Wealthfront Review 2024 (2024)

Our experts answer readers' investing questions and write unbiased product reviews (here's how we assess investing products). Paid non-client promotion: In some cases, we receive a commission from our partners. Our opinions are always our own.

Wealthfront Investing

Start investing

On Wealthfront's website

Insider’s Rating

4.34/5

Perks

Fund your first taxable investment account with at least $500 in the first 30 days of account opening and earn a $50 bonus.

Account Minimum

$1 ($500 for automated investing)

Pros

  • Low annual fee for investment accounts; crypto trust investments available
  • Tax-loss harvesting, portfolio lines of credit, 529 college savings plans available
  • Cash account
  • Mobile app and investing and retirement tools

Cons

  • You need at least $100,000 to utilize additional investment strategies
  • No human advisor access

Insider’s Take

Wealthfront is one of the best robo-advisor options if you're in search of low-cost automated portfolio management, and one of the best socially responsible investing apps for features like tax-loss harvesting, US direct indexing, and crypto trusts.

Wealthfront review External link Arrow An arrow icon, indicating this redirects the user."

Product Details

  • Consider it if: You're balancing several goals and want to streamline your finances.
  • Promotion: Fund your first taxable investment account with at least $500 in the first 30 days of account opening and earn a $50 bonus.

Introduction to Wealthfront

Wealthfront is an automated investing platform offering ETFs, index funds, crypto trusts, portfolio lines of credit, socially responsible portfolio options, and more. Moreover, Wealthfront just launched a new automated bond portfolio of low-cost bond ETFs.

While it's great for socially responsible investing and for hands-off investors who don't want to trade on their own, Wealthfront also gives you a bit more control by allowing you to customize your portfolio's ETF allocations.

It does require a high $500 minimum, which many of the top robo-advisors (such as SoFi and Fidelity) don't require. It incurs a 0.25% annual fee (not including fund fees). And you can't utilize one-on-one advisor guidance like you'd be able to with SoFi or Betterment. Plus, if you're more of a crypto-focused investor, you'll only be able to allocate up to 10% of your portfolio to crypto trusts.

How Wealthfront Works

Individual and Joint Brokerage Accounts

You can start investing with an individual brokerage account or another person for a joint brokerage account. And though its minimum is higher than many other robo-advisors (such as Betterment, or Ellevest)it offers access to the following features:

  • Tax-loss harvesting: With this strategy, Wealthfront replaces any securities that have suffered loss and reinvest the funds into other assets that match your portfolio's target. You can then write off those losses on your tax return, lowering your tax bill. However, crypto trusts are not eligible for tax-loss harvesting.
  • US direct indexing (formerly called stock-level tax-loss harvesting): Wealthfront says it works to harvest even more losses by searching for price changes within individual stocks in the US stock index. You'll need a minimum of $100,000 to utilize direct indexing.
  • Risk parity: This approach uses an asset allocation strategy that aims to boost your risk-adjusted returns. As with US direct indexing, you'll also need a minimum of $100,000 for this strategy.
  • Smart beta: Wealthfront focuses on increasing your returns by weighting your portfolio's assets more strategically. You'll need at least $500,000 in your account to use this feature.

And it currently allows for an allocation of crypto trusts of up to 10% of your portfolio to protect against risk. While its crypto offering is uncommon for robo-advisors, investors who want to solely focus on crypto should consider other platforms.

Retirement Savings Accounts

  • Traditional IRA:A retirement savings account are tax-advantaged accounts that are funded by pre-tax dollars. The 2023 contribution limit set by the IRS is $6,500 if you're under 50 (or $7,500 for those 50 or older). You only pay taxes on the amount you withdraw when you're at least 59 1/2. If you withdraw funds before that age, you'll be charged a 10% penalty fee.
  • Roth IRA: It's funded by after-tax dollars and unlike a traditional IRA, your contributions grow tax-free. You can start withdrawing funds when you're at least 59 1/2 years old (or you'll be charged a 10% early withdrawal penalty fee). The 2024 contribution limit is $7,000 if you're under 50 (or $8,000 for those 50 or older).
  • SEP IRA:Simplified Employee Pension (SEP) IRAs are retirement savings plans established by self-employed persons or small business owners. Contributions grow tax-deferred (so you'll pay taxes when you withdraw). You can contribute up to 25% of your salary or $69,000 in 2024, whichever is lower.

Socially Responsible Portfolios

Wealthfront's socially responsible option is best for investors with long-term goals and who want to make an impact with their money. These portfolios rely on Blackrock funds that track socially responsible indices defined by MSCI. Depending on your risk tolerance, Wealthfront's robo-advisor will create a diverse portfolio of municipal bonds, US stocks, TIPS, foreign-developed stocks, emerging market stocks, and US bonds.

