Saving Money on Groceries: Loss Leaders (2024)

The pursuit of fresh, healthy food for my family is one of my highest priorities! While my goal is to grow and produce most of that food myself, there are times when supplementing from your local grocery can be a big help when stocking your pantry! Today, I want to discuss “Saving Money on Groceries: Loss Leaders”.

So, what exactly is a “Loss Leader”?

A “Loss Leader” is an item or product, usually seasonal meat, produce, or pantry item, that is on the front page of the store’s sale flyer.

The items are usually something that’s in season, that the store is willing to take a “loss” on, in order to get you in the store to buy something else at full price.

Smart shoppers take advantage of “loss leaders” because they know that they can reduce their grocery bills with them!

This is a great opportunity to buy top-quality food, at the peak of its ripeness, and put it up for your family to use at a later date!

I especially appreciate “loss leaders” when my garden isn’t performing well that year, or when the Thanksgiving turkey didn’t quite make it to Thanksgiving.

So, why not take advantage of these seasonal specials and save money on your grocery bills???

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Saving Money on Groceries with Holiday Sales

I’m writing this the week of Thanksgiving, and man oh man, do the grocery stores have specials going on!

Everything from .31 cents per pound turkeys to heavily discounted pantry items like stuffing mix, canned vegetables, cranberry sauce, baking items, etc.!

The holidays are a terrific time to grab up those specials and stock your pantry!

One item I keep an eye out for during the holidays is stick butter.

When it dips down in price to below $2 per pound, I’ll buy about 12# which will last my family a year.

Butter keeps well in the freezer!

This alone saves me over $200 a year! Sure, you might have to work around limits, but taking a couple of kids or your spouse can help you to work around that.

Citrus is another item that I look for during the holidays! It’s in season during December-February so it’s at the peak of flavor…and at rock bottom prices!

I even use oranges to make my own Vitamin C capsules!

If you watch the grocery ads online each week, you’ll be able to “cherry-pick” the items that are best for you!

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Save Money at the Grocery Store when Buying Meat

If you don’t raise your own meat or have a local, organic source, holidays are a great time to stock up on meat from the grocery.

You can freeze your sale meat or you might even choose to can it!

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Planning your meals around loss leaders each week will save you a ton of money on your food bill!

We’ve tried to move away from “what we’re in the mood for” and towards “What’s in season? What do we have a lot of?”.

Around Easter, you’ll find ham and turkey on sale.

Memorial Day, Fourth of July and Labor Day bring sales on beef, sausage, and hot dogs to grill out., plus buns and all of the condiments.

May, June and July bring in most of the berries into season which is great to freeze or make jam with!

Thanksgiving and Christmas bring turkey, ham, canned yams, canned vegetables and baking supplies.

With some budget planning, you’ll have the money to go buy a few months worth of meat, or even a year’s worth at the right price!

Don’t be afraid to ask the butcher for a bulk price if you decide to buy a lot! All they can do is say “no”.

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Saving Money at the Grocery Store on Fresh Produce

Holiday sales can also offer great deals on in-season produce!

Whenever I see fruit for under $1 per pound, I buy it!

I have been known to bring home cases of strawberries, blueberries, pineapple and peaches to can and freeze at this price!

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How to Can Pineapple

Asparagus comes into season in the spring, along with strawberries. If you don’t grow your own, or they haven’t come in yet, why not take advantage of these loss leaders?

The holidays often bring great deals on potatoes, white and sweet! When I see them at .50 per pound or less, I stock up!

Potatoes are a great source of nutritious calories for your family and there are so many ways to cook them up!

Potatoes store well and can also be pressure canned!

We enjoy a baked potato bar night at our house for dinner, loading them up with cheese and sour cream!

Bake a few extra and make fried potatoes the next night with your farm-fresh eggs!

Cheap meals but very nutritious!

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How to Make Money with Loss Leaders

Have you ever thought about creating a product that you could sell by using loss leaders?

Maybe you have a talent for making homemade jam, have you ever thought about making a small business from that?

I’ve done this quite often, actually, when filling orders for my homemade jams. Sometimes my crop doesn’t produce enough fruit, so I supplement with “loss leader” fruit at the grocery!

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By using loss leaders on fruit, you could make lots of jam to sell!

You could also make early Christmas gifts!

See how fun loss leaders are?

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Saving Money on Groceries: Baking Essentials

Holidays can also bring amazing deals on baking essentials, like flour, sugar, baking soda/powder, brown sugar, etc. I cook a lot from scratch, so these are everyday items for me.

Buying 50# bags of flour and sugar will keep you out of the stores, which will automatically save you money! Learn the unit prices in your area and watch to see how low these items will go, then scoop them up for your pantry!

Being a beekeeper, I stock up on sugar anytime and anywhere I see it for less than .25 per pound! It doesn’t go bad, besides, I’ll use it before then anyway.

Final Thoughts on Loss Leaders

Before you purchase anything, make sure it’s really a good deal.

