we offer a Love It or Your Money Back Guarantee.
Can a toothpaste change your life? Yes! By using a baking soda-powered toothpaste from
ARM & HAMMER™, you can get stronger, healthier teeth and gums for years to come!* *
*among leading U.S. brands
**with daily use
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Tips to freshen things up
Oral Care
Be Sensitive to Your Teeth
Avoid citrus and acidic foods that may trigger tooth sensitivity.
3 of 222 How To
As an oral care enthusiast with a deep understanding of dental hygiene, I can attest to the significance of incorporating baking soda into your oral care routine. The ARM & HAMMER™ Toothpastes, which leverage the natural power of baking soda, offer a unique and effective approach to dental care. Here's a breakdown of the key concepts mentioned in the article:
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Baking Soda for Plaque Removal: The article highlights that ARM & HAMMER™ Toothpastes contain baking soda, which dissolves quickly into an active foam. This foam penetrates deep between teeth and along the gum line, demonstrating a clinically proven ability to remove up to 5 times more plaque in hard-to-reach places compared to non-baking soda toothpastes.
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Neutralizing Plaque Acids: Plaque acids can weaken and erode enamel if not properly addressed. Baking soda, a key ingredient in ARM & HAMMER™ Toothpastes, is emphasized as the most effective substance for neutralizing harmful plaque acids, showcasing the product's commitment to enamel protection.
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Gentle Teeth Whitening: ARM & HAMMER™ Toothpastes are promoted as providing a gentler way to whiten teeth. The article emphasizes that these toothpastes lift and remove surface stains without harming enamel, positioning them as less abrasive than leading whitening toothpaste brands. Additionally, it suggests the use of Advance White™ Extreme Whitening Toothpaste for enhanced whitening power.
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Enamel Protection with Less Abrasivity: The article discusses the importance of protecting enamel, noting that some toothpaste abrasives can scratch enamel over time, leaving teeth vulnerable to acid erosion. Baking soda is presented as a less abrasive alternative for plaque removal, with ARM & HAMMER™ Toothpastes positioning themselves as a safer option to prevent enamel damage.
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Satisfaction Guarantee: ARM & HAMMER™ Toothpastes express confidence in their product by offering a Love It or Your Money Back Guarantee. This guarantee is tied to the proven benefits of their toothpaste, ranging from improved plaque removal to a safer way to whiten teeth.
In conclusion, ARM & HAMMER™ Toothpastes differentiate themselves by harnessing the power of baking soda to provide a comprehensive oral care experience. The emphasis on plaque removal, enamel protection, gentle whitening, and customer satisfaction makes these toothpastes a compelling choice for individuals looking to enhance their dental hygiene routine.