Stock Investing Account

You can design your own investment portfolio with the 100% self-managed Stock Investing Account, which is for advanced traders looking for DIY stock trading. With DIY stock trading, you can also invest in fractional shares (not available for automated investing), dividend blue chip stock (includes Dow 30 companies with a minimum dividend yield of 3%), as well as more than 35 pre-built stock collections.

529 College Savings Plans

You can also save toward higher education for dependents with Wealthfront's automated 529 plan. The robo-advisor simplifies this process in three steps:

  • Cost layout: It uses data from the Department of Education to display how much your desired college will cost when your dependent is expected to start school. Wealthfront also says this projection accounts for inflation, including tuition, expenses, and how much financial aid may be available.
  • Goal-setting: Wealthfront helps you set a monthly savings goal that aligns with your expected future education costs.
  • Recommendations: If you have other goals beyond saving for education, Wealthfront will offer advice on how to successfully work toward both while staying on track financially.

High-yield Bond Portfolio

On June 8, 2023, Wealthfront expanded its robo-advising features to launch an automated, high-yield bond portfolio of personalized low-cost bond ETFs. The account focuses on recommending valuable assets and maximizing after-tax earnings. The bond ETFs are a blend of corporate bonds, floating-rate bonds, and tax-advantaged treasuries.

It pays a 5.59% yield, which is higher than Wealthfront's own cash account that pays 5.00% APY (Annual Percentage Yield). The 5.59% yield is the 30-day blended SEC yield after you pay any fees.

Options

Investment availability depends on the account and/or portfolio you are investing in. Investment options will also vary based on factors like goals, risk tolerance, and time horizon. Wealthfront offers a large selection of investment options, including municipal bonds, US stock, TIPS, corporate bonds, dividend growth stocks, US bonds, foreign developed stocks, crypto trusts, bond ETFs, and emerging market stocks.

Its new high-yield bond portfolio invests in bond ETFs, which are an accumulation of corporate bonds, floating-rate bonds, and tax-advantaged treasuries.

Wealthfront does offer crypto trading on a small selection of statuary crypto trusts, like bitcoin and ether. You can't invest in individual coins or tokens.

Wealthfront Fees

Wealthfront's automated account requires a $500 minimum to get started, and there's a 0.25% account management fee. But if you want to dodge these fees, Wealthfront's stock investing account (which is not an automated account) only requires a $1 account minimum and doesn't charge a management fee or commissions.

With Wealthfront's 529 plan, you won't have to pay any federal taxes on withdrawals you make, as long as they're for qualified education expenses. However, underlying fees (such as commissions and portfolio management) may go up to 0.46%.

Some account features require much higher account minimums. Both risk parity and US direct indexing require a minimum of $100,000, and smart beta requires at least $500,000 in your account.

Pros and Cons of Using Wealthfront

ProsCons
  • Multiple account and investment options
  • New automated bond portfolio for less volatile investing options
  • Features like auto-rebalancing and tax-loss harvesting
  • Higher minimum fee ($500) than most robo-advisors
  • Only offers crypto trusts for bitcoin and ether
  • No ongoing human advisors

Wealthfront automated investment accounts provide multiple account options (including a 529 plan, retirement savings accounts, and more) that are great for passive investors. The platform even stepped up its game by launching its new automated bond portfolio for low-risk investing. These accounts also offer great account features like tax-loss harvesting, auto-rebalancing, and smart beta.

On the downside, Wealthfront's robo-advisor accounts have higher minimums than similar investment platforms (like SoFi, which has a $1 minimum). Also, it only has investment options for crypto trusts (not the coins or tokens themselves), and these trusts are not eligible for certain features like tax-loss harvesting.

Wealthfront Trustworthiness

The Better Business Bureau gives Wealthfront an F rating to reflect its opinion of how well the robo-advisor interacts with its customers. According to the BBB website, Wealthfront has an F because there are 11 customer complaints against the company, and it hasn't responded to six of them.

While BBB ratings don't guarantee a company's reliability or performance, they take into account several factors, including licensing and government actions, bankruptcy, advertising issues, and more.

Wealthfront does not have any recent public controversies.

Wealthfront vs. Other Robo-Advisors

Wealthfront vs. Betterment

Wealthfront and Betterment have both been in business since 2008. Both primarily offer robo-advice, and both support several account types, including individual and joint accounts, trusts, IRAs, and cash accounts.

One big difference to note is that Wealthfront offers more investment types. You can invest in ETFs, index funds, and crypto trusts (it currently offers the Grayscale Bitcoin Trust (GBTC) and the Grayscale Ethereum Trust (ETHE)). Betterment also offers ETFs, but it gives you direct exposure to cryptocurrencies by offering four crypto portfolios.

Wealthfront also offers DIY trading for stocks, but you'll need to open a stock investment account that is separate from the automated investing account.

