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Key stat: Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.
Beyond the chart:
- Amazon beat Walmart Inc. in US ecommerce sales in 2022, with $392.21 billion to Walmart Inc.’s $68.09 billion, according to our forecast.
- But with a much larger store footprint, Walmart is on top in overall sales.
- The other companies cracking the top five—Costco Wholesale, The Kroger Co., and The Home Depot—all benefit from in-store sales. As in-store retail media takes off, those businesses will be at an advantage.
Use this chart:
- Budget retail media ad spend.
- Evaluate wholesale retail strategy.
- Weigh in-store versus ecommerce.
More like this:
- Why we think Amazon might create a Prime Day event in the spring, and what it could look like
- How Sam’s Club, Kroger, Albertsons, and Instacart are evolving their retail media networks
- Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market
- 5 things to know about Prime Day shoppers
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