The best term life insurance companies of April 2024 (2024)

Life insurance isn't something most people like to think about. But, it can be an important way to protect your family if you're not there to provide for them anymore.

Term life is the simplest (and often cheapest) form of life insurance policy, and there are no investments or cash value to manage. A term life insurance policy covers you for a set number of years, generally between 10 and 30 years. If you die within that period, your family will receive a death benefit — a set amount chosen when you buy the policy. If you live beyond that period, your policy lapses and has no value.

While a term life insurance policy won't help you build an inheritance for children or leave a financial legacy, it can help you protect those you love from the sudden loss of your income during the years they need you most. For example, this can be when you have young children or are working towards big goals like paying for college tuition or paying off a mortgage.

A term life insurance policy can be an easy and affordable way to make sure those you love are covered financially in case of the unexpected. And, we've made it easy to choose a term policy that fits your needs. CNBC Select has rated the best term life insurance companies based on customer satisfaction, market share, and financial strength. (Read more about our methodology below.)

Best term life insurance

Best for flexibility

Guardian Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    Yes

  • Policy highlights

    Guardian offers a variety of policies, including term, whole and universal. Guardian offers term policies that can be converted into whole or universal life policies.

Pros

  • A++ AM Best financial strength rating

Cons

  • Ranks slightly below other top picks for customer satisfaction
  • Policies must be purchased through a financial professional

Who's this for? Guardian shines for its top-notch financial strength and flexible policies.

Standout benefits: Guardian offers an option to convert a level-term life insurance policy at any point in the first five years to a permanent life insurance policy without a new medical exam if your circ*mstances change. An additional rider allows you to convert a level-term policy to a permanent life insurance policy at any point while the policy is in force.

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Best for discounts

Amica Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    Yes

  • Policy highlights

    Amica offers four straightforward life insurance options — a level term life insurance, and whole life insurance policies payable for 20 years or until ages 65 or 100. Both term and whole life insurance policies include a terminal illness rider for free, allowing for an advanced death benefit if the insured is diagnosed with a terminal illness.

Who's this for? Amica offers fewer types of coverage than competitors, only offering term and whole life insurance. However, it stands out for having numerous discounts available. For those who know they want term life insurance, the company's online quotes and applications can simplify the process.

Standout benefits: Some people in better rate classes can skip the medical exam to simplify the process. All of Amica's life insurance plans include a terminal illness rider, which can help you receive your death benefit early to help pay for care or other expenses. And, you can save 10% on your car insurance when you bundle.

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Best large insurer

Northwestern Mutual Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    Yes

  • Policy highlights

    As the largest life insurer by market share in the U.S., Northwestern Mutual is an established choice with a proven record. And, it offers a number of types of policies across the country.

Pros

  • Variety of life insurance products available
  • Highly rated for customer satisfaction

Cons

  • Policies must be purchased through a financial professional

Who's this for? Northwestern Mutual could be a good choice for someone who wants the financial backing of a longstanding insurer. It has strong ratings for financial strength and customer satisfaction, though its term life insurance policies are only available through financial advisors.

Standout benefits: This policy offers a waiver of premium rider to help cover the cost of your policy if you're facing a disability.

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Best for customer satisfaction

State Farm Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    Yes

  • Policy highlights

    State Farm offers a variety of term, whole, and universal life insurance products to choose from, alongside other types of insurance. It's rated highly for both financial stability and customer service.

Pros

  • A++ AM Best financial strength rating
  • Highest rated for customer satisfaction
  • No medical exam option available

Cons

  • Low coverage limit for no medical exam option

Who's this for? While State Farm is well-known for its homeowners and auto insurance, the company also has strong offerings for those searching for life insurance. Its life insurance earned top marks for customer satisfaction in J.D. Power's life insurance customer satisfaction survey for four years straight.

Standout benefits: Some of State Farm's term life insurance policies offer savings on auto insurance. And, keeping all of your insurance policies in one place could make managing them easier.

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Best for no-exam policies

Bestow Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    No

  • Policy highlights

    Bestow offers one term life insurance policy to those ages 18 to 60 with up to $1.5 million in coverage. Its policies are nearly instant — if approved, applicants don't need to undergo a medical exam.

