The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (2024)

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Carmen Reinicke

2020-03-09T12:07:00Z

Carmen Reinicke

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (1)

Diane Bondareff/AP
  • Monday marks the 11th anniversary of the longest running stock bull-market.
  • Since the post-financial crisis low on March 9, 2009, the S&P 500 has returned 339% through Friday's close.
  • Here are four main drivers of the market's bull run, and why it could soon come to an end.
  • Read more on Business Insider.

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The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (4)

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March 9, 2020, marks the 11th anniversary of the longest running stock bull-market in history.

Stocks have been climbing higher since the post-financial crisis low on March 9, 2009. The bull market in equities officially became the longest-ever in August 2018, and has continued to gain since. A bull market is defined as a 20% increase on a closing basis that is never interrupted by a subsequent 20% decline.

The S&P 500 has gained 339% in the 11-year period through Friday's close and boasted an annualized return of 15.3% through 2019. While markets move in reaction to a number of events, there have been four main drivers of the most recent bull rally — strong corporate earnings, stock buybacks, easy monetary policy, and solid participation.

The record bull run also faces perhaps its biggest threat as the coronavirus outbreak spreads, sending markets into a tailspin as investors worry that global growth will grind to a halt. So far, the coronavirus that originated in Wuhan, China, has infected more than 100,000 people, killed more than 3,300, and spread to more than 88 countries including the US.

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At the end of trading in New York on Friday, stocks were down 12% from the most recent high on February 19 as investors panic that the spread of the virus will halt global growth. If the market continues to fall, it would mean that the expansion has already ended.

"We don't know where this correction bottoms out," said Liz Ann Sonders, chief investment officer of Charles Schwab, in an interview with Markets Insider.

"And if the weakness that we're inevitably going to get is sufficient enough to go into a recession," it's more likely that the market turns into a bear market, even if it's not a severe one, Sonders said.

Here's a look at the four main drivers of the current record expansion, and why it might soon end.

1. Earnings Growth

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (5)

Associated Press

Corporate earnings growth has long been one of the most important drivers of market returns, and has been fundamental to the record bull run.

"Markets rise and fall on two things: earnings and valuations. If earnings go up (other things being equal), so should stock prices," Brad McMillan, chief investment officer at Commonwealth Financial Network, said in a Friday note.

Profits have grown in 10 of 16 quarters since 2016. That's also supported valuations, as the ratio of price-to-earnings (P/E) is a popular way to measure company worth. When profits are growing, the denominator in the equation rises, which can shrink or control P/E and encourage investors to buy.

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2. Buybacks

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (6)

Mario Tama / Getty Images

Companies have used buybacks as a way to boost stock prices for shareholders, providing an instant jolt to price by shrinking the pool of outstanding shares.

Buybacks kept the market on track from 2015 through mid-2016, when S&P 500 earnings growth shrank for five straight quarters in a row. The Tax Cuts and Jobs Act in 2017 also gave stock repurchases a hand by making it easier for companies to bring cash stored overseas back to the US.

That sent buybacks soaring to a record $1.1 trillion in 2018. Since, the pace of buybacks has slowed slightly, and they are projected to hit $1 trillion in 2019.

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3. Monetary policy

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (7)

Photo by Mark Wilson/Getty Images

The Federal Reserve set interest rates near zero in the wake of the financial crisis, and they have stayed historically low ever since. When rates are low, it makes money cheap for businesses, which use it to make acquisitions, repurchase their own shares, and invest in research and development to continue to grow — all things that drive future earnings and stock market returns.

Low rates look poised to continue. On Tuesday, the Federal Reserve handed down a half-percentage point emergency interest rate cut amid market volatility due to the coronavirus outbreak.

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4. Investors buying the dip

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (8)

Brendan McDermid/Reuters

As the longest market expansion ever has continued on, investors have gotten used to stocks going higher. Those who bought when stocks did dip slightly have been rewarded time and time again, which in turn boosts investor sentiment and participation in the stock market.

It's now become an often-heard market phrase. On Friday, Larry Kuldow, National Economic Council Director and President Trump's top economic adviser told CNBC that investors should "think seriously about buying these dips," referring to the current market downturn.

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5. Why the bull market's days could be numbered

The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (9)

Reuters

The coronavirus outbreak has sent markets into a tailspin. The outbreak overshadowed an otherwise solid fourth quarter 2019 earnings season, and will further weigh on companies going forward — some including Apple and Microsoft have warned that they might not hit future earnings guidance numbers or have even withdrawn estimates in light of the outbreak. Goldman Sachs now estimates that US companies will post zero earnings growth in 2020 because of coronavirus.

