This Super-Common Real Estate Tip is Actually Terrible Advice (2024)

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Dana McMahan

Dana McMahan

Freelance writer Dana McMahan is a chronic adventurer, serial learner, and whiskey enthusiast based in Louisville, Kentucky.

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published Feb 3, 2019

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This Super-Common Real Estate Tip is Actually Terrible Advice (1)

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We’ve all heard it. If you’re looking to buy, you should always go for the worst house in the best neighborhood. But have many of us ever stopped to question that conventional wisdom? I thought I was bucking convention when I bought one of the lowest priced houses in a neighborhood that many locals steer clear of (and to my eternal frustration that Uber drivers tell my Airbnb guests they should avoid) — but is it true?

The authors of Zillow Talk: The New Rules of Real Estate, Spencer Rascoff and Stan Humphries, confronted that old real estate dictate. And guess what: it’s actually terrible advice!

I read their book so you don’t have to (although it’s a great read!), and talked with Zillow‘s senior economist Aaron Terrazas, who walked me through their research and findings. (Let me preface this by saying I am not a real estate expert and do not play one on the internet. I’m sharing what I learned and my own experience here. Your mileage may vary.)

So, should you buy the worst house in the best neighborhood?

Short answer: No.

It seems the adage is grounded in our love for a bargain. “Everyone is looking for a deal,” Terrazas says, and “if you look back there was this sense that the cheapest home in the nice neighborhood was a good deal… that it was a back door entry to a ritzy area.” And sure, he acknowledges, if you want to rub elbows with richer people, or access to richer neighborhood amenities like parks and schools outweighs your desire to see your home value grow, that may give you cause to buy a cheap home in a “good” neighborhood.

However, if you want your home value to go gangbusters in the coming years, their data says that’s not the way to go.

Related: 7 Things I Wish I’d Known Before Buying My Fixer-Upper

How do they know?

Zillow was founded by a couple of house-hunting tech folks who were frustrated with not having access to data that realtors did, Terrazas explained. And do they ever have their hands on data now! So they dug into it.

They ranked by price all the neighborhoods in a given metro area across the country, Terrazas says, then took the bottom ten percent of homes and compared them to the overall trend in their respective neighborhoods.

The book breaks it down:

“If the adage were true, the bottom 10 percent of houses would need to perform better than the more expensive homes in their neighborhood. Faster appreciation would indicate that buying the cheapest house in the best neighborhood is a strategy that really does pays off. “But—alas—it doesn’t. Instead, we found that only rarely does the bottom 10 percent outperform the top 90 percent of houses in a ZIP code”

What happened is that bottom 10 percent appreciated just in line with others in the neighborhood, Terrazas says. Ok, well, that’s not good or bad.

“The kicker comes,” he says, “when you compare these pricey neighborhoods to other neighborhoods in a metro area. Those pricey areas tend to under-perform the metro as a whole.”

“Buying the worst house in the best neighborhood can actually backfire. That’s because the more affluent a neighborhood is, relative to its greater metropolitan area, the worse the homes in its bottom 10 percent tend to perform. In short, the nicer the neighborhood, the bigger the myth!”
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There’s better advice:

Here’s what you should do if you want a home that’s going to increase more rapidly in value: Tweak the old saying, and buy the cheapest house in the hottest neighborhood, where, says the book:

“…homes tend to appreciate in value even more quickly than the homes in the premier neighborhood. Once again, it’s actually a better real estate strategy to buy homes outside of the premier neighborhood. … So, if you’re a savvy home buyer, you might want to move into one of the less developed neighborhoods surrounding that awesome part of town. You can pretty safely bet that, in time, you’ll enjoy both a higher home value and a neighborhood with many of the same features that you once had to travel for. In short, if you have a little patience, you can wait for the cool to come to you.”

But what makes a hot neighborhood? By the math, it’s one where, historically, home values are below that of the metro as a whole, but over the last five years has seen appreciation above the metro median. And how do you find that information? “The obvious place is Zillow,” Terrazas says (he is their senior economist), but you can also talk with local real estate professionals.

If you don’t mind plowing through some mega spreadsheets, it’s all at zillow.com/data. I found my neighborhood data with help from Terrazas. (I’m a writer here, not a statistician!)

  • The first option on the page is Data Type – choose ZHVI (that’s the “Zillow Home Value Index”) from the dropdown.
  • Next is Geography – pick Neighborhood here.
  • Download the giant spreadsheet of every neighborhood in the United States and filter for your metro area (you need some Excel skills here).
  • We’re zeroing in on the 5 year column and are looking for a number that’s above the metro area’s median (halfway point). To my delight, mine was in the top third, well above the median, and not far behind my previous neighborhood.

Of course you have to be in the hot neighborhood early enough to nab a bargain, so that’s where the tricky science (or art?) of identifying what will be hot next comes in.

Related: 20 Questions You Should Ask Your Landlord Right Now

Consider the halo effect, Terrazas says, and look for the lower-priced neighborhoods adjacent to the hot ones. Those coffee shops and galleries and such will start spilling over into more affordable areas as prices there rise. (I can vouch for that – we sold our old home in a neighborhood that had become hot quite to our surprise and moved closer to downtown to our current, much more affordable-per-square-foot one, and the restaurants are starting to come.) Proximity to the city center is also important, but there were some other interesting findings.