Pros

  • Simple online application and quotes
  • Can pay for coverage with a credit card

Cons

  • Not available in New York or Maine
  • No riders available

Who's this for? Bestow could be a good fit for those who want to get term life insurance without the hassle of taking a medical exam. However, its term policy maxes out at $1.5 million, so it's a better fit for people looking for smaller amounts of coverage.

Standout benefits: Bestow's policies are offered entirely online, and can be applied for in minutes. It accepts applications for people aged 18 to 60 years old.

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Best for affordability

Ladder Life Insurance

  • Cost

    The best way to estimate your costs is to request a quote

  • App available

    No

  • Policy highlights

    Ladder is a digital-first life insurance company offering up to $3 million in coverage without an exam. It only offers a single term life insurance policy without riders, but Ladder's policies offer the option to increase or decrease coverage as your needs change.

Pros

  • Simple online application and quotes
  • Coverage starts at $5 per month

Cons

  • No riders available

Who's this for: Ladder may be a good fit for those seeking an affordable term life insurance solution without the hassle of a medical exam. Its policies are issued by several large insurers including Fidelity Security Life Insurance Company, Allianz Life Insurance Company and Amica Life Insurance Company, among others.

Standout benefits: Ladder offers the ability to adjust your policy as you reach milestones that would require less coverage, such as paying off your mortgage or your kids finishing college. Conversely, you can also increase your coverage over time if needed.

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More on our top term life insurance companies

Guardian

Guardian has been offering insurance for more than 160 years and received a top-tier A++ rating from A.M. Best for financial strength.

Coverage offered

Up to $5 million for term policies

Terms offered

10 years, 15 years, 20 years, 30 years

Age limits

Ages 18 to 75

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Amica

Amica has been in business since 1907 and offers term and whole life insurance. It's highly rated for financial strength with an A+ A.M. Best rating.

Coverage offered

Up to $1 million (or more in some cases)

Terms offered

10 years, 15 years, 20 years, 25 years, or 30 years

Age limits

18 to 75

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Northwestern Mutual

As one of the larger U.S. life insurers, Northwestern Mutual has a strong track record for its ability to pay on its contracts. It's been in business since 1857 and offers a variety of life insurance products.

Coverage offered

Not disclosed

Terms offered

Annual renewable terms offer coverage up to age 80. Level term 20 has 20 years of coverage, and level term 10 has 10 years of coverage without increasing premiums.

Age limits

Not disclosed

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State Farm

State Farm blends customer service and satisfaction with a high financial strength rating. Additionally, it offers a variety of term life insurance policies to find the one that's right for you.

Coverage offered

Starting at $100,000, maximum limit not disclosed

Terms offered

10 years, 20 years or 30 years for Select Term policies

Age limits

Ages 18 to 75 for Select Term 10, ages 18 to 65 for Select Term 20, ages 18 to 45 for Select Term 30

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Bestow

Bestow allows people to skip the hassle when applying for life insurance and buy directly online. While it's a newcomer to the space — it was founded in 2017 — it could be a good fit for people who want to try a different way to get a life insurance policy.

Coverage offered

$100,000 to $1.5 million

Terms offered

10, 15, 20, 25, and 30 years

Age limits

Ages 18 to 60

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Ladder

Ladder is another relative newcomer to the life insurance space, founded in 2015. Its policies are backed by several large insurers, including Amica and Allianz among others.

Coverage offered

$100,000 to $3 million for online purchasing, up to $8 million available.

Terms offered

10, 15, 20, 25, or 30 years depending on age

Age limits

Ages 20 to 60

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FAQs

There are a few ways to determine how much term life insurance you need. One common rule of thumb is to multiply your salary by 10. So, a person earning $65,000 per year would need about $650,000 worth of term life insurance.

The younger you are, the more affordable your term life insurance will be. According to Guardian, the average rate for a 35-year-old male buying a 20-year, $500,000 term life insurance policy is $30.42 per month. The average cost for the same person at age 45 is $60.99 per month.

While term life insurance is affordable, it generally isn't created to pass wealth to the next generation like a permanent life insurance policy. If you outlive the term, your term policy doesn't have any value. With permanent life insurance, you can build wealth to pass on to heirs or leave a financial legacy. Another disadvantage is that term policies don't build cash value that you can use while you're alive.

If you outlive your term life insurance policy, the policy simply expires and no benefits will be paid out.

