Research Guides: Business Management: How to Find Market Data (2024)

Finding a Company's Market Share

Market share is calculated by taking the company's sales over the period and dividing it by the total sales in a given market or industry. There is no ONE SINGLE source or market share information. Market share is usually determined by consulting various sources.

Resources

Articles in Journals, Magazines & Newspapers

  • Search databases such as NexisUni, Academic Search Complete, Academic OneFile, Business Insights Essentials, to see what has been written about the company.
  • As you search these databases watch for data such as the size of the market in dollars (ex: "the $5.2 million dollar XXXX market"), units of sales, value of shipments or industry sales in addition to phrases such as "market share" and "share of the XXXX market."

Trade Associations & Trade Magazines/Journals

  • Trade Associations & Trade Magazines/Journals can be excellent sources of market share data.
  • Trade Associations often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings. Try using the resources of an association's web site.

Industry Statistics

  • From the Bureau of the Census.
    • see suggestions on the Recommended Websites tab
  • See the Industry Snapshots for an industry overview and information on leading companies

Annual Reports, Filings & Other Company Documents

  • Companies may report their own market share in the text of their annual reports and filings, on their Web sites, in press releases and other documents.
Research Guides: Business Management: How to Find Market Data (2024)

FAQs

How to find data for market research? ›

Methods for data collection
  1. Panel survey. A panel survey is a study used to gauge ever-evolving consumer opinions and behaviours. ...
  2. In-person interviews. ...
  3. Focus groups. ...
  4. Forms. ...
  5. Transactional tracking. ...
  6. Observation. ...
  7. Online tracking. ...
  8. Social media monitoring.
Jun 15, 2023

How do you find market data for a business plan? ›

7 Steps to Conduct Market Analysis for a Business Plan
  1. Identify Your Target Market. ...
  2. Determine Market Size and Potential. ...
  3. Conduct Competitor Analysis. ...
  4. Determine Market Entry Barriers. ...
  5. Analyze Market Trends. ...
  6. Outline a Marketing Strategy. ...
  7. Summarize Findings and Projections. ...
  8. Conduct Focus Groups/Surveys.
Jun 2, 2023

How do you analyze market research data? ›

Here are some steps you can follow to analyze your market research:
  1. Identify an objective. To have a successful analysis, it's helpful to start with a clear goal or question that you want to answer to help you focus your research. ...
  2. Develop a research plan. ...
  3. Collect data. ...
  4. Analyze data. ...
  5. Present findings. ...
  6. Draw conclusions.
Jun 24, 2022

How can I get market data? ›

Internet Sources for Historical Market & Stock Data
  1. Yahoo! Finance - Historical Prices. ...
  2. Dow Jones Industrial Averages. Historical and current performance data. ...
  3. S&P Indices. Historical performance data.
  4. IPL Newspaper Collection. ...
  5. Securities Industry and Financial Markets Association. ...
  6. FINRA: Market Data Center.
Apr 15, 2024

What is the most effective method of data collection in market research? ›

Online tracking, secondary sources, and surveys are crucial methods. Furthermore, You will also have ideas on how to create surveys thanks to the market research survey examples on forms. app. If you also need to collect data, you can quickly start collecting data using forms.

What are the five methods of data collection? ›

The 5 most common methods for data gathering are, (a) Document reviews (b) Interviews (c) Focus groups (d) Surveys (e) Observation or testing. While each has many possible variations, we will discuss their typical use here. Here are some basic principles to keep in mind when selecting methods.

What is an example of market data? ›

Examples of reference data include identifier codes such as ISIN (International Securities Identification Number), the exchange a security trades on, end-of-day pricing, the name and address of the issuing company, the terms of the security (such as dividends, interest rate and maturity on a bond), and any upcoming ...

How to get market research reports for free? ›

Some of the most credible ones include Statista, Pew Research, ProQuest, etc. You can also use Google Trends to extract trends and insights around any topic. Public Libraries: If you have access to any public library in your town or community, search for market research reports in the business sections.

What is an example of market research? ›

Interviews are a common type of primary market research that can be either in-depth or as simple as asking a question. An example of an interview in market research is when a business calls a current customer to ask how they are enjoying a product they recently purchased.

What is an example of business research? ›

An example of business research is gathering sales information and writing a detailed report on marketing and sales. Business research is a systematic inquiry that provides information to guide managerial decisions.

What are the 5 components of marketing research? ›

The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.

What is the best source of market data? ›

  1. 1 Customer feedback. One of the most direct and valuable sources of data for market analysis is customer feedback. ...
  2. 2 Market research. ...
  3. 3 Competitive analysis. ...
  4. 4 Industry analysis. ...
  5. 5 Data analysis. ...
  6. 6 Market validation.
Mar 7, 2023

What does market data include? ›

What is market data? Market data refers to the live streaming of trade-related data. It encompasses a range of information such as price, bid/ask quotes and market volume. Trading venues provide reports on various assets and financial instruments, which are then distributed to traders and firms.

Where do market research companies get their data? ›

If your company hopes to collect first-party data, then you will employ primary data collection methods like in-person interviews and panel surveys. Otherwise, your company should expect to use secondary data collection methods such as observation and transactional tracking.

What is market research data in business plan? ›

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing.

What is market data in business? ›

Market data refers to information about the characteristics that make up a particular market. It includes both economic. and demographic. It measures trends and tracks changes in births, deaths and migration.

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