Top robo advisors in 2022: Performance reviews, returns, and comparisons (2024)

Share on social:

Envelope

Which robo-advisor is best?

This is a key question that investors must ponder in 2022. The top robo-advisors are beginning to assert themselves and disrupt the financial space.

Unlike traditional investing platforms, robo-advisors automate the investing process by relying on algorithms and other data to build and manage your portfolio.

Fortunately, we’ve done the heavy lifting for you and compiled a list of robo-advisors for the coming year. Each of these companies has established itself as a player in the growing robo-advisor market, and Insider Intelligence predicts that robo-advisors will be managing $4.6 trillion by 2022.

The top robo-advisors of 2022

Best for
Access to human financial advisorsBetterment
College savings plansWealthfront
Investing a minimum of $2,000SigFig
Low feesCharles Schwab
Goal-driven investingEllevest
BeginnersAlly
Automated investing and banking featuresTD Ameritrade
Fee-free investing and CFP accessSoFi
Retirement planningFidelity
Socially responsible investingWealthsimple

Betterment

  • Trade commission fees: 0.25% to 0.40%
  • Account minimum:None for Digital account, $100K for Premium
  • Consider it if: You want low fees, access to human advisors, and retirement account options

Betterment, an online investing company, has massively expanded its product suite since launching in 2008. In 2019 Betterment launched Betterment Everyday, its cash management suite that includes checking and savings account options.

With no account minimum, and an annual 0.25% fee, Betterment is working toward becoming the go-to personal finance manager.

Learn more about Betterment.

Wealthfront

  • Trade commission fees: 0.25% after the first $5,000
  • Account minimum: $500
  • Consider it if:You want low fees and a college savings plan and you don’t need access to human financial advisors

Wealthfront is an automated investment service that competes with Betterment for the top spot in the robo advising market. As of 2018, Wealthfront became the first robo-advisor to offer free financial planning that is personalized for its clients. However, unlike Betterment, Wealthfront doesn’t offer access to human financial advisors for investing assistance.

Wealthfront offers a fairly low account minimum of $500 – though higher than Betterment’s $0 – and an equally low 0.25% annual advisory fee.

Learn more about Wealthfront.

SigFig

  • Trade commission fees: 0.25% after the first $10,000
  • Account minimum: $2,000
  • Consider it if: You want access to human advisors and can meet the $2,000 account minimum

SigFig is a robo investing platform that combines money management technology with financial advisors. SigFig’s product features various tiers – perfect for a first-time investor. Its free portfolio tracker collects customers’ entire investment portfolio in one place and has no minimum investment.

Comparatively, its managed account requires a minimum investment of $2,000 – a large jump from both Betterment and Wealthfront’s requirements – and has a 0.25% annual fee with the first $10,000 managed for free. This service offers portfolio rebalancing, tax loss harvesting, and the ability to chat with human advisors.

Learn more about SigFig.

Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Financial Services research.

Charles Schwab

  • Trade commission fees: None
  • Account minimum: $5,000
  • Consider it if: You want customized robo-advice and low fees

Charles Schwab’s online advisor service, Schwab Intelligent Portfolios, is a top robo-advising competitor largely due to its ability to offer a customized financial roadmap for customers. Investors are prompted to fill complete a questionnaire where they establish their own goals and risk tolerance.

With a $5,000 minimum balance, Schwab Intelligent Portfolios has no management or account fees; however, customers pay expense ratios based on investments – which in most cases are still favorable to the fees of other robo-advisors.

Learn more about Schwab Intelligent Portfolios.

Ellevest

  • Trade commission fees: None (though there are monthly membership fees ranging from $1 to $9)
  • Account minimum: None
  • Consider it if: You want goal-based investment strategies and low fees

Ellevest is a robo-advising service designed for female investors – but welcomes clients of all gender identities. Having only launched in 2017, Ellevest finds success by looking to close gender money gaps. It uses a proprietary algorithm to calculate financial goal targets to meet gender-specific needs of each client.

Ellevest does not require a minimum balance, and offers three subscription plans that have monthly fees ranging from $1 to $9.

Learn more about Ellevest.

Ally

  • Trade commission fees: None
  • Account minimum: $100
  • Consider it if: You’re a beginner and want an easy-to-use app

Ally Invest Managed Portfolios is one of the least expensive robo-advising options. It has a minimum requirement of $100 to begin investing and an average portfolio expense ratio of 0.07%. The service has no advisory fees, annual charges, or rebalancing fees but requires investors to hold a minimum of 30% of the portfolio as interest-earning cash – essentially copying a move from Schwab’s playbook.

Learn more about Ally.

TD Ameritrade

  • Trade commission fees: 0.30%
  • Account minimum: $500
  • Consider it if: You want multiple apps for a range of trading experience levels and goals

Charles Schwab acquired TD Ameritrade on October 6, 2020, but the brokerage plans to conduct business as usual for now.

TD Ameritrade offers a wide range of services – from its Web Platform for all investing levels, to its thinkorswim platform for serious traders – making it an attractive option for both investing professionals and novices.

TD Ameritrade has a $0 account minimum, but there’s a $500 minimum for Essential Portfolios (the entry-level robo-advisor option). It also offers free stock, ETF, and per-leg options trading commissions in the US. For options trades there is a $0.65 per contract fee.

Learn more about TD Ameritrade.

SoFi

  • Trade commission fees: None
  • Account minimum: None
  • Consider it if: You want low fees and free access to certified financial planners

After initially launching in 2011 as a student lending platform, SoFi has expanded well beyond the realm of student loans to personal loans, home loans, and wealth and personal finance management — while still targeting younger investors.