Term life is generally the cheapest type of life insurance, costing less than permanent life insurance policies like whole life insurance and universal life insurance. Whole life insurance, for example, is between five and 15 times term life insurance's cost.

Bottom line

The best term life insurance policy for you is one that fits your specific needs and lifestyle and covers you for the amount you need affordably. When shopping for term life insurance, pay attention to customer satisfaction ratings, financial strength ratings, underwriting requirements and whether or not you'll need to submit to a medical exam to get coverage that works for you.

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Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every life insurance review is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of life insurance products.While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics. Seeour methodologyfor more information on how we choose the best term life insurance companies.

Read more

How to know if you need to buy your own life insurance

What is universal life insurance?

How to know if term life insurance is right for you

The best life insurance for seniors, including policies that don't require medical exams

Our methodology

To determine the best life insurance companies,CNBC Selectcollected data points on dozens of U.S. life insurance companies that offer term life insurance policies to individuals.

To select the best term life insurance policies, we focused on companies that rated highly in J.D. Power's life insurance customer satisfaction ratings and A.M. Best'sfinancial strength ratings (which measure a company's ability to pay on debts). We also considered market share data from theNational Association of Insurance Commissioners, the availability of online quotes, and medical exam requirements.

After considering the features above, we sorted our recommendations based on the best term life insurance companies by best overall, best runner-up, best for customer satisfaction, and best for no-exam policies.

Catch up on CNBC Select's in-depth coverage ofcredit cards,bankingandmoney, and follow us onTikTok,Facebook,InstagramandTwitterto stay up to date.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

The best term life insurance companies of April 2024 (2024)

FAQs

What is the life insurance outlook for 2024? ›

US life insurers are expected to see a benefit to investment income amid high interest rates in 2024, but investors will likely still be watching for potential issues related to their commercial real estate portfolios, according to S&P Global Market Intelligence.

What is the #1 life insurance company? ›

List of life insurance companies. Researching the top 10 life insurance companies can offer valuable insights when considering your options. Based on the latest 2023 data from the National Association of Insurance Commissioners (NAIC), New York Life leads the pack with a 6.86 percent market share.

What is the #1 insurance in America? ›

Currently, the largest car insurance company in America is State Farm.

What life insurance does Suze Orman recommend? ›

Suze Orman recommends that generally most people should get a 20 year term life insurance policy at 20 times your annual income. What does that mean? That means if you're 30 years old and you make $50,000 a year you should get a million dollar 20 year term life insurance policy.

What is the best amount for term insurance? ›

It is recommended to have a term insurance cover that is at least 10 to 12 times of your annual income. This amount can be adequate to meet future needs and manage inflation rates.

What is better than term plan? ›

Life insurance policies are designed to offer comprehensive and extensive coverage to the policyholder and their families. These kinds of insurance plans also provide the dual benefit of life cover along with a savings component; hence they are considered more expensive than pure and basic term plans.

At what age should you stop term life insurance? ›

Life insurance is no longer needed for many people once they reach their 60s or 70s. At this point they retire, their kids have grown up, and they've paid off their mortgage and other debts. However, others prefer to keep life insurance later in life to leave an inheritance and to pay off final expenses.

What is the 5 year rule for life insurance? ›

you have been insured for the 5 years of service immediately before the date your annuity starts, or for the full period(s) of service during which you were eligible to be insured if less than 5 years; and. you have not converted to an individual policy.

What is the 7 year rule for life insurance? ›

To avoid being declared a modified endowment contract, a life insurance policy must meet the “7-pay” test. This test calculates the annual premium a life insurance policy would need to be paid up after seven level annual premiums. (When a life insurance policy is “paid up,” no further premiums are due.)

What is the best age to buy term life insurance? ›

Anyone between the ages of 18 to 65 can opt for term insurance. However, your 20s is a good time to get into the insurance market and plan for your family's future. Since most people land their first jobs in their 20s and start earning a basic amount, they have relatively lower incomes and quite a few expenses.

What is the best length for term life insurance? ›

The most popular term lengths are 10, 20, and 30 years. Many people choose a term that'll cover them while they have the highest expenses, like while they're paying off a mortgage or raising children. But your term life insurance policy should only last as long as those expenses and outstanding debts.

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