Wattpad to Be Acquired for $600 Million by Korean Parent Company of Webtoon (2024)

Wattpad, the user-generated fiction platform and entertainment company, announced that it agreed to be acquired by Korean internet conglomerate Naver, parent of digital comics platform Webtoon, in a deal worth more than $600 million.

Seoul-based Naver plans to acquire Wattpad in a cash and stock transaction valued at more than $600 million, subject to customary adjustments and other terms, the companies announced. The deal is expected to close in Q2 2021.

Under the terms of the deal, Wattpad will remain based in Toronto, Canada, under the continued leadership of its co-founders, CEO Allen Lau and chief strategy officer Ivan Yuen. The companies said the deal will “align” Wattpad’s user base of more than 90 million — which includes more than 5 million writers — with Naver’s Webtoon, which averages 72 million monthly active users.

Wattpad says its global community spends more than 23 billion minutes monthly engaged with original stories spanning genres including sci-fi, romance, fantasy and horror. To date, around 1,500 Wattpad stories have been published as books or adapted for TV and film. The company’s Wattpad Studios division has developed TV shows and films with studios like Sony Pictures Television, Picturestart in the U.S., Germany’s Bavaria Fiction, France’s Mediawan, Brazil’s Wise Entertainment, Canada’s CBC and Singapore’s MediaCorp. In 2019, Wattpad launched Wattpad Books, which has published 21 books to date.

Wattpad Studios has more than 50 TV and film adaption projects in development worldwide, including Jessica Cunsolo’s “She’s With Me,” set up as a series with Sony Pictures Television; DeAnna Cameron’s “What Happened That Night,” which is being adapted by Oscar-nominated “Children of Men” screenwriter David Arata; T.L. Bodine’s “The Hound,” which is being scripted by Angela LaManna (Netflix’s “The Haunting of Bly Manor”); and “Float,” a movie based on Kate Marchant’s popular Wattpad teen-romance story, starring Robbie Amell(“Upload”), who is also set to produce. It’s set to be coproduced with Collective Pictures (formerly Colony Pictures), which was behind Netflix’s “Code 8.”

Webtoon, whose webcomics include Rachel Smythe’s “Lore Olympus,” also has a studio division that has worked to adapt original intellectual property in partnerships with the Jim Henson Company; Crunchyroll; Vertigo Entertainment, the production company behind the “It” franchise and “The Lego Movie”; and Bound Entertainment, the global studio led by producer Samuel Ha (“Snowpiercer,” “Okja”).

“Co-founders Allen Lau and Ivan Yuen, and the entire team at Wattpad, have created something special, and we are grateful to have Allen and Ivan continue to lead this fantastic company for us post-acquisition,” Naver CEO Seong-Sook Han said in announcing the deal. She added, “Wattpad’s vision to entertain and connect the world through stories fits perfectly with our vision for Webtoon and Naver’s content brand.”

Wattpad was founded in 2006, based on the idea that “technology would democratize storytelling and that stories are the atomic unit of every type of entertainment,” Wattpad’s Lau said in a statement. “Today’s news is about continuing Wattpad’s journey and taking our business to the next level. We’re thrilled about the prospect of joining the amazing teams at Naver and Webtoon to continue our growth, help more writers make money, and bring new voices to screens and bookstores everywhere.”

Wattpad previously raised $117.8 million from investors in Asia, the U.S. and Canada. The company’s latest round was $51 million in 2018 from Tencent Holdings, BDC, Globe Telecom’s Kickstart Ventures, Peterson Group, Canso, and Raine Ventures. Previous investors include OMERS Ventures, August Capital, Union Square Ventures, Golden Venture Partners, Khosla Ventures, AME Cloud Ventures, Northleaf Venture Catalyst Fund and Version One Ventures.

Naver, founded in 1999, operates Korea’s No.1 search engine and largest e-commerce platform and owns other services and brands including Webtoon, Japan’s Line messaging app and the Snow video app.

Wattpad to Be Acquired for $600 Million by Korean Parent Company of Webtoon (2024)

FAQs

Is Wattpad being bought by Webtoon? ›

As previously announced, the acquisition will align Wattpad with Naver's WEBTOON, and the company's monthly average of 72 million users around the world. Together, these two leading comics, entertainment, and storytelling companies, will reach a combined global monthly audience of more than 166 million people.