Since you can invest in up to 23 different cryptocurrencies with some of its portfolios, Betterment is the stronger choice for crypto investors.

Betterment also has Wealthfront beat when it comes to financial advisor guidance. It offers ongoing Certified Financial Planner (CFP) access with its premium account, and digital plan users can even buy a one-time CFP consultation package if needed. Wealthfront doesn't offer advisor guidance.

Wealthfront vs. Vanguard

Wealthfront and Vanguard serve different purposes. Though it offers an ETF portfolio customization option, Wealthfront is mainly for hands-off investors who want a computer algorithm to manage their portfolios for them (unless you open a separate stock investment account). Vanguard, however, offers both a variety of self-directed brokerage accounts and automated accounts.

You'll need less money to set up an automated account with Wealthfront than you would with either of Vanguard's automated accounts; Vanguard Personal Advisor requires a $50,000 minimum and Vanguard Personal Advisor Select requires a $500,000 minimum.

Vanguard could be the better choice for those who want to work one-on-one with financial advisors. Its Vanguard Personal Advisor Services account gives you access to both automated investing and guidance from a Vanguard Fiduciary advisor.

Wealthfront — Frequently Asked Questions

Is Wealthfront worth the fee?

That depends on what you're looking for. You'll need a minimum of $500 to get started, and you'll be responsible for a 0.25% annual fee (including fund fees). But these fees give you access to multiple investment types (ETFs, index funds, and crypto trusts), tax-loss harvesting, US direct indexing, socially responsible portfolio options, and much more.

Does Wealthfront have human advisors?

And although the robo-advisor doesn't offer ongoing advisor guidance, you can still contact its product specialist team at any time. The team consists of certified financial planners (CFPs), chartered financial analysts (CFAs), and certified public accountants (CPAs).

Can you lose money with Wealthfront?

Yes. As with any investment platform, your investments' value may increase or decrease due to market factors outside of Wealthfront's control.

Methodology: How We Reviewed Wealthfront

We examined Wealthfront automated investing using Personal Finance Insider's rating methodology for investing platforms to compare and examine account types, pricing, investment options, and overall customer experience when reviewing investing platforms. Platforms are given a rating between 0 to 5.

Investment platforms usually offer multiple assets, trading tools, fees, and other resources. Some investing platforms are better for more advanced investors or active investors, while others may better suit beginner investors and passive investors. Wealthfront was evaluated with a focus on how it performs in each category.

Rickie Houston

Senior Wealth-Building Reporter

Rickie Houston was a senior wealth-building reporter for Business Insider, tasked with covering brokerage products, investment apps, online advisor services, cryptocurrency exchanges, and other wealth-building financial products. Before Insider, Rickie worked as a personal finance writer at SmartAsset, focusing on retirement, investing, taxes, and banking topics. He's contributed to stories published in the Boston Globe, and his work has also been featured in Yahoo News. He graduated from Boston University, where he contributed as a staff writer and sports editor for Boston University News Service.

Tessa Campbell

Junior Investing Reporter

Tessa Campbell is a Junior Investing Reporter for Personal Finance Insider. She reports on investing-related topics like cryptocurrency, the stock market, and retirement savings accounts. She originally joined the PFI team as a Personal Finance Reviews Fellow in 2022. Her love of books, research, crochet, and coffee enriches her day-to-day life.

Elias Shaya

Jr Compliance Associate

Elias Shaya is a junior compliance associate on the Personal Finance Insider team based in New York City. Personal Finance Insider is Insider's personal finance section that incorporates affiliate and commerce partnerships into the news, insights, and advice about money that readers already know and love. The compliance team's mission is to provide readers with stories that are fact-checked and current, so they can make informed financial decisions. The team also works to minimize risk for partners by making sure language is clear, precise, and fully compliant with regulatory and partner marketing guidelines that align with the editorial team. Elias is the point person for the loans sub-vertical and works with the editorial team to ensure that all rates and information for personal and student loans are up to date and accurate. He joined Insider in February 2022 as a fellow on the compliance team. Elias has a Bachelor of Science in International Business from the CUNY College of Staten Island. Prior to joining Insider, he volunteered at the New York Presbyterian Hospital, where he worked with the biomedical engineering department. In his spare time, Elias enjoys exploring new restaurants, traveling to visit his family in Lebanon, and spending time with friends.

Top Offers From Our Partners

Wealthfront Review 2024 (2)

Capital One 360 Performance Savings Annual Percentage Yield (APY): 4.35% Minimum Deposit Amount: $0

Wealthfront Review 2024 (2024)

FAQs

What are the cons of using Wealthfront? ›

The main con of Wealthfront is that its required $500 minimum deposit is higher than other free robo-advisors like SoFi Invest and Betterment Investing.

Is Wealthfront financially stable? ›

Is Wealthfront Safe? Wealthfront carries the same safety protocols that you'll find in most major financial institutions. Your cash is insured by the FDIC, while investments are insured by the SIPC.

What happens if Wealthfront goes under? ›

Wealthfront Brokerage is a member of SIPC, which insures Cash Balances swept into Money Market Funds as follows: Customers are protected up to the applicable SIPC limits if Wealthfront Brokerage were to go out of business and there were customer securities or funds unaccounted for.

What is the average return on Wealthfront robo-advisor? ›

Investors in Wealthfront's Classic Automated Investing Account, with a risk score of 9, watched their pre-tax investments grow an average of 8.46% every year since we started.

What is the Wealthfront controversy? ›

For Wealthfront customers, there were a few other reasons to be irked over the new fund. The company automatically put up to 20% of the holdings of accounts worth more than $100,000 into the product, meaning users had to specifically log in to the app to decline if they weren't interested.

How safe is my money at Wealthfront? ›

Your cash is insured by the Federal Deposit Insurance Corporation (FDIC). This coverage protects your cash in the event that a bank goes out of business. Wealthfront uses multiple partner banks to ensure FDIC coverage of up to $8 million for your cash deposits.

What is better than Wealthfront? ›

Both companies are among the winners in our list of the best robo-advisors of 2023, with Wealthfront winning best overall, best for goal planning, best for portfolio construction, and best for portfolio management, while Betterment is best for beginners and best for cash management.

Why is Wealthfront's APY so high? ›

As you likely know, Wealthfront partners with multiple banks to offer you the Cash Account—and the Cash Account APY is highly dependent on the rate those banks pay us for deposits.

Is Wealthfront safe in FDIC? ›

Is Wealthfront FDIC insured? Wealthfront is not a bank, but the funds in your Wealthfront Cash Account are FDIC insured up to $8 million through our partner banks where we sweep your deposits. This means you can benefit from more FDIC insurance without the hassle of dealing with multiple banks yourself.

Is Wealthfront better than Charles Schwab? ›

The Bottom Line. Wealthfront is the winner of Best Overall and a number of other categories in our 2024 Robo-Advisors Review. This makes Wealthfront a solid choice for any investor comfortable with an all-digital investment service. Wealthfront is also the choice for those without the $5,000 minimum required by Schwab.

Who is behind Wealthfront? ›

Wealthfront
FormerlykaChing (2008–2010)
IndustryPersonal finance, Stock exchanges, Finance
Founded2008 Redwood City, California
FoundersAndy Rachleff Dan Carroll
Key peopleAndy Rachleff (CEO & Chairman) Burton Malkiel (CIO)
4 more rows

How do I leave Wealthfront? ›

Once you request a full withdrawal we'll automatically close your account. You'll still be able to log in after your account is closed to access your tax documents and statements. If it's an IRA account please contact our Client Services team. You can also transfer your account out in-kind to another institution.

Do robo-advisors outperform the market? ›

If your aim is to outperform the market, then robo-advisors might not be your best choice. Most robo-advisors are constructed around the principles of Modern Portfolio Theory, which emphasizes passive indexing and prudent risk management over market-beating returns.

What is the average account size in Wealthfront? ›

The average Wealthfront client trusts us with over $91,000.

What is one of the biggest downfalls of robo-advisors? ›

Limited human interaction: Robo-advisors do not offer the same level of human interaction as traditional financial advisors. This can be a disadvantage for investors with more complex financial needs or investment goals.

Is there a fee to withdraw money from Wealthfront? ›

Fee-free ATM access applies to in-network ATMs only. For out-of-network ATMs and bank tellers a $2.50 fee will apply, plus any additional fee that the owner or bank may charge. Please see the Deposit Account Agreement for details.

Does Wealthfront have hidden fees? ›

Wealthfront charges no annual or inactivity fee, and does not charge for transferring money, trades, account maintenance or setup. Some other robo-advisors do charge additional fees.

Is linking a bank account to Wealthfront safe? ›

Once you select your institution, you'll be prompted to enter your username and password with that bank or brokerage, and we'll then link to your account. Your security is important to us. We use bank-level security to keep your account safe.

Top Articles
Latest Posts
Article information

Author: The Hon. Margery Christiansen

Last Updated:

Views: 6361

Rating: 5 / 5 (50 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: The Hon. Margery Christiansen

Birthday: 2000-07-07

Address: 5050 Breitenberg Knoll, New Robert, MI 45409

Phone: +2556892639372

Job: Investor Mining Engineer

Hobby: Sketching, Cosplaying, Glassblowing, Genealogy, Crocheting, Archery, Skateboarding

Introduction: My name is The Hon. Margery Christiansen, I am a bright, adorable, precious, inexpensive, gorgeous, comfortable, happy person who loves writing and wants to share my knowledge and understanding with you.