TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content.
These additions to TikTok are part of a suite of monetization tools called Creator Next, which includes five ways to get paid.
Here’s more about the new features and who is eligible to use them.
New Ways To Get Paid On TikTok
Tips
TikTok’s new tipping feature lets users send money to other users to show gratitude for the content they create.
When you receive a tip on TikTok you’ll keep 100% of the tip value.
Payments are facilitated by Stripe. If you haven’t signed up with Stripe you’ll have to create an account in order to receive tips.
A processing fee will apply when sending tips, which is how TikTok earns revenue since it doesn’t take a cut from the recipient.
Users who are eligible to receive tips will have a new icon displayed on their profile. More information about eligibility requirements is provided at the end of this article.
After tapping on the icon, users can choose to send either $5, $10, $15, or custom tip amount.
Screenshot from: tiktok.com/creators/creator-portal/, December 2021.
Note that if you send a tip, other users will be able to see you’ve tipped and how much money you sent. If you don’t want that information made public then choose the anonymous tipping option.
Users can tip a maximum of $100 per transaction and a total of $500 in total per day. Users are limited 100 transactions per day.
Video Gifts
If you’ve been on TikTok recently then you may have noticed a new gift box icon appearing on users’ videos.
That’s TikTok’s new gifting feature, which allows users to send virtual gifts for specific videos.
They’re kind of like Reddit awards, except the recipient can trade them in for real money.
Screenshot from: tiktok.com/creators/creator-portal/, December 2021.
A number of benefits come with receiving gifts. First, it leads to a boost from the TikTok algorithm:
“…a key metric that TikTok uses to assess the popularity of a video is the number of Gifts sent to a creator’s content.”
Second, creators receive “diamonds” when users send virtual gifts, which is the name of TikTok’s digital currency.
After accumulating enough diamonds, users can redeem them for money by selecting the “Withdraw” option from their TikTok account.
Eligibility Requirements
These are the eligibility requirements for tips and video gifts:
- 18+ years of age
- At least 1,000 video views in past 30 days
- Have at least three posts in the past 30 days
- An account that’s in good standing with TikTok’s community guidelines
- Be based in the US, UK, Germany, France, Italy, or Spain
- Meet minimum follower requirements (which differs depending on region)
These monetization capabilities will be expanded to Canada and Australia at some point in the future.
Business accounts are ineligible for TikTok’s monetization features.
With those requirements met you’ll be able to opt in to TikTok Creator Next.
Lastly, after opting in to Creator Next, you can turn on these features from the Settings and privacy page.
For more information, see TikTok’s help guides.
Source: newsroom.tiktok.com
Featured Image: Mehaniq/Shutterstock
I'm an expert in social media monetization strategies and digital content creation, having closely followed the evolution of platforms like TikTok. My knowledge is based on industry trends, platform updates, and user experiences.
Now, let's delve into the concepts mentioned in the article about TikTok's new monetization features:
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Tipping Feature:
- Users can now send money as tips to others on TikTok to express gratitude for their content.
- The recipients keep 100% of the tip value.
- Payments are facilitated by Stripe, and recipients need to have a Stripe account to receive tips.
- A processing fee applies when sending tips, contributing to TikTok's revenue.
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Eligibility Requirements for Tips:
- Users eligible to receive tips will have a new icon displayed on their profile.
- To be eligible, users must be 18+, have at least 1,000 video views in the past 30 days, have three posts in the past 30 days, maintain an account in good standing with TikTok’s community guidelines, be based in specific countries, and meet minimum follower requirements.
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Tip Amounts and Anonymity:
- Users can send tips of $5, $10, $15, or a custom amount.
- Users who send tips can choose to remain anonymous if they prefer.
- There is a limit of $100 per transaction and $500 in total tips per day.
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Video Gifts:
- TikTok introduces a gifting feature where users can send virtual gifts for specific videos, similar to Reddit awards.
- Receiving gifts boosts a creator's visibility in the TikTok algorithm.
- Creators earn "diamonds" when users send virtual gifts, which can be redeemed for real money by selecting the "Withdraw" option from their TikTok account.
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Eligibility Requirements for Video Gifts:
- Users need to be 18+, have at least 1,000 video views in the past 30 days, post at least three times in the past 30 days, adhere to TikTok’s community guidelines, be based in specific countries, and meet minimum follower requirements.
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Geographical Expansion:
- Monetization capabilities will expand to Canada and Australia in the future.
- Business accounts are ineligible for TikTok’s monetization features.
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Opting into TikTok Creator Next:
- After meeting the eligibility requirements, users can opt in to TikTok Creator Next.
- Monetization features can be turned on from the Settings and privacy page after opting in.
For more detailed information, users can refer to TikTok’s help guides available on their platform.
This comprehensive suite of features, collectively known as Creator Next, provides TikTok users with diverse ways to monetize their content and engage with their audience.
