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There’s nothing that fun about cybersecurity, yet for the everyday person who’s reliant on tech, getting a handle on it is essential. So how do you capture attention around an issue so important but seemingly dry? Bring in Hollywood superstar and advertising visionaryRyan Reynolds.
The Canadian actor stars in the first-ever ad for password manager service 1Password. Reynolds’ worlds collide in the campaign, because it was made by his creative agencyMaximum Effortand features the Welsh soccer club that he co-owns,Wrexham A.F.C.
Reynolds is also an investor in 1Password, alongside fellow stars Robert Downey Jr. and Justin Timberlake.
1Password’s campaign uses humor to make cybersecurity more human-centric and accessible to the everyday consumer.
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