Markets
DOW
S&P 500
NASDAQ
Hot Stocks
Fear & Greed Index
----- is driving the US market
Latest Market News
----- is driving the US market
Something isn't loading properly. Please check back later.
Ad Feedback
Ad Feedback
Ivana Kottasova, CNN
2 minute read
Updated 2:32 AM EDT, Fri October 10, 2014
Most valuable brands: 1. Apple —
With its brand value at $118 billion, Apple has been named the world's most valuable brand. The tech giant increased its brand value by 21% year-on-year.
2. Google —
Google has seen 15% increase in brand value since this time last year and it now comes in at $107 billion.
3. Coca-Cola —
co*ke ranked third with its brand value at $81 billion, up 3% compared to last year.
4. IBM —
IBM managed to stay in fourth place, the same as last year, despite losing 8% of its brand value.
5. Microsoft —
Microsoft also stayed in the same place as last year. Its brand value increased 3% to $61 billion.
6. GE —
General Electric lost 3% of its brand value compared to last year. The brand is now valued at $45 billion.
7. Samsung —
Samsung Electronics jumped up one spot compared to last year, after it managed to add 15% to its brand value.
8. Toyota —
Toyota added 20%, with its brand is now valued at $42 billion.
9. McDonald's —
McDonald's brand value increased 1% to $42 billion.
10. Mercedes-Benz —
Mercedes-Benz saw an 8% increase in its brand value.
11. BMW —
BMW jumped 7% to $34 billion.
12. Intel Corp. —
Intel dropped from 9th place to 12th, after its brand value declined 8% to $34 billion.
13. Disney —
Disney had a good year, increasing its brand value to $32 billion, a jump of 14% year-on-year.
14. Cisco —
Cisco's brand value increased 6% to $30 billion.
15. Amazon —
Amazon was among the top risers, adding 25% to its brand value, which is now $29 billion.
16. Oracle —
Oracle is another technology company represented in the ranking. It added 8% to its brand value.
17. HP —
HP lost 8% of its brand value compared to last year. It is now valued at $23.7 billion.
18. Gillette —
Gillette retained its spot as the top fast-moving consumer goods company, despite losing 9% of its brand value.
19. Louis Vuitton —
Louis Vuitton, the top ranking among the luxury brands, finished 19th after loosing 9% of its brand value.
20. Honda —
Honda has added 17% to its brand value.
World's most valuable brands
Story highlights
Apple and Google are the only two brands in the world valued at over $100 billion
Apple tops the Best Global Brands ranking for the second year in row
Tech companies and carmakers are heavily represented in the top 20
London CNN —
For the second year in row, Apple has topped Google as the world’s most valuable brand.
The two are the only brands to be valued at more than $100 billion, according to the annual Best Global Brands report.
The ranking, compiled by Interbrand consultancy, considers three main criteria. Besides the financial performance of branded products, it also looks at how the brand influences customer choice, and whether it can push up the price of a product.
Valued at $118.9 billion, Apple increased its value by 21% year-on-year, while Google’s brand value of $107.43 billion jumped 15% compared to last year.
“Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,” according to Jez Frampton, Interbrand’s CEO.
Tech companies are heavily represented in the ranking with IBM (4), Microsoft (5) and Samsung (8) in the top 10.
The ranking is also a good news for the car industry, as four automobile companies – Toyota (8), Mercedes-Benz (10), BMW (11), and Honda (20) – all made in into the top 20. Three other carmakers were among the top rising brands. Audi’s brand value increased 27%, while Volkswagen and Nissan both saw a boost of 23%.
But Facebook was the ranking’s top riser, gaining 86% in brand value and jumping 33 spots to number 29. Facebook has grown again last year, with the number of monthly active users at 1.32 billion, up 14% year-over-year. It’s $2.91 billion revenues in second quarter smashed expectations, growing 61% compared to last year.
Among the ranking’s newbies are DHL (81), Land Rover (91), FedEx (92), Hugo Boss (97), and Huawei (94).
By joining the elite club, the Chinese telecommunication giant Huawei became the first company to represent China in the ranking. The third largest smartphone manufacturer in the world, behind Samsung and Apple, reported a 34.4% net profit increase to $3.38 billion in 2013.
Read more: Are these the coolest brands?
Related
Ad Feedback
Ad Feedback
Ad Feedback
CNN Business Videos
Ad Feedback
Ad Feedback
