Tax Tips for Bloggers plus FREE income tracker download (2024)

Note: I am not an accountant. Please confer with your accountant or tax professional for your personal finances.

Tax Tips for Bloggers plus FREE income tracker download (1)

Taxes. We all hate them. No matter whether you’re liberal or conservative. We all hate having to pay them. But we like having paved roads and standing bridges, so we have to pay taxes.

When we work for an employer, we receive a W-2. Our employer makes sure that the proper taxes are withheld for us. As bloggers, we need to make sure that we take care of this on our own. However, it gets a little murky.

Should I file? How do I know if I need to file taxes for my blog? Will the IRS know?

So being that it’s tax time I thought this little post was in order.

Last year, I bought an inexpensive e-book covering taxes for bloggers by Nikki Hughes, a bookkeeper turned blogger. For only $5 you get all your questions answered, with scenarios to illustrate the tax law. The only downside is that (as of writing this post) her website seems to be down. However, you can still purchase this useful e-book here: Your Blogging Business: Tax Talk & Tips from a Bookkeeper Turned Blogger.

Here is a small summary of what you can find in this book:

Do I need to file a tax return?

Bloggers are individuals who just happen to be self-employed through our blogs. So as far as tax filing is concerned, are we individuals or businesses? We’re actually sole proprietors. The IRS says that a sole proprietor is “someone who owns an unincorporated business.”

Most likely than not, we don’t need to file a separate return from our individual tax return. However, we have to fill out a Schedule C form if we qualify as self-employed.

How do I qualify as self-employed?

In a nutshell, if your net income (the amount you keep after all your expenses are accounted for) is $400 or more, you have self-employment income.

For example, if your gross income is $1,000, and you have $600 in expenses, your net income is $400.

Anything $400+ and you’ll have to file a Schedule C in addition to the individual tax return (Form 1040, 1040A, or 1040EZ).

What are examples of income and deductions?

Let’s say you make $200 from ad sales, $300 from sponsored posts, and $150 from affiliate links. Your income is $650, and since it exceeds $400, it is taxable income.

However, let’s say you just switched to WordPress and you spent $200 on hosting fees, plus $150 for the transfer, that makes your net income fall below $400. Those are all deductions (business expenses). You would not need to file a tax return for your blogging income.

What are examples of taxable income?

  • affiliate sales
  • ad spot sales
  • sponsored posts
  • paid reviews,
  • freebies (details on pages 20-21).

What are examples of business expenses?

  • Advertising – paying for an ad spot on a blogger’s sidebar
  • Contract labor – contracting a website design company
  • Depreciation Expense – so, say you buy a new MacBook for blogging. You take a portion of that expense once a year for the next 5 or 7 years and report that portion as a depreciation expense each year (p.25)
  • sponsored posts
  • affiliate earnings
  • gift cards
  • giveaways

If any of this confuses you, Nikki provides partially filled out forms to help you get started on your taxes. She also explains the form 1099 and how you might need to issue one to a blog designer, or even a giveaway winner. (That’s just one of many reasons not to give away any prize worth over $600).

Nikki also goes above and beyond detailing what other business expenditures you can claim, such as a portion of your mortgage or rent. She even explains the differences between personal expenses and business expenses (the differences aren’t always clear!). Every blogger should have this resource handy.

Another good resource, updated to reflect 2018 taxes is the The Blogger’s Simple Guide to Taxes: A Guide to Saving Time and Money

Free Blogging Income Tracker:

Tax Tips for Bloggers plus FREE income tracker download (3)

For all of my readers and fellow bloggers, I created a simple minimalistic Excel document to track all of your blogging income and expenses. I already included formulas that add up your total income, total expenses and calculates your net income for each month. There are 12 sheets in the document, one for each month. Feel free to personalize it with your colors of choice. Download the sheet here: FREE Blogging Income Tracker.

If you need more rows, just right click on row 19 and select ‘Insert row’ and another row will be added. (You might need to adjust the sheet for the formulas to work. hover at the bottom right of cell H19 or L19 until a + appears. Click and drag until the last row of your data and the formula should adjust).

Need more information?

The following two sites have chock full of information for bloggers.

  1. 10 Legitimate Tax Deductions for Bloggers Making Money Online
  2. 101 Tax Deductions for Bloggers and Freelancers

Did you find this helpful?

Tax Tips for Bloggers plus FREE income tracker download (2024)

FAQs

How much do bloggers pay in taxes? ›

If you file your tax return as single, plan on owing closer to 40% of your net income. As you calculate the profits from your blog each month, set aside 30-40% of that income (in your business savings account) for tax purposes—most of which you'll pay in the form of quarterly estimated tax throughout the tax year.

What is one of the most common ways bloggers can earn an income? ›

Ad Networks

Joining an ad network is one of the most common ways that bloggers make money. Basically, you just sign up with one — such as Google Adsense or Media.net — and then ads get displayed on your site.

What is the fastest way to create a full time income blogging? ›

How to make money blogging
  1. Promote your blog. Nowadays, a big part of learning how to make a living blogging is learning the art of digital marketing. ...
  2. Run ads. ...
  3. Affiliate marketing. ...
  4. Sell digital or physical products or services. ...
  5. Partner with brands.

How do you calculate blog income? ›

The following steps outline how to calculate the Blogging Profit.
  1. First, determine the number of page views.
  2. Next, determine the revenue per 1000 page views.
  3. Next, gather the formula from above = BP = PV/1000 * RPM.
  4. Finally, calculate the Blogging Profit.
Mar 19, 2024

What is a realistic income from blogging? ›

Within the first year, bloggers can make $500-$2,000 per month. As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You can make money blogging even if you're not a professional writer.

Can bloggers write off clothing? ›

So, can you write off clothes as an influencer? Undoubtedly, you can – but you'll need the proof to get the pudding. In other words, clothing expenses as a business expense for influencers need evidence as an essential purchase. Complying with the IRS is crucial to getting the most out of your tax return.

What kind of blog topics make the most money? ›

The best blogs to make money include finance blogs, travel blogs, food and recipe blogs, fashion and beauty blogs, and technology blogs. The profitability often depends on niche, audience engagement, content quality, and monetization strategies such as affiliate marketing, sponsored posts, and advertisem*nts.

Which type of blog make money is best for beginners? ›

Now, let's dive into the types of blogs that make money.
  • Fashion Blogs. In these blogs, readers can find posts like fashion obsessions, back-to-school looks, makeup tutorials, and more. ...
  • Food Blogs. ...
  • Sports Blogs. ...
  • Travel Blogs. ...
  • Lifestyle Blogs. ...
  • Parenting Blogs. ...
  • Health and Fitness Blogs. ...
  • DIY blogs.
Jan 8, 2024

How to earn $10,000 per month from blogging? ›

Bloggers who sell digital items like online courses or guides often earn up to $10,000 per month or more. Affiliate marketing is an additional opportunity for a blogger to supplement their income. Christine Wang from TheSkiGirl.com, for example, currently earns six figures each month from affiliate marketing.

How long does it take to make $1000 per month blogging? ›

In most cases, you should expect it to take at least 6 to 12 months (minimum) of consistent blogging & promoting your content to start earning something from your blog. When it comes to making $1,000/mo in blog income, expect that to take 1 to 2 years of consistent effort for most people.

How much does Wix pay per 1000 views? ›

Wix does not pay per 1000 views. Wix is a website builder platform that allows users to create and host their own websites. They do not have a program or feature that pays users based on the number of views their website receives.

What is the best niche for blogging? ›

Nowadays, this highly popular category has developed a long list of potential blog niches ideas to center your content on.
  • Movie reviews.
  • Music reviews.
  • TV show guides.
  • Celebrity gossip.
  • Celebrity interviews.
  • Arts and culture.

How much does Blogger pay for 1000 views? ›

Earnings can vary from $0.5 to $2.5 per 1000 views, but several factors influence this, including your blog's niche, audience location, and ad technicalities. 🔍 Understand the Key Factors: Ad Types & Sizes: Choose wisely for better CPM. Audience Geography: Some countries offer higher CPC.

How do I report blog income? ›

Whether your online activities are a full-time job or just a side gig, they're considered a business. Filing taxes for content creators follows the same process as other self-employed individuals. As a result, you report your income from your content creation activities on Schedule C, Profit or Loss From Business.

How much tax do content creators pay? ›

Since you aren't a W-2 employee and no Social Security or Medicare tax is withheld from your paychecks, you'll need to pay the self-employment tax if you earn $400 or more from brand sponsorships. The self-employment tax rate is 15.3% of your self-employment earnings.

How much should influencers set aside for taxes? ›

That means influencers are responsible for paying the full amount of Social Security and Medicare taxes, in the form of self-employment taxes. They must pay 15.3% of their total income as self-employment tax, with 12.4% going to Social Security and 2.9% going to Medicare.

Do influencers have to pay taxes on gifted items? ›

Lisa Greene-Lewis, CPA and Tax Expert at TurboTax, agrees: "In general, you're expected to pay taxes on gifts sent from brands if you're expected to perform a service in exchange for the gift, like promoting the brand on social channels through unboxing. The gift would be included in income at the fair market value."

Do bloggers need an LLC? ›

It's best to start an LLC for your blog when you generate some reasonably good income. For example, if you're earning less than $30,000 a year from your blog, it may not be worth starting an LLC unless you want the liability protection.

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