The Most Important Question About Your Insurance Agency (2024)

​About 7 months ago I watched a presentation by Simon Sinek that changed my perspective about business forever.

In fact, you wouldn’t be reading this article right now if I hadn’t.

It was my inspiration for starting this blog and a number of other projects over the past 7 months that have grown the awareness of my brand, InsuranceSplash, tremendously.

The Most Important Question About Your Insurance Agency (1)

It’s so rare to come across advice that is so simple and profound at the same time.
I just had to share it with you.

(If the video doesn’t work, CLICK HERE instead.)

​Summary of “The Golden Circle” Concept

The majority of individuals, entrepreneurs, and companies orient their ideas, message, and motivation in this order:

  1. What they do.
  2. How they do it.
  3. Why they do it.

It makes sense and occurs naturally because explaining WHAT you do is so much easier than WHY you do it.

Q: What do you do?
A: I sell insurance. EASY :)

Q: Why?
A: Well… because… hmmm… NOT AS EASY :(

​However, the most successful leaders convince, sell, and inspire others by orienting their message in the reverse order:

  1. Why I do what I do.
  2. How I do what I do.
  3. What I do.

In the video, Mr. Sinek gives very powerful examples of Apple, the Wright Brothers, and Martin Luther King Jr. to illustrate his concept and explains the biology behind why this approach is so successful.

As Mr. Sinek says:

The Most Important Question About Your Insurance Agency (3)

“People don’t buy WHAT YOU DO. They buy WHY YOU DO IT.”
I believe it.

​How The Golden Circle Has Helped Me

​I first saw this video about 7 months ago and it affected me very deeply. I thought long and hard about this website, InsuranceSplash.com.

I forced myself to truly answer the question, “Why?” and after a good amount of “trimming the fat” I ultimately wrote this down:

The Most Important Question About Your Insurance Agency (4)

Sure I know it’s overly simple and probably a bit cheesy. And I’m sure some readers will think it’s bull.

It’s not.

Every business decision I make, every email I send, every new idea I consider is filtered through this WHY STATEMENT and the results for me have been incredible!

Since putting this WHY STATEMENT at the core of my business:

I started the insurance marketing blog you’re reading right now to help insurance agents. In 7 months I’ve written 33 articles that have been viewed over 45,000 times in 114 different countries and have gotten over 550 Facebook likes!

I developed the Facebook Content Dashboard because I was tired of people telling agents to be active on Facebook without giving them any tools to help. So I developed a 100% free dashboard with daily content ideas for insurance agents who are struggling with what to post on Facebook. It’s been viewed over 16,000 times since!

I create “pro-agent” images on Facebook for the insurance agents who follow my Facebook page to share with their Facebook fans. These images have been shared by agents over 700 times, have received over 1,800 likes, and have been seen by over 100,000 Facebook users!

I started a free email newsletter that offers weekly tips for insurance sales and marketing and produced a free e-book about Insurance SEO for anyone that signs up.

The Most Important Question About Your Insurance Agency (5)

I started an insurance marketing podcast to help agents turn non-productive time into an opportunity to learn new marketing and sales techniques. I just started a few weeks ago so I don’t have any exciting numbers yet, but I’ve gotten some really great feedback from agents!

Since I first put “WHY” at the core of my business I’ve gained over 900 Facebook fans and my website traffic has tripled!

And I owe all of these positive effects to placing my priorities in this order:

  1. Why
  2. How
  3. What

If you don’t know WHY you do what you do, how can you expect anyone to want to be a part of it?

​CALL TO ACTION: Create a WHY STATEMENT For Your Agency

Take time right now and answer the WHY question about your agency.

WHY do you turn on the lights, open the doors, turn on your computer and sell insurance all day every day for decades?

  • Write it down.
  • Put it in your email signature, your website, your social media profiles, your business cards.
  • Filter every business decision you make through your WHY STATEMENT.
  • Tell every client and every prospect WHY you’re in business.
  • Get your staff on board with WHY you’re in business or hire a staff that will.
  • Get a tattoo that says it. ;)

I promise you, if you take this message to heart you will see amazing benefits.

I have.

And if you think this approach will help you and can help other agents like you, please click the like button so more of them will see it.

​I hope this article is going to help you be more successful.
That’s WHY I wrote it.

The Most Important Question About Your Insurance Agency (2024)

FAQs

When choosing an insurance agent, what are some important questions to ask? ›

Start a conversation: 8 questions to ask your insurance agent.
  • What is my deductible? ...
  • What is my premium? ...
  • What happens if I get in a car accident? ...
  • Does my homeowners insurance policy offer enough protection? ...
  • Is it time for me to consider life insurance? ...
  • Do I have enough liability coverage? ...
  • Do I need an umbrella policy?
Jan 6, 2021

What are the three important things about insurance? ›

Key Takeaways

There are many types of insurance policies. Life, health, homeowners, and auto are among the most common forms of insurance. The core components that make up most insurance policies are the premium, deductible, and policy limits.

What 3 questions should one ask when deciding on life insurance? ›

Choosing the right life insurance policy requires careful consideration of your needs, coverage amount, and budget. By asking these three essential questions, you can make an informed decision that provides financial security and peace of mind for you and your loved ones.

What are the 5 C's of insurance? ›

The 5Cs of transformation in insurance are – communication, customization, connection, cognition and consensus. Let's look at each in turn: Communication At its core, insurance is a promise. Now, there isn't much value in a promise if you can't communicate it!

What is insurance best answer? ›

Insurance is a financial safety net, helping you and your loved ones recover after something bad happens — such as a fire, theft, lawsuit or car accident. When you purchase insurance, you'll receive an insurance policy, which is a legal contract between you and your insurance provider.

What are 4 things you should look at when choosing an insurance plan? ›

Below are four things you should think about when choosing coverage - Costs, provider network, benefits, and quality.

What are 5 questions you should find out before you select an insurance? ›

Ten Questions to Ask Before You Choose a Health Plan
  • 1: What Type of Plan Is It?
  • 2: How Much Will I Have to Pay for Medical Care?
  • 3: Will I Be Able to Use My Current Doctors?
  • 4: What Benefits Are Included?
  • 5: Are Routine Examinations Covered?
  • 6: Will I Have to Call My Doctor Before Going to the Emergency Room?

How do you nail an insurance agent interview? ›

Prepare for Behavioral Questions: Reflect on your past experiences and prepare to discuss specific examples that showcase your customer service skills, sales achievements, and ability to handle challenging situations. Practice Selling Yourself: As an Insurance Agent, your ability to sell is crucial.

What is the most important part of insurance? ›

Premium. An insurance premium is one of the most important places to look when choosing your insurance. The premium is what you have to pay on an ongoing basis to have an insurance policy. You may pay monthly, pay your entire premium upfront or choose another schedule within your policy's guidelines.

What is the main point of insurance? ›

Purpose of insurance

Its aim is to reduce financial uncertainty and make accidental loss manageable. It does this substituting payment of a small, known fee—an insurance premium—to a professional insurer in exchange for the assumption of the risk a large loss, and a promise to pay in the event of such a loss.

What is the most important aspect of insurance? ›

Provides Financial Stability

The need for insurance cannot be stressed enough. Insurance provides financial stability to families and helps them cover expenses like education, loans, housing, groceries and more.

What are questions asked in an insurance company interview? ›

10 Insurance Interview Questions
  • Why Do You Want to Work in Insurance?
  • What Qualities Help Someone Succeed in Insurance?
  • How Would You Handle a Difficult Customer Inquiry?
  • How Would You Help Clients Better Understand Their Policies?
  • How Would You Contact Potential Clients?

What is the major problem with life insurance? ›

One disadvantage of life insurance is that the older you are, the more you'll pay for a policy. This is because you're more likely to pass away during the policy period than a younger policyholder and will, in turn, cost the life insurance company more money.

What are 3 factors that insurance companies look at to determine how much your insurance is going to cost? ›

These factors may include things such as your age, anti-theft features in your car and your driving record. While it may be tempting to reduce or eliminate coverages to help lower your car insurance premium, it's important to know that there are other factors that may also affect the price you pay.

What are the five 5 things to know before getting insurance? ›

Here are the five key things you need to know:
  • Importance of Insurance. Understanding the fundamental role of insurance sets the stage for informed decision-making. ...
  • Types of Insurance. ...
  • Determining Coverage Requirements. ...
  • Researching Insurance Providers. ...
  • Policy Inclusions and Exclusions.
Jan 25, 2024

What are the 4 most important types of insurance? ›

Most experts agree that life, health, long-term disability, and auto insurance are the four types of insurance you must have.

What are 10 things you absolutely need to know about life insurance? ›

  • 10 Things You Should Know.
  • Review Your Insurance Needs. ...
  • Decide How Much Coverage You Need. ...
  • Assess Your Current Life Insurance Policy. ...
  • Compare The Different Kinds of Insurance Policies. ...
  • Be Sure You Can Afford the Premium Payments. ...
  • Have an Insurance Agent Help You Evaluate the Future of Your Policy. ...
  • Keep Your Current Policy.

What are the three most common types of insurance? ›

The most common types of insurance coverage include auto insurance, life insurance and homeowners insurance.

Top Articles
Latest Posts
Article information

Author: Margart Wisoky

Last Updated:

Views: 5859

Rating: 4.8 / 5 (78 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Margart Wisoky

Birthday: 1993-05-13

Address: 2113 Abernathy Knoll, New Tamerafurt, CT 66893-2169

Phone: +25815234346805

Job: Central Developer

Hobby: Machining, Pottery, Rafting, Cosplaying, Jogging, Taekwondo, Scouting

Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.