Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

Both global institutions and individuals alike are taking a sustainable approach to pursuing their investment goals. The thought used to be that you could only accomplish one goal (sustainability or profit) at a time.

Today, statistics reveal that you can achieve diversification through the purchase of ETFs that specialize in Socially Responsible Investing (SRI). Through SRI you can help create a more sustainable future and develop a portfolio that will perform well in any market.

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A common debate with SRI investing revolves around the idea that incorporating socially responsible factors into the investment process will hurt overall performance.

However, some studies suggest that companies with ESG practices displayed a lower cost of capital, lower volatility, and fewer instances of bribery, corruption, and fraud.

On the other hand, studies show that companies that perform poorly on ESG have a higher associated cost (in the long run). These costs are linked with an increase of capital, higher volatility due to controversies, and other damaging incidences.

Companies that do not create contingency plans or mitigate risks face massive PR backlash from spills, labor strikes, fraud, accounting, and other governance irregularities.

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Diversification:

Diversification is arisk managementtechnique that mixes a wide variety ofinvestmentswithin a portfolio.

The rationale behind this technique is that a portfolio that contains uncorrelated investments will have a higher return. This is because stocks that are uncorrelated move in different directions during different times of the economic boom/bust cycle.

In laymen’s terms, “not having all of your eggs in one basket”.

By purchasing stocks that are different from each other (whether by company size, industry, sector, country, etc), you are spreading out your risk.

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Making a Positive Impact by Investing in Socially Responsible Funds:

One way to diversify is to invest in socially responsible companies through ETFs. In the money management world, Socially Responsible Investing (SRI) is also known as ESG (environmental, social, and governance) funds.

You can make an impact today by investing in sustainable companies that help solve the world’s biggest challenges. It is about putting your dollars to work by buying products from and investing in companies that put the people and the planet first.

In a prior article, called “New Year’s Resolutions to Create a Sustainable 2019“, I write about how UN scientists have recently released a warning. In their statement, the UN gives the world less than 15 years to reduce the carbon output to nearly 0 or else face serious climate change consequences.

What’s really scary to think about is that three-quarters of the world’s mega-cities are by the ocean. Just imagine the level of geopolitical instability that would occur should billions of people need to relocate due to rising sea levels.

According to the UN,2.4 billion people(40% of the world’s population) live within 60 miles of the coast. To give you a comparison, the recent instability in Syria has displaced13 millionpeople.

Ask yourself, what would happen should 1 billion people need to find new homes. I am not an alarmist, I just want you to know the facts.

So what can you do? Become minimalist, which will inherently help you save more money. This, in turn, will allow you to invest more. The zero-waste lifestyle has many health and budget benefits.

Support sustainable businesses by buying products from and investing in companies that put the people and the planet first.

Sector investing: Using the Business Cycle

I am sure you know that the economy goes through economic cycles. These ups and downs in the economy are called boom and bust cycles or bull/bear markets.

So if you know that these cycles exist, then it makes sense to study which sectors of the market do well in each phase of the cycle.

The photo below, provided by mrshearingeconomics, is a great depiction of how our economy expands and contracts to grow over time.

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Early-cycle Phase:

Sectors that typically benefit the most are ones that thrive due to a reduction in interest rates.

Interest rates are set by the Federal Reserve, which meets 8 times per year. A reduction in interest rates spurs the economy because it incentivizes companies to borrow/take out loans.

The industries that benefit first are:

  • Financials
  • Capital goods
  • Transportation
  • Raw materials (aluminum/copper)
  • Consumer discretionary

Mid-cycle Phase:

The mid-cycle phase is characterized by a positive but more moderate growth rate than the early-growth phase. Typically, the mid-cycle phase is the longest phase of the business cycle.

The industries that benefit the most from this phase are:

  • Information technology (Nasdaq)
  • Real estate
  • Industrial
  • Raw materials
  • Transportation
  • Manufacturing

Late-cycle phase:

In this stage of the business cycle, the economy has “overheated” and will soon slip into a recession. There is a tightening of credit availability and corporate profit margins begin to deteriorate. Unfortunately, consumers and businesses become overleveraged and begin to miss loan payments. Moreover, company inventory levels become too high, and not enough of their products are selling to continue the growth curve trajectory.

The industries that benefit the most from this phase are:

  • Energy
  • Health care
  • Consumer staples
  • Utilities

The Recession Phase:

Often, this phase is marked by a contraction in economic activity. Corporate profits decline and credit is scarce. At this time, the Federal Reserve eases the monetary policy by lowering interest rates to stimulate the economy. Companies offer sales and coupled with a decrease in manufacturing,inventories gradually fall. Consequently, these actions set the stage up for the next recovery.

The industries that benefit the most from this phase are:

  • Consumer staples
  • Utilities
  • Telecommunication services
  • Health care

Here is a quick video by You Will Love Economics, that explains how the business cycle works.

The Take Away:

Diversification is critical to lowering your portfolio’s risk. Simultaneously, by diversifying you can own enough of the market to maximize your gain. Moreover, it gives you the best opportunity to do well no matter what stage the business cycle is in.

After building an emergency fund, investing for your retirement through a Roth IRA or 401k is the most important financial step you can make to ensuring that you can retire comfortably.

Want to learn how you can grow your retirement account by investing in commodities and skip paying the 28% capital gains tax legally? Read my prior article called, “Tax-Free Money: The Secret of Buying Gold Inside of a Roth IRA”

Like what you see? Stay a while!