In addition, the US economy is likely to take a hit as the coronavirus disrupts supply chains, keeps workers at home, and potentially hinders consumer confidence. While the Federal Reserve issued an emergency rate cut to spur the US economy, markets haven't reacted positively — stocks have continued to fall while long-term US Treasury bonds rally, showing that traders are still banking on further cuts from the central bank.

If markets continue to fall, it could mark the end of the bull market. It's possible that the market could fall into bear territory — a drop of 20% or more from the recent high — is according to Lori Calvasina, head of US equity strategy at RBC. That could send the US into a recession.

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The stock bull market finds itself in crisis mode as it turns 11 years old. Here are the 4 reasons why it's lasted so long — and why the end could be near. (2024)

FAQs

How long does a bull market last? ›

Historically, the average bull market since 1929 has lasted around 1,011 days, according to data from investment group Bespoke. That's around 2.8 years.

Are we in a bull market in 2024? ›

With stock indexes at all-time highs, it seems we are in the midst of a new bull market. While much of the market's recent gains have come from a handful of stocks, the rally has begun to broaden in recent months. Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher.

Why is the stock market so bullish? ›

However, when recent data showed hotter-than-expected economic growth and a pickup in inflation, investors remained bullish. They simply shifted the narrative, indicating their belief that a reaccelerating economy and strong company profits will lift markets.

Why is there a bull in the stock market? ›

Bull markets generally take place when the economy is strengthening or when it is already strong. They tend to happen in line with strong gross domestic product (GDP) and a drop in unemployment and will often coincide with a rise in corporate profits.

How long will the 2024 bull market last? ›

“This new bull market can last for another seven to nine years, as AI is expected to drive significant productivity gains for companies across the board, which will strengthen corporate earnings.”

How long does a bear market usually last? ›

The duration of bear markets can vary, but on average, they last approximately 289 days, equivalent to around nine and a half months. It's important to note that there's no way to predict the timing of a bear market with complete certainty, and history shows that the average bear market length can vary significantly.

Will 2024 be a good year for the stock market? ›

As a whole, analysts are optimistic about the outlook for stock prices in 2024. The consensus analyst price target for the S&P 500 is 5,090, suggesting roughly 8.5% upside from current levels.

Will the stock market come back in 2024? ›

Anthony Denier, CEO of the trading platform Webull, says he believes the stock market will ultimately post a positive return in 2024 as investors anticipate interest rate cuts by the Fed. However, he adds, we probably won't see as big of a rally as we did in 2023.

Will there ever be a bull market again? ›

However, the index only recently finished recouping its bear-market losses and today sits just slightly above its January 2022 peak. With potential economic threats remaining and market uncertainties looming in 2024, investors may still need to have patience before a truly durable bull market can get underway.

Should I pull my money out of the stock market? ›

It can be nerve-wracking to watch your portfolio consistently drop during bear market periods. After all, nobody likes losing money; that goes against the whole purpose of investing. However, pulling your money out of the stock market during down periods can often do more harm than good in the long term.

Will the stock market ever recover? ›

4. Think about buying the dip. History shows the stock market doesn't stay down forever—it recovers time and time again. In fact, in all but one time in the past 100 years, every instance of market decline has been followed by a remarkable recovery the year after.

At what age should you get out of the stock market? ›

There are no set ages to get into or to get out of the stock market. While older clients may want to reduce their investing risk as they age, this doesn't necessarily mean they should be totally out of the stock market.

Should you buy in a bull market? ›

More people tend to invest in the market during bull periods to potentially profit. That increased demand for securities increases their price, which can then spur more even demand as even more people want in, sending stock prices—and gains—higher.

Are we in a bear or bull market? ›

The current bull market started in October 2022, when the S&P 500 reached its most recent low. Since then, the index has swelled about 35 percent.

Should you buy or sell stocks in a bull market? ›

In a bull market, the ideal thing for an investor to do is to take advantage of rising prices by buying stocks early in the trend (if possible) and then selling them when they have reached their peak.

What are the signs of the end of a bull market? ›

Biggest Sign The Bull Market May End: Rich Valuations

The S&P 500 is overvalued based on The Buffett Indicator, which is the ratio of total United States stock market valuation to GDP.

Should you sell during a bull market? ›

Ideally, as investors see what appears to be the start of a bull market, they might buy stocks, stock mutual funds, and ETFs. As the bull market surges higher, they might consider selling some of their equity holdings. At the very least, they should continue with their normal rebalancing regimen.

Is it always smart to buy stock during a bull market? ›

Having a higher allocation of stocks is optimal in a bull market, where there's more potential for higher returns. One way to capitalize on the rising prices of a bull market is to buy stocks early on and sell them before they reach their peak.

Do bull markets last longer than bear? ›

But one positive trend when it comes to previous bull and bear markets it that the good times generally last far longer than the bad. The median length among bull markets since 1929 is 522 days, according to the Bespoke data, while the median bear market lasts just 240 days.

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