“Forget about hipsters,” the book says. “Above all, the greatest indicator for a neighborhood that would one day strongly appreciate in value was the age of its housing stock. The older the average home is, the more likely a given neighborhood will see strong appreciation.”

What, why? This is where I’m really getting excited, sitting here in my 1890 home. “Older homes tend to require greater investment,” Terrazas explains, (you can say that again!) “and that’s why they are more affordable. It’s an opportunity that requires some investment but that will pay off over longer term.” (That said, they may not be the bargain they used to be, he says, as fixer uppers aren’t as discounted as heavily these days.)

The same can be true when it comes to neighborhoods with a higher renter population; “owners of these homes don’t necessarily invest in or maintain these homes as much,” he says, so you’re more likely to find an affordable fixer-upper when they come up for sale.

If a great return is what you’re looking for, forget the conventional wisdom, according to these experts. The cheapest house in the best neighborhood isn’t the way to go. Instead, buy the cheapest house in the hottest neighborhood – and start by looking in an older neighborhood close to the action.

Re-edited from a post originally published 2.22.2018 – LS

Read more: Can Gentrifiers Help Fight Gentrification? Maybe Not, But You Still Should Try

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This Super-Common Real Estate Tip is Actually Terrible Advice (2024)

FAQs

What is one common mistake people make when purchasing real estate? ›

Ignoring Their Budget

One of the most common mistakes first-time home buyers make is underestimating the costs involved. It's crucial to establish a budget and stick to it. Include not just the mortgage, but also property taxes, insurance, maintenance, and unexpected expenses.

What is the biggest challenge in real estate? ›

5 of the Biggest Real Estate Challenges + How Agents Can Overcome Them
  1. Market Fluctuations. Nothing stays the same in real estate. ...
  2. Fierce Competition. ...
  3. Long Hours. ...
  4. Time Management.
Nov 18, 2023

Why is real estate so stressful? ›

Agents might find themselves frantically moving between client meetings, property viewings, paperwork, marketing tasks, and negotiations. This lack of structure can lead to stress, as it becomes challenging to manage time effectively and maintain a healthy work-life balance.

What is the biggest regret when buying a house? ›

The most common regret, the outlet found, has to do with an abode's location, followed by having “bad neighbors,” and in third place having a high interest rate.

What is unethical in real estate? ›

Unethical agents will often use fraudulent misrepresentation to win a listing, sell a property faster, or push for a property to sell faster. Such actions violate ethical standards and are illegal in many jurisdictions.

Are most millionaires real estate agents? ›

Out of the 250 top producing agents identified in the Real Trends survey, the following percentages of agents are found in the following five states: California: 44% New York State: 24% Florida: 7%

Why do real estate agents have a bad reputation? ›

A central factor in the unfavorable reputation of realtors is the perceived lack of transparency. Clients sometimes harbor the notion that real estate agents withhold essential information to facilitate swift transactions. This perceived opacity can breed mistrust and skepticism among both buyers and sellers.

What state is the hardest to be a realtor? ›

Among all the states, Colorado and Texas stand out as having the most stringent criteria for obtaining a real estate broker license. In both of these states, aspirants must undergo rigorous study and examination processes to obtain their licenses.

What do realtors see as their biggest threat? ›

Top 5 Threats Real Estate Agents Need to Know About
  1. Interests rates and the economy. As interest rates continue to rise, expect to see several changes in commercial and residential real estate markets. ...
  2. Affordability. ...
  3. Immigration. ...
  4. Politics. ...
  5. Technology.
Feb 1, 2019

How many realtors have left the business in 2024? ›

However, the 85,049 agents lost between October 2022 and January of 2024, is still well below the 400,000-agent drop recorded between 2008 and 2012. Although this is positive news, NAR's chief economist Lawrence Yun signaled that he expects further losses through 2025.

What are some weaknesses in real estate? ›

What are weaknesses in real estate, you may wonder. Weaknesses are areas that fall short of goals, like needing help managing time effectively and feeling stressed out all the time. One common issue is communication, where some agents may be slow to respond or fail to keep clients updated on a transaction's progress.

Do most people fail in real estate? ›

Many, if not most, real estate agents fail in their first year—75% is a commonly cited figure online. Why is the failure rate so high? Often it's because agents are poorly prepared for what might appear to be an easy way to make big money.

Are real estate agents depressed? ›

And real estate agents could be more likely to experience mental health issues than other professionals, experts say. A 2014 study found that the real estate industry has the second-highest rate of clinically diagnosed depression, REALTOR® Magazine reported.

Is a realtor a high stress job? ›

Real estate agents encounter high levels of stress in their work, and it's essential to manage it effectively.

What mistake have some people made when purchasing a home? ›

Not knowing how much house you can afford

If you aren't sure, sometimes it's a good idea to aim low. How to avoid this mistake: Use a mortgage affordability calculator to help you know what price range is affordable, what's a stretch and what's aggressive.

What is one major problem with investing in real estate? ›

Risk of bad tenants: One of the significant challenges in real estate investing is finding and retaining reliable tenants. Bad tenants can lead to property damage, missed rent payments and eviction expenses.

Why do most people fail in real estate investing? ›

Many investors have failed because they did not have the necessary knowledge or experience to navigate the complexities of the property market. Even experienced investors can fail if they do not understand the risks involved or underestimate their abilities.

Which of the following is a common mistake that first time home buyers make? ›

House-hunting before getting preapproved. Spending all their savings. Not being realistic about what's affordable. Opening new lines of credit before the deal is closed.

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