A candle from Yankee Candle Company is perhaps the most well-known candle on the market.
You will have no trouble finding these candles in any candle or specialty shop.
The Yankee Candles are well known for their glass jar packaging and their variety of scents.
The only problem is that Yankee Candles can also be known for its high pricing.
If you have ever wondered why the Yankee Candles are so expensive, we have some information that can help.
Why Are Yankee Candles So Expensive?
1. Candles Will Burn Evenly
Did you know that there is a wide range of people who will tell you the Yankee Candle is not expensive?
This may be difficult for some to believe when you look at the price of one candle in a store.
How could something that is going to burn and disappear truly be worth this much money?
We completely understand this concept, but let’s take a bit of a deeper look into why this is.
The Yankee Candles are truly made better than other candles on the market.
Since they are built to last for a long time and always have a high performing wick, the Yankee Candle is an excellent choice for many people.
Yankee Candles burn down evenly, and they take a very long time to use up.
The Yankee Candles are made of natural material, and therefore they burn at a slower rate as well.
One problem any candle enthusiast could explain is that the wick on a candle sometimes deteriorates.
When this happens, you will have to dig for more of the wick to light, or you may end up losing the entire candle.
This is very frustrating and feels as though you are wasting money.
Luckily, with the Yankee Candle, the wick is made of very strong material and is built to last for the duration of the candle.
This is not one of those candles that you will need to chase the wick down into the candle and shave candle wax everywhere.
At the same time, the Yankee Candles also burn evenly.
If you are tired of those large wide candles that only burn in the center, you will enjoy the Yankee very much.
The Yankee Candle burns evenly straight to the bottom of the jar.
This will allow for you to use the candle in its entirety before having to replace it.
Certainly, these are some benefits that are worth paying for.
2. Variety of Scents
There are several reasons people purchase candles.
Although some may use candles for the light, this is not the primary reason candles are purchased at this point in time.
Most are purchased because of their smell.
Candles are going to give off a very distinct smell, and the market for scented candles only seems to grow each year.
The Yankee Candles are offered in more scents than any other candle company’s.
Chances are, if you can think of it, Yankee Candle has a candle for it.
If you live in the mountains and want something that reminds you of the beach, you will have an option.
If you live on the beach and want to be reminded of what it’s like to go for a walk in the woods, there will be a Yankee Candle for you.
Regardless of the scent you are looking for, chances are, there will be a Yankee Candle to match.
We are always impressed with the new releases they come out with each year.
Every time you think you have found your favorite candle or scent, another option is released.
It has been much easier for the Yankee Candle Company to grow their brand with this concept in mind.
A candle company that makes one or two different scents is going to have a hard time competing against Yankee.
Between the slow-burning capabilities and the fact that you can get whatever smell you would like, these candles just keep getting more popular.
The problem with the popularity and fame of the candles is that it has increased their pricing as well.
If you are picky and you want a specific scent, you won’t have many ways of getting around this price.
3. 100% Natural
In addition to the Yankee Candles being long lasting and smelling great, they are also 100% natural.
Products that are 100% natural, not tested on animals, and better for the environment are naturally more expensive.
Part of this is because sourcing natural products has become more and more expensive.
If Yankee Candle is going to pay more to produce a natural product, you can imagine this will be pushed back into the cost of the candles you purchase.
Another great thing about the Yankee Candle company is that they don’t do any testing on animals at all.
If you choose only to purchase vegan type products, the Yankee Candles are something you can put on your list.
It probably comes as no surprise that an all-natural product is going to be priced higher.
Try to keep in mind that this is because of the cost to produce the product.
It is not always because a brand is trying to market their all-natural product as being higher functioning.
However, if you will be filling your home with a scent from a candle, it helps to know it is an all-natural candle.
As more of these highly scented products are being tested, scientists are finding out that there are some negative health effects.
Luckily, all of the Yankee Candle products are tested and screened before they make it to the consumers.
Once the screening and testing are done, the results are reviewed and tested again.
This is to make sure there are no harmful toxins or bad reactions to the candle’s ingredients.
If you look at the side of any of your Yankee Candle packaging, you will see some of what the candle is made up of.
Yankee Candle is committed to being upfront, honest, and open about the ingredients of their candles.
4. Seasonal
Have you noticed that seasonal products often cost more money?
Manufacturers know that they will only be able to grab your money during a specific time of the year.
If you go beyond this season, you may not purchase a Yankee Candle.
Although Yankee Candles are popular throughout the year, they are prevalent from Thanksgiving to Christmas.
People tend to light candles when they are entertaining in their homes or sharing a meal with family.
If you know that you will be doing a lot of entertaining during the holiday season, you may have an easier time justifying the cost of a Yankee Candle.
Purchasing a Yankee Candle in August may be a bit different than buying one in December.
This is not specific to candles as many products are always going to be priced a bit higher during the holidays.
The season is short, and people generally save up throughout the year to be able to splurge during this time.
One of the reasons the Yankee Candles tend to be more expensive is that they are often thought of as being a seasonal purchase.
You can look for sales to help avoid some of this higher pricing that occurs during the holidays.
5. Brand Recognition
The last reason Yankee Candles seem to be so expensive is that they are a very well-known brand.
Yankee spends quite a bit of money to get their candles out on the market and recognized by a wide range of people.
They certainly spend a good amount of money in advertising to make sure the product is recognized as being the best.
Luckily for Yankee, the product is so well done that the pricing is often justified, and the brand recognition comes rather easily.
The Yankee Candle Company chooses to take the marketing route of being a product that makes your home feel more like home.
Since this is not an essential product for any home, it is important that they develop an image and appeal to those with similar thoughts and visions.
The Yankee Candle is supposed to be a product that makes your home smell and feel like Christmas or Thanksgiving or the Spring or the Beach.
Since people often use smell to invoke memories, the Yankee Candle company also plays on this with their marketing.
The brand recognition and the marketing involved in this process make the Yankee Candles considerably more expensive.
How to Save Money on Yankee Candles
Now that you can understand what makes the Yankee Candle so expensive, let’s look at how you can potentially save some money.
The Yankee Candles will go on sale at certain times throughout the year.
When the candles go on sale, this is your time to purchase.
If you have a temperature-controlled area to store these candles, you will be able to purchase several of these candles at a time and use them throughout the year.
The candles come with a top, and because of that, the scent will usually stay quite strong as well.
Another option to look for is to purchase your Yankee Candles in bulk.
Sometimes, even if you don’t see the candles on sale, you can get them for a great price if you are able to purchase many of them at once.
If you are shopping at the Yankee Candle Store, they almost always offer some kind of a bulk discount.
Another factor to keep in mind is that even though the larger Yankee Candles seem expensive, they are the best value.
The larger candles take more time to burn, and because of that, you get quite a bit for your money.
Yankee Candle sells quite a few accessories, and although these are nice, this is where things start to get expensive.
Buying small candles in ornate containers is going to get quite expensive.
If you can stick to the simpler glass jar style candles, your cost will decrease considerably.
Lastly, be sure to sign up for coupons to the Yankee Candle Store.
Sometimes if you make a large purchase, they will give you a coupon for your next purchase.
If you find that you are using quite a few of these candles, you should certainly consider this to help save money.
Conclusion
As you can see, there are several reasons Yankee Candles are so expensive.
These candles provide a great experience for you and your family, and they are very long lasting.
The ability to last a long time and fill your house with a beautiful scent is undoubtedly worth some money.
Keep in mind that there are usually ways to save a few dollars on Yankee Candles if you are smart about when and where you purchase.
Regardless of the price you pay, chances are you won’t be disappointed with the way these candles perform.