Sometimes, those “loss leader” flyers are deceptive, advertising food that isn’t really on sale.

So, know your prices!

Further, make sure you have a plan in place to deal with perishables.

You will lose all of your savings if your sale fruit sits and goes bad because you didn’t have time to deal with it.

Don’t be afraid to ask about “ugly fruit” that might not look beautiful to picky consumers, but would be perfect for making jam! Ask for a deal if you take a case.

I hope this helps you to expand your food storage systems! In a perfect world, we could grow it all, but I’m willing to take the deals when they’re out there.

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Saving Money on Groceries: Loss Leaders (2024)

FAQs

What are grocery store loss leaders? ›

"Loss lead" is an item offered for sale at a reduced price that is intended to "lead" to the subsequent sale of other services or items. The loss leader is offered at a price below its minimum profit margin—not necessarily below cost.

What is an example of a loss leader in a supermarket? ›

Here are a few examples: A supermarket sells everyday staple products like milk and eggs as loss leader items to entice customers. Customers enter, attracted by the low prices on these staples. While browsing, they're likely to purchase additional, more profitable products which puts the supermarket ahead.

What is a loss leader for a food business? ›

What is a loss leader? A loss leader is a product on your restaurant's menu that is sold below cost price, in an attempt to entice customers into your business and stimulate more profitable sales as a result.

What is Costco's biggest loss leader? ›

Costco reportedly lost $40M on their rotisserie chickens in 2015. This is known as a "loss leader" (along with other items such as their $1.50 hot dogs). Loss leaders are items sold for less than what they're worth in order to attract customers.

What are Trader Joe's loss leaders? ›

Similar to Costco's rotisserie chickens, Trader Joe's also has “loss leaders” that draw customers in. Bananas at Trader Joe's are only 19 cents apiece, Charles Shaw, also known as Two Buck Chuck, is a cheap wine made in California.

What is Walmart's loss leader? ›

To stay competitive and offer customers the Everyday Low Price, Walmart will take a loss on select consumable brands. Another common practice of Loss Leader pricing at Walmart is one practiced by many retailers: strategic store placement. Grocery items like milk, bread, and eggs will many times be set as Loss Leaders.

Why do supermarkets use loss leaders? ›

Known in the industry as “loss leaders,” those bargains are designed to appeal to the customer's desire for savings and convenience, while simultaneously piquing their interest in other products. “It can entice a large number of customers to change their shopping behaviour once they've entered the store.

Does Aldi have loss leaders? ›

Aldi uses milk as what is called a “loss leader” in its stores. That means Aldi doesn't make any money on milk but instead loses money in exchange for driving customers into the store.

What do grocery stores lose money on? ›

Yes, a large supermarket has loss leaders. Typically, these are milk eggs, and bread. These are the items that bring the most custmers into the store so supermarkets offer very low prices, 0 margin.

Why is loss leader illegal? ›

Banning loss leaders protects consumers from predatory marketing tactics. Loss leader strategies exploit consumers by providing partial, misleading information. Giant retailers are not charities; they do not offer heavily discounted goods in order to help the poor.

Is loss leader pricing illegal? ›

Is loss leading illegal? While selling a product or service at low prices is perfectly legal, some places restrict businesses' ability to set a product's price below what it costs to make. About half of all U.S. states ban all loss leader pricing, while other states target specific products like cigarettes.

How do they make money off of a loss leader? ›

A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss leading strategy when aiming to penetrate new markets to gain market share.

Are milk and eggs loss leaders in supermarkets? ›

Store Placement

Milk and eggs are some examples of loss leader items, and they're good choices for this strategy. These items expire quickly, and a lot of customers purchase them regularly, so pricing them at a loss isn't going to break the bank for a grocery store.

Who is Costco biggest rival? ›

Costco Wholesale Corp's (COST) main competitors in the highly competitive retail market of large discount stores are Walmart Inc. (WMT) and Target Corporation (TGT). These companies are also sometimes classified as consumer defensive stocks.

What is Costco's number 1 seller? ›

Costco's best-selling item is its Kirkland Signature Bath Tissue. It sells more than a billion rolls every year, bringing in over $400 million dollars in revenue. Costco's toilet paper is thicker and more absorbent than most other brands. It is also less expensive per sheet than many other brands.

What is a loss leader in retail? ›

Loss leader pricing and strategy is a marketing approach where a product is intentionally sold at a loss or minimal profit to attract customers. The marketing strategy is to entice shoppers with the discounted item, hoping they will make additional purchases of higher-margin products.

What are Aldis loss leaders? ›

Aldi uses milk as what is called a “loss leader” in its stores. That means Aldi doesn't make any money on milk but instead loses money in exchange for driving customers into the store.

Why do retailers have loss leaders? ›

In business, a loss leader refers to a product or service sold below its market or wholesale price. Companies use loss leaders to attract customers to more expensive products, enhance customer loyalty and increase future sales.

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