Women's Day: 5 key reasons why young women opt for digital financial products (2024)

India has 87% fintech adoption rate – the highest in the world, 1.26 billion digital IDs, 658 million internet users, 30 million merchants who accept QR codes and the digital lending and insurance sectors are expected to grow to $350 billion and $222 billion respectively by 2025. (Barclays Rise Report) While women form 50% of the country’s population, financial and digital literacy of women is lowest, as per World Bank’s Global Findex Data.

The golden rule of money management – the 50-30-20 rule suggests that you save at least 20% of your income. Spend 50% on your needs such as groceries, utilities, healthcare, housing, etc and not more than 30% towards wants such as restaurants, movies, concerts, etc. Warren Buffet advises: Do not save what is left after spending but spend what is left after saving." Women are very disciplined savers. They are more likely to save regularly in SIPs or Recurring deposits. They are also very prudent in paying timely EMIs and have the lowest default rate.

Also Read: Three money lessons you can learn from these female entrepreneurs

What are micro financial products? Young women who have just entered the workforce or those working as interns on stipends or those doing part-time jobs to gain work experience or earn second income to support families – for them micro products are a great way to get started financially. When one opens a zero-balance savings account in 10 mins digitally or starts an SIP with 100 or buys travel insurance on the go while buying travel tickets – she is consuming micro financial products made possible through fintech solutions and embedded finance technology.

Here are the reasons why young women would prefer micro digital financial products:

Speedy: Young women especially GenZs like speed and want everything readily available at their fingertips. They cannot imagine that opening a bank account earlier used to take 3 to 5 days. Today she has the option to open bank accounts or avail loans digitally in a few mins, made possible through e-kyc and video-kyc. The fact that they are digital natives, makes it easy for them to consume digital only do-it-yourself products made quickly through technology. Modern working women while juggling family and work responsibilities, are usually facing time-crunch. Hence these quick fintech products enable them to make financial decisions without any worry.

Easy: The young women who are handling money for the first time have little to no knowledge of financial wealth building. Hence, they prefer simplification of finance provided by various innovative modes of interaction on fintech apps like gamification, goal-based investing etc. Their goals are majorly marriage, education, kids, family, medical and vacations. Finance linked to these major life goals make it easier for them to understand and embrace financial commitments for the long term. Embedded finance is also an attraction for them, where finance is offered at the point of sale on third party non-financial applications, thus making it extremely easy, for example payment and credit options on ola/uber, BNPL while purchasing home appliances, health insurance while booking health check-ups, etc.

Also Read: Want to become financially empowered? 4 key things to know

AI and Analytics based: Fintechs offer personalised rewards and offers based on use of Artificial Intelligence and Advanced Analytics. Product recommendations based on AI data, investment and budgeting tips, loan eligibility, price comparisons, customised wealth and investment triggers and plans, enable women to make appropriate investment decisions suitable to their unique needs and life cycle stage. While private investment advisory comes at a cost, these analytics based investment plans are mostly free, quick and fine-tuned to each woman’s specific risk and goal profiles, and hence most preferable for women beginners.

User friendly: Young women are accustomed to smooth user-friendly UI/UX User Interface/User Experience in mobile applications. Building interfaces like their consumer brands like social media, delivery and e-commerce apps, digital banks and fintechs, can distinguish their financial experience from traditional banks. This is one of the most significant reasons why young women may prefer fintech apps where everything – loans, investments, savings, payments, insurance, etc. can be availed of in 5 to 10 clicks.

Service: Young women today are very demanding and expect round the clock 24 hour service. The new age fintechs, harnessing their technology, are able to offer quick grievance support with social media platforms like Twitter, Whatsapp, chat and voice bots, AI bots etc. This makes them extremely attractive and highly scored on customer satisfaction index or CX ratings.

Financial and digital literacy is of utmost importance for women to be able to enjoy the benefits offered by the digital platforms. Hence industry initiatives such as the Fintech Olympiad by India Fintech Forum, through its Hackathons and Webinars play an important role in making them learn about fintech, digital and applied finance at a young age.

The new-age fintechs and digital solutions are revolutionising the financial space through micro financial products and transforming today’s new generation women to become financially fit, financially free and financially fearless.

Disclaimer: The views expressed in this article are personal opinions and readers are advised to consult with a financial advisor before making any investment decisions.

Jasmine Gupta, Chief Digital Officer – Pahal Finance and Founder – MeitMoney

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Published: 06 Mar 2024, 04:36 PM IST

Women's Day: 5 key reasons why young women opt for digital financial products (2024)

FAQs

What percentage of women are unbanked in India? ›

However, nearly 20 percent of women in India remain without access to a bank account.

What percentage of women are financially independent in India? ›

An encouraging 98% of salaried and self-employed Indian women actively participate in long-term family decision-making. In fact, the finding reveals about 47% of them make independent financial decisions, a reflection of women's growing financial autonomy.

What is the gender gap in financial inclusion in India? ›

Between 2014 and 2017, bank account ownership in India rose from 43% to 77% among women (Figure 1). Consequently, the gender gap between bank account holders declined. The gender disparity in financial inclusion reduced from 19.8% in 2014 to 6% in 2017.

Why is it important to invest in women? ›

Investing in women means ensuring that more than half the global population is not left out of any economy, health program, or development opportunity. Investing in women also means contributing to an educated, healthier, and wealthier generation. Investing in women benefits society as a whole.

What percentage of women are financially independent? ›

59% of women are solely responsible for the financial decisions in their household. 68% of women have never worked with a financial professional. 60% of women are financially independent, and 50% say they are confident in their ability to manage their finances.

Who is most likely to be unbanked? ›

Adults with less than a high school degree have the highest unbanked rate of any demographic group at 24%, according to the report. This is also the only demographic group that is more likely to be unbanked than underbanked.

How many women struggle financially? ›

Key Takeaways. Just over half of American women ages 25 and older say they do not consider themselves financially secure, and 77% of low-income women say the same. Nearly half of women report not having an employer-sponsored retirement plan.

How many women are financially dependent on men? ›

New data from YouGov finds that over one-third of partnered women say that they are entirely (15%) or somewhat (20%) financially dependent on their partner. Among partnered men, a quarter say they are entirely (11%) or somewhat (13%) financially dependent on a partner.

What percentage of women are in financial services? ›

This underrepresentation is clear in the world of finance. About 46% of employees in the finance sector are women. However, only 15% occupy executive roles.

Is there a gender gap in India? ›

However, India's gender or sex ratio favours men as the gender ratio is 106.7 males per 100 females compared to the world average of 101.1 males per 100 females (United Nations Population Division, 2020).

Why is there a gender wealth gap? ›

While the flexible work model is helping more high-earning women stay in the workforce longer (or reduce their hours less), the fact remains overall: Less time in the workforce means fewer years earning and building wealth. The gender investing gap.

Is gender pay gap a thing in India? ›

“The World Economic Forum (WEF) recently ranked India at 135 out of 146 countries in its Global Gender Gap (GGG) Index for 2022. According to the World Inequality Report 2022 estimates, men earn 82 per cent of the labour income in India, whereas women earn 18 per cent.”

How do you empower women? ›

Here are seven impactful ways you can contribute to empowering women and girls for lasting change.
  1. Ensuring clean water access for better lives. ...
  2. Supporting girls and women in crisis. ...
  3. Mentoring for local impact. ...
  4. Empowering female entrepreneurs. ...
  5. Advocating for education. ...
  6. Help new moms for healthy starts.
Mar 7, 2024

Why every woman should be financially independent? ›

Financial independence offers women the freedom to make life choices without being constrained by economic limitations. It enables them to pursue education, career opportunities, and personal passions without relying on anyone else for financial support.

What are the facts about women investing? ›

Women and investing by the numbers. 71 percent of Gen Z women are investing in the stock market, according to a 2023 Fidelity survey, outpacing older generations, with 63 percent of millennials, 55 percent of Gen X and 57 percent of baby boomers, according to a 2023 Fidelity study.

What percentage of India is unbanked? ›

Today, 11 percent of India's adults remain unbanked. And the digital divide between urban and rural India remains a significant challenge. Cash still rules in rural India and cash payments hit an all-time high in March 2022 with a 9.2 percent increase in the cash in circulation.

What percentage of women have bank accounts in India? ›

Women having a bank or savings account in India 2019-2021, by area. As of 2021, India recorded more women who owned a bank or savings account, at approximately 79 percent of women aged between 15 and 49 years.

What percent of India is unbanked? ›

Source: Global Findex Database 2021. There continue to be a number of barriers to financial inclusion for the 22 percent of adults in India who remain unbanked.

What is the unbanked population in India? ›

India has the fastest fintech growth with an acceptance rate of 87 per cent compared to 64 per cent globally. However, despite increased internet usage and tremendous growth, 190 million Indians are still unbanked. Secure, technology-based banking services are needed nationwide.

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