How much did Naver buy Wattpad for? ›

Nearly a year after selling Wattpad to Korea's Naver for an estimated $600 million, Wattpad cofounder Allen Lau is transitioning into a new role: executive advisor for Naver subsidiary Webtoon.

What is the parent company of Wattpad? ›

In 2021, Naver acquired Wattpad, founded by Allen Lau in 2006, for $600 million to incorporate the storytelling platform into its publishing division.

Is Wattpad a Korean company? ›

Wattpad has been acquired by the Naver, the South Korean Internet Conglomerate which is also home to the digital comics platform Webtoon. The Board of Directors of Wattpad announced today that it unanimously approved a definitive agreement to be acquired by Naver.

Is Wattpad deleting fanfiction? ›

When a story or account is reported to Wattpad, our team conducts a thorough investigation and will only remove content that has violated Wattpad's policies. Our moderation process has not changed. Wattpad's decision is final and irreversible.

Who is Webtoon owned by? ›

The company has worked with DC Comics, Marvel Entertainment, HYBE, and many more of the world's biggest entertainment brands. WEBTOON is owned by South Korea's internet conglomerate Naver.

Is Wattpad owned by China? ›

WhatsApp and Threads are both owned by Facebook parent company Meta Platforms Inc. Facebook and another Meta property, Instagram, are both banned in China.

How much is Wattpad worth? ›

In January 2021, Wattpad announced that it was to be acquired by Naver Corporation in a $600 million cash-and-stock deal.

Is Wattpad owned by Naver? ›

South Korea's internet conglomerate Naver recently acquired Wattpad in a transaction estimated to be more than USD $600M. The move aligned Wattpad with Naver's WEBTOON, two leading comics, entertainment, and storytelling companies.

Do Wattpad writers get paid? ›

Yes, you can earn money from Wattpad. There are several ways to monetize your content on Wattpad, such as through the Wattpad Stars program, which pays writers for their stories, or through branded content partnerships with companies.

How does Wattpad make money? ›

Wattpad is a free platform available to millions of people around the world. Advertisem*nts help us keep it that way, ensuring readers can find amazing stories and writers can build communities of fans. Similarly to other free services, these advertisem*nts help with the cost of running Wattpad.

Which country uses Wattpad the most? ›

Wattpad.com's core audience is located in United States followed by Vietnam, and India.

Are Wattpad and Webtoon married? ›

Wattpad and Webtoon are platforms that allow users to self-publish stories: Wattpad houses fan fiction and original stories, while Webtoon releases webcomics and manga. The studios merged in 2021 with the goal of creating a fan-driven entertainment powerhouse.

Who is Wattpad CEO? ›

Allen Lau is a Hong Kong-born Canadian entrepreneur who is the co-founder and CEO of Wattpad.

Does Wattpad own my story? ›

Do I own the rights to my story once I publish it on Wattpad? You own all the rights to the content you create and post on the Wattpad Services. Of course, if the content wasn't yours to begin with, putting it on Wattpad doesn't make it yours.

Is Wattpad being bought? ›

South Korea's internet conglomerate Naver recently acquired Wattpad in a transaction estimated to be more than USD $600M. The move aligned Wattpad with Naver's WEBTOON, two leading comics, entertainment, and storytelling companies.

Are Wattpad and Webtoon related? ›

Wattpad WEBTOON Studios is a fully integrated studio that harnesses the power of storytelling on our platforms to propel original stories to off-platform entertainment and publishing success, captivating audiences around the world.

When did Webtoon buy Wattpad? ›

The studio division of Wattpad — the original story platform best known for its wide array of webnovels — and Webtoon, the original webcomics platform, joined forces soon after South Korean internet conglomerate Naver acquired both platforms in May 2021.

Does anyone still read Wattpad? ›

Online reading communities like Wattpad and GoodReads are also important ways for younger readers to find a great book, with 38% of Gen Z and 48% of Millennials noting these kinds of platforms are important sources for book recommendations.

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