Wooga, who is part of the Playtikafamily brands after being acquired by them for a sum of $200 million back in 2018, is currently celebrating reaching a milestone of $500 million in lifetime revenue with its hidden object-based game June's Journey.
The free-to-play game June's Journey which features in-app purchases was released in 2017 and is currently the highest grossing hidden object game worldwide which currently makes it the biggest success so far for the company.
After achieving this $500 million milestone the Berlin-based mobile games developer will be looking forward to future successes with its other titles and growing the team at Wooga. This year alone the company has already made 62 new hires which places them at around 300 members of staff.
Growing global success
The managing director at Wooga games Nai Chang commented on the progress that has been made within the company saying “Wooga four years ago was one of the first gaming companies that set out to focus on story-driven casual games, and since then we are proud to have grown into one of the industry leaders in this category with the growing global success of June’s Journey”
Chang went on to talk about the types of games that Wooga aim to release “We have a strong foundation in story-driven casual games, with casual games that push the boundaries of the story-driven category, crafting compelling player fantasies where the player is the star and their actions drive the narrative forward.”
With the current success Wooga has seen from its games such as June's Journey and Switchcraft the company is planning to make use of its expanding team to continue supporting its current five game titles and expand upon its pocket-games portfolio in the future.
Other news from Wooga saw the head of marketing and the user acquisitions manager answering some questions about the growing mobile games industry.
As an expert in the field of mobile gaming and the gaming industry, my deep understanding of the subject allows me to provide comprehensive insights into the article about Wooga and its achievements. My expertise is grounded in a thorough knowledge of gaming trends, industry dynamics, and the specific details surrounding Wooga's trajectory.
Wooga's Acquisition and Financial Milestone: In 2018, Wooga became a part of the Playtika family through a significant acquisition deal amounting to $200 million. This strategic move positioned Wooga under the umbrella of a major player in the gaming industry, fostering opportunities for growth and collaboration. The recent celebration of reaching a lifetime revenue milestone of $500 million with its hidden object-based game, June's Journey, is a testament to the success of Wooga within the Playtika family.
Overview of June's Journey: June's Journey, a free-to-play hidden object game released in 2017, has emerged as the highest-grossing hidden object game globally. The incorporation of in-app purchases has contributed to its revenue success. The game's popularity and financial achievements make it the flagship success for Wooga, showcasing its prowess in the gaming market.
Company Growth and Team Expansion: Wooga's commitment to success is reflected in its continuous efforts to expand its team. With 62 new hires in the current year, the company has now reached around 300 staff members. This strategic expansion aligns with Wooga's vision for future successes, demonstrating its dedication to maintaining a competitive edge in the dynamic gaming industry.
Managing Director's Perspective: Nai Chang, the managing director at Wooga, highlighted the company's journey from being an early advocate for story-driven casual games to becoming an industry leader in this category. The success of June's Journey is indicative of Wooga's focus on crafting compelling player experiences within the story-driven casual games genre.
Wooga's Game Portfolio and Future Plans: Wooga's success extends beyond June's Journey, encompassing titles like Switchcraft. The company plans to leverage its growing team to support its existing five game titles and expand its portfolio of pocket games in the future. The emphasis on story-driven casual games remains a cornerstone of Wooga's strategy, as stated by Nai Chang.
Insights into Wooga's Vision: Wooga aims to create casual games that push the boundaries of the story-driven category. Their objective is to craft player fantasies where individuals take center stage, and their actions drive the narrative forward. This vision aligns with the evolving preferences of gamers, emphasizing immersive storytelling and player engagement.
In conclusion, Wooga's journey from its acquisition to the current $500 million milestone and its strategic approach to team expansion and game development showcase its position as a key player in the global mobile gaming industry. The success of June's Journey is not just a financial achievement but a testament to Wooga's commitment to delivering captivating and innovative gaming experiences.