Gearing its services toward younger, fee-conscious clients enables SoFi to charge $0 in fees and require an account minimum of $1.

Learn more about SoFi.

Fidelity

  • Trade commission fees: $3 per month after the first $10,000
  • Account minimum: $10
  • Consider it if: You want low fees and don’t mind limited investing options

Fidelity offers clients services ranging from financial planning and advice, to strong investing tools. It has 30 million individual customers and $7.6 trillion in client assets. Fidelity is a top robo advising competitor with a $10 account minimum, $0 in commission trades, and $0 in fees.

The company’s robo-advisor, Fidelity Go, only offers investment in Fidelity Flex mutual funds. If you want a wider array of options, you may want to look to another robo-advisor.

Learn more about Fidelity.

Wealthsimple

  • Trade commission fees: 0.40% to 0.50%
  • Account minimum: None ($100,000 for Black plan, $500,000 for Generation plan)
  • Consider it if: You want socially responsible investment options

A relatively new player to the robo advising market is Wealthsimple, which first launched in Canada in 2014, followed by the US in 2017. Wealthsimple offers a socially responsible investment option, backed by a team of financial experts.

With an account minimum of $0 and fees of 0.5% for balances up to $99,999, Wealthsimple is gaining steam among values-based investors.

Learn more about Wealthsimple.

Top robo advisors in 2022: Performance reviews, returns, and comparisons (3)

Thank you for signing up for our newsletter!

You can read recent articles from EMARKETER here.

Powerful data and analysis on nearly every digital topic

Become a Client

Categories: Financial Services

More: Robo-advisors, Top, Wealth Management

Editor's Picks

Top robo advisors in 2022: Performance reviews, returns, and comparisons (2024)

FAQs

Which robo-advisor has the best performance? ›

According to our research, Wealthfront is the best overall robo-advisor due to its vast customization options, fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features.

What are the returns for robo-advisor 2022? ›

But according to the Robo Report, the five-year returns (2017 to 2022) from most robo-advisors range from 2% to 5% per year. And Wealthfront, one of the best robo-advisors available, also states that customers can expect about a 4% to 6% return per year, depending on their risk tolerance.

What is the average return on a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Do any robo-advisors beat the market? ›

They do not, however, generally function as stock brokers, instead choosing a basket of funds for you based on your goals. Don't expect a robo-advisor to beat the market since its goal is to maintain a balance with the market.

Is Wealthfront or Charles Schwab better? ›

Schwab doesn't charge management fees but requires you to hold cash in the portfolio. Wealthfront offers greater customization options and excellent digital financial planning tools at a lower account minimum and competitive fee.

Does Wealthfront outperform the S&P 500? ›

In 2022, the Wealthfront Smart Beta strategy outperformed its benchmark by 4.71%. Figure 4 shows the total return of each factor portfolio over the full comparison period, along with the total return of the S&P 500.

What is the biggest downfall of robo-advisors? ›

No Human Contact

This type of personal contact is relegated to the traditional financial advisory models. Most robo-advisors won't hold your hand and comfort you after a significant market drop. By contrast, a human financial advisor can be available to assuage your fears and explain how the investment markets work.

Do millionaires use robo-advisors? ›

According to Spectrem, on a scale of 1 to 100 (1 being low and 100 being high), wealthy investors rated their knowledge of robo advisers at 15.47, and only 6% said they have ever used one.

What are 2 cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

How is Wealthfront performing? ›

Investors in Wealthfront's Classic Automated Investing Account, with a risk score of 9, watched their pre-tax investments grow an average of 8.29% every year since we started.

What is a good robo-advisor fee? ›

Funds' expense ratios: The robo-advisor will invest your money in various funds that also charge fees based on your assets. The fees can vary widely, but across a portfolio they typically range from 0.05 percent to 0.25 percent, costing $5 to $25 annually for every $10,000 invested, though some funds may cost more.

Is Wealthfront better than Vanguard? ›

If you would like to invest around financial goals without having to select the actual securities to trade or when to trade, Wealthfront is the choice for you. Investors who would like to select their assets personally and build a financial plan based on their personal financial management should select Vanguard.

Do robo-advisors outperform the S&P 500? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Which robo-advisor has tax loss harvesting? ›

3 If you're seeking robo-advisory management for a non-retirement (taxable) account, determine whether the provider offers tax-loss harvesting. Robo-advisors such as Betterment offer affordable services with tax-loss harvesting features that investors should consider for their portfolios.

Can you trust robo-advisors? ›

While it's smart to be cautious when trusting others with your money, a robo-advisor may be just as safe as a human financial advisor. But investing always comes with the risk of losing money, and that's true whether you're investing on your own, hiring a financial advisor or using a robo-advisor.

Is Betterment the best robo-advisor? ›

The bottom line: Betterment is a clear leader among robo-advisors, offering two service options: Betterment Digital provides automated portfolio management at $10 to start an account; Betterment Premium provides unlimited phone access to certified financial planners for a $100,000 account minimum.

Top Articles
Latest Posts
Article information

Author: Van Hayes

Last Updated:

Views: 6149

Rating: 4.6 / 5 (46 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Van Hayes

Birthday: 1994-06-07

Address: 2004 Kling Rapid, New Destiny, MT 64658-2367

Phone: +512425013758

Job: National Farming Director

Hobby: Reading, Polo, Genealogy, amateur radio, Scouting, Stand-up comedy, Cryptography

Introduction: My name is Van Hayes, I am a thankful, friendly, smiling, calm, powerful, fine, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.