Be the catalyst that helps create a bright and sustainable future. If you have learned anything new, please remember to share so that I can continue to provide you with more free content!

Feedback is always welcome, so feel free to comment below! What’s your favorite sustainable brand?

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Sustainable Investing: How to Diversify and Perform Well in Any Market (2024)

FAQs

Sustainable Investing: How to Diversify and Perform Well in Any Market? ›

Build a Diversified Portfolio: Create a well-balanced portfolio that encompasses various asset classes and sectors. Allocate your investments based on risk tolerance, time horizon, and expected returns.

What is a good way to stay diversified how the market works? ›

Ways To Stay Diversified

Exchange Traded Funds (ETFs) and Mutual Funds are good places to start investing because they securities are diversified themselves. ETFs and mutual funds take money from investors and invest that money in a variety of securities that meet the stated objective of that fund.

How do you diversify beyond the stock market? ›

Adding some real estate to your portfolio is a practical way to diversify, largely because many people (through homeownership) are invested in the real estate market. It's amazing how often investors overlook the potential of real estate. Investing in real estate doesn't require purchasing a house or building.

How should I diversify my investments? ›

6 diversification strategies to consider
  1. It's not just stocks vs. bonds. ...
  2. Use index funds to boost your diversification. ...
  3. Don't forget about cash. ...
  4. Target-date funds can make it easier. ...
  5. Periodic rebalancing helps you stay on track. ...
  6. Think global with your investments.
Feb 8, 2024

Can you diversify your portfolio by investing all your money in one industry? ›

To appropriately diversify a portfolio, you'll need to include stocks from many different sectors. Even still, you may also want to include bonds or other fixed income securities to protect against a dip in the stock market as a whole.

How to maximize diversification of a portfolio? ›

To achieve a diversified portfolio, look for asset classes with low or negative correlations so that if one moves down, the other tends to counteract it. ETFs and mutual funds are easy ways to select asset classes that will diversify your portfolio, but you must be aware of hidden costs and trading commissions.

What are the three strategy options for pursuing diversification? ›

Diversification Strategies
  • Concentric diversification. Concentric diversification involves adding similar products or services to the existing business. ...
  • Horizontal diversification. Horizontal diversification involves providing new and unrelated products or services to existing consumers. ...
  • Conglomerate diversification.

Does Warren Buffett diversify? ›

Portfolio diversification is a sacred cow in the world of investing. However, the world's most successful investor, Warren Buffett, scorns the idea of diversifying your portfolio to protect against risk.

What is the best diversified portfolio? ›

A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds. Meanwhile, others have argued for more stock exposure, especially for younger investors.

How many stocks do you need to be fully diversified? ›

There might be other practical considerations that limit the number of stocks. However, our analysis demonstrates that, whether you own ETFs, mutual funds, or a basket of individual stocks, a well-diversified portfolio requires owning more than 20-30 stocks.

What is the ideal portfolio mix? ›

Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

How to diversify $1,000 dollars? ›

Index funds, ETFs, and mutual funds can all be great for easily diversifying a $1,000 investment. Target-date funds: Commonly used in 401(k) plans and other retirement savings accounts, these funds are managed by professionals to grow more conservative as you get closer to your retirement date.

How to create an investment strategy? ›

How to Build an Investment Portfolio in Six Steps
  1. Start with Your Goals and Time Horizon. ...
  2. Understand Your Risk Tolerance. ...
  3. Match Your Account Type with Your Goals. ...
  4. Select Investments. ...
  5. Create Your Asset Allocation and Diversify. ...
  6. Monitor, Rebalance and Adjust.
Jan 26, 2023

What does a good investment portfolio look like? ›

A good way to minimize risk is by creating a diversified and balanced portfolio with stocks, bonds, and cash that aligns with your short- and long-term goals. From there, you can broaden your portfolio to include other assets like real estate or high-risk investments for an increased likelihood of higher returns.

How many funds is too many in a portfolio? ›

You should therefore only keep as many funds in your portfolio as you're comfortable monitoring. For example, if you hold 10 or 20 different funds, you'll need to keep a close eye on the changing value of all these investments to make sure your asset allocation still matches your investment goals.

Can you become a multi millionaire from investing? ›

Investing can help you become a millionaire because you can benefit from compound growth. The more you invest, the faster you can become a millionaire. The higher your returns, the faster you'll end up with a seven-figure brokerage account.

Why do investors diversify their portfolios and how does the market work? ›

Diversification is an investing strategy used to manage risk. Rather than concentrate money in a single company, industry, sector or asset class, investors diversify their investments across a range of different companies, industries and asset classes.

Why would you want to diversify between sectors how the market works? ›

Key Takeaways. Diversification reduces risk by investing in vehicles that span different financial instruments, industries, and other categories. Unsystematic risk can be mitigated through diversification, while systematic or market risk is generally unavoidable.

What is the diversification strategy? ›

A diversification strategy is a technique you can use to expand a business. This strategy helps encourage company growth by adding new products and services to the company's offerings. With these new offerings, the company can pursue business opportunities outside of its regular practices and markets.

What is the ideal diversification? ›

An ideal diversified portfolio would include companies from various industries, those in different stages of their growth cycle (e.g., early stage and mature), some companies from foreign countries, and companies across a range of market capitalizations (small, mid, and large